自2020年起，康泰纳仕就在安娜担任首席内容官的领导下，整合了包括《Vogue》《GQ》《Vanity Fair》《Wired》《Condé Nast Traveler》《Tatler》《Bon Appétit》等在内的国际品牌，统一全球编辑体系，推动跨市场协作与内容一致性。 本次美国《Vogue》首次启用"编辑内容主管"的新职衔，意味着这一核心旗舰市场不仅延续主编的内容把控权，还被赋予跨平 台、跨部门的整合权力，改革深度远超传统的"Editor-in-Chief"。值得一提的是，康泰纳仕官网上Vogue各国负责人的英文头衔都 叫"编辑内容主管"，只有Vogue中国区负责人刘冲头衔为主编，其国内官方全称为"全媒体编辑总监"，这一称谓则更突出商业化 与媒介平台融合的需求，相较之下欧洲及亚洲多数市场虽同样使用"编辑内容总监"职衔，但未明显强调传统主编体系外的革新 倾向。 北京时间9月2日晚上20点左右，康泰纳仕集团（Condé Nast）正式宣布，任命克洛伊·马勒（Chloe Malle）为《Vogue》美国版首 位编辑内容主管（Head of Editorial Content），她将全面负责杂志及其数字平台的 ...

Core Viewpoint - The resignation of Anna Wintour as the editor-in-chief of American Vogue marks the end of an era in the fashion industry, highlighting the collapse of the traditional fashion authority in the digital age [5][7]. Group 1: Anna Wintour's Legacy - Anna Wintour has been a significant cultural symbol in the fashion industry for 37 years, representing the old guard of fashion authority [5][9]. - Under her leadership, Vogue became a powerful platform for discovering and promoting talent, influencing public perception of fashion [11][12]. - Despite her departure, Wintour remains a key figure as the Chief Content Officer of Condé Nast and Global Editorial Director of Vogue, still influencing the overall strategy [9]. Group 2: Financial Performance of Condé Nast - Condé Nast struggled financially before 2021, with total revenue around $2 billion in that year, and an estimated $1.2 billion attributed to Vogue [9]. - The company has faced challenges in meeting revenue targets in subsequent years, largely due to a decline in print advertising revenue over the past two decades [9]. Group 3: The Shift in Fashion Authority - The rise of social media has diminished the power of traditional fashion editors, as consumers now rely on influencers and peers for fashion guidance [21][25]. - The authority of fashion magazines has been questioned, with criticisms regarding systemic issues within the industry, including the treatment of models and the elitism of fashion events [23][24]. - The pandemic significantly impacted luxury advertising, leading to cost-cutting measures and layoffs within major publishing groups, further eroding the myth of the fashion editor's authority [25][26]. Group 4: Future of Fashion Media - Condé Nast has attempted to adapt by prioritizing mobile content and investing in events like Vogue World, but the financial success has come from less fashion-centric publications like The New Yorker [28]. - The future viability of fashion magazines may depend on their ability to leverage internet communities rather than traditional fashion content, as exemplified by the success of Reddit [28].

Core Viewpoint - The traditional fashion empire, represented by figures like Anna Wintour, is collapsing due to the rise of social media and changing consumer behaviors, leading to a reevaluation of who defines fashion today [2][17][18]. Group 1: Anna Wintour and Vogue's Influence - Anna Wintour has been a significant cultural symbol in the fashion industry, representing the traditional fashion authority [2][4]. - Under her leadership, Vogue has evolved, with the U.S. version being the most influential among its 28 international editions [3][5]. - Despite stepping down as editor-in-chief, Wintour remains a key figure in shaping Vogue's global strategy [4]. Group 2: Financial Performance of Condé Nast - Condé Nast faced financial struggles before 2021, with total revenue around $2 billion and Vogue contributing approximately $1.2 billion in revenue that year [5]. - The company has struggled to meet revenue targets in subsequent years, largely due to a decline in print advertising revenue [7][18]. Group 3: Changes in Fashion Consumption - The emergence of social media has diminished the authority of traditional fashion editors, as consumers now rely on influencers and peers for fashion insights [18][24]. - The pandemic significantly impacted luxury advertising, leading to cost-cutting measures within major publishing groups [24][27]. Group 4: Shift in Fashion Magazine Dynamics - Fashion magazines are increasingly seen as out of touch, struggling to communicate effectively with audiences accustomed to direct engagement with brands and influencers [19][25]. - The rise of a "fan economy" has shifted the focus from fashion itself to celebrity culture, affecting how magazines operate and engage with their audience [26][28]. Group 5: Future of Fashion Publications - Condé Nast is attempting to adapt by prioritizing mobile content and investing in events like Vogue World, but the financial success of its publications may rely more on non-fashion-related ventures [29][33]. - The success of platforms like Reddit, which has seen significant growth and profitability, highlights a potential shift in how fashion and culture are consumed and monetized [32][33].