据中国演出行业协会数据，2024年全国演出市场票房收入达579.54亿元。演出市场日渐火爆，但是也存在一些问题，比如商业演出票价高，基层平价演出供 给严重不足，"大城市热、小城市冷"的失衡格局。如何破解这个难题？ 本文转自【央视财经】； 陕西渭南市拥有13个专业剧团，能进行10个地方戏曲剧种的演出。但在20年前，渭南市守着丰富的文化资源，却出现了剧团长期无戏演、群众无戏看的困 境。即便是名家出演的秦腔演出也无人问津，那段时间在秦腔剧团人的眼中，是秦腔发展的至暗时刻。 为了走出这个困境，2007年下半年，渭南围绕着"政府扶持、企业联姻、院团服务、百姓受惠"的基本思路，在全国率先开始了一元演出的新探索。渭南市秦 腔剧团成为改革的先行者。 起初，剧场的演员们思想接受不了，认为一元的票价是糟蹋艺术，但是他们没有想到，2007年"一元剧场"首演的当天，一元1张的戏票半小时全部售空，出 现了一票难求的火热场面，也瞬间点燃了演员们此前逐渐冷下去的心气儿。 商业演出必不可少，但是"一元剧场"才是他们赢得观众最坚实的基础。如今，渭南市秦腔剧团每年演出200场左右，其中有120场是"一元剧场"的演出。 这种文化浸润正在打通文化惠 ...

Core Viewpoint - The "One Yuan Theater" initiative provides affordable cultural services to the public, enhancing access to high-quality artistic performances while promoting cultural engagement among communities [1][2] Group 1: Government Support and Public Engagement - The government subsidizes performances, exemplified by a subsidy of 10,000 yuan per show in Cao County, Shandong, maintaining a ticket price of 1 yuan for six years, benefiting over 200,000 attendees [1] - The low ticket price of 1 yuan effectively attracts more audiences and enriches the cultural life of the community, allowing more people to appreciate the art [1][2] Group 2: Cultural Policy Effectiveness - The popularity of the "One Yuan Theater" reflects the precision and effectiveness of cultural welfare policies, supporting local theatrical arts and fostering public interest in culture [2] - The initiative encourages broad participation in the arts, leading to a more vibrant cultural innovation and creation process [2] Group 3: Future Development and Sustainability - There is a need to enhance the self-sustaining capabilities of artistic groups and promote a healthy cycle in the theater market, potentially through corporate sponsorships [2] - The success of the "One Yuan Theater" can serve as a model for other cultural initiatives, such as "One Yuan Movies" or "One Yuan Exhibitions," tailored to local resources and community needs [2]

Core Insights - The article highlights the cultural initiatives in Shaanxi province, particularly focusing on the "One Yuan Theater" project in Weinan, which aims to enhance cultural accessibility and engagement among the local population through affordable performances [4][5][6]. Group 1: Cultural Initiatives - The "One Yuan Theater" project has organized over 36,000 performances in the past year, generating revenue of 1.49 billion yuan, showcasing a successful blend of cultural outreach and economic viability [2][5]. - Shaanxi province has implemented a comprehensive cultural supply model, evolving from "sending culture to the countryside" to "promoting cultural outreach," which has significantly increased cultural engagement among the populace [2][5][6]. - The province has seen a total of over 52,250 performances by 2024, with an online audience exceeding 25.76 million, indicating a robust cultural consumption trend [5]. Group 2: Cultural Heritage and Preservation - The article discusses the revival of traditional folk songs in Shaanxi, with a focus on the establishment of a protective framework for intangible cultural heritage, including an annual budget of 30 million yuan for heritage protection in Yulin [10][11]. - The establishment of various cultural institutions, such as the Shaanxi Folk Song Museum, has attracted over 200,000 visitors, reflecting a growing interest in local cultural heritage [10]. - Legislative efforts have been made to protect and promote folk songs, with specific regulations enacted in cities like Ankang, marking a collaborative approach to cultural preservation [11]. Group 3: Economic Impact of Cultural Activities - The integration of cultural activities with tourism has led to a significant increase in visitor numbers, with 9.2 million attendees at cultural performances in the first half of the year, positioning Shaanxi as a leader in cultural tourism [14]. - The cultural and related industries' contribution to the GDP has risen from 6.11% in 2021 to 6.57% in 2024, indicating a positive trend in the economic impact of cultural initiatives [15]. - The province has seen the establishment of 1,674 new cultural and related industry entities, reflecting a growing investment in cultural infrastructure and services [15].