Core Insights - Shaanxi's intangible cultural heritage (ICH) is gaining international recognition through diverse innovations and cross-border collaborations, showcasing the rich cultural heritage of the Sanqin region and contributing to the province's cultural development [1] Group 1: Fashion and Cultural Exchange - The "Cloud of Orchid" international cultural exchange event at the 2025 China International Fashion Week featured exquisite Qiang embroidery garments, highlighting the cultural stories behind each piece and the appeal of ICH across borders [2] - Wang Xiaoqin, a provincial-level ICH representative, has established 10 training bases and 6 cooperatives, creating employment for over 1,700 women and expanding the market for Qiang embroidery products both domestically and internationally [2] Group 2: Cultural Performances and Exhibitions - At the Osaka Expo, traditional performances such as Fengxiang woodblock paintings and Shaanxi paper-cutting captivated audiences, demonstrating the vibrancy of Shaanxi's ICH in the context of modern Chinese development [3] - Wang Yixuan, a 21st-generation inheritor of Fengxiang woodblock painting, creatively integrated traditional elements with contemporary themes, attracting diverse audiences and promoting ICH through collaborations with major companies [3] Group 3: Youth Engagement and Global Outreach - The "Old Waist Drum ICH Goes to Campus" event in Yulin engaged 5,000 students, marking a shift from passive to active participation in cultural heritage, fostering local cultural identity among youth [4] - The Anse waist drum has gained international acclaim, performing at significant events and cultural exchanges in countries like Germany and South Korea, showcasing the global appeal of Shaanxi's ICH [4] Group 4: Culinary and Performing Arts - Shaanxi's cultural outreach includes performances of traditional arts like the Shaanxi Yangge and storytelling in Malaysia, allowing local audiences to experience the cultural richness of the Loess Plateau [5] - The innovative presentation of traditional arts, such as the performance of Shaanxi storytelling in Australia, has resonated with international audiences, reflecting the successful fusion of tradition and modernity [5]

Core Insights - The article highlights the cultural initiatives in Shaanxi province, particularly focusing on the "One Yuan Theater" project in Weinan, which aims to enhance cultural accessibility and engagement among the local population through affordable performances [4][5][6]. Group 1: Cultural Initiatives - The "One Yuan Theater" project has organized over 36,000 performances in the past year, generating revenue of 1.49 billion yuan, showcasing a successful blend of cultural outreach and economic viability [2][5]. - Shaanxi province has implemented a comprehensive cultural supply model, evolving from "sending culture to the countryside" to "promoting cultural outreach," which has significantly increased cultural engagement among the populace [2][5][6]. - The province has seen a total of over 52,250 performances by 2024, with an online audience exceeding 25.76 million, indicating a robust cultural consumption trend [5]. Group 2: Cultural Heritage and Preservation - The article discusses the revival of traditional folk songs in Shaanxi, with a focus on the establishment of a protective framework for intangible cultural heritage, including an annual budget of 30 million yuan for heritage protection in Yulin [10][11]. - The establishment of various cultural institutions, such as the Shaanxi Folk Song Museum, has attracted over 200,000 visitors, reflecting a growing interest in local cultural heritage [10]. - Legislative efforts have been made to protect and promote folk songs, with specific regulations enacted in cities like Ankang, marking a collaborative approach to cultural preservation [11]. Group 3: Economic Impact of Cultural Activities - The integration of cultural activities with tourism has led to a significant increase in visitor numbers, with 9.2 million attendees at cultural performances in the first half of the year, positioning Shaanxi as a leader in cultural tourism [14]. - The cultural and related industries' contribution to the GDP has risen from 6.11% in 2021 to 6.57% in 2024, indicating a positive trend in the economic impact of cultural initiatives [15]. - The province has seen the establishment of 1,674 new cultural and related industry entities, reflecting a growing investment in cultural infrastructure and services [15].

Core Viewpoint - The Shaanxi Folk Song Museum in Yulin City aims to rescue, protect, inherit, and promote Shaanxi folk songs through innovative exhibition methods that combine traditional and modern displays, creating an immersive auditory experience for visitors [1][8]. Group 1: Museum Overview - The museum opened in May 2018 and is designed to be experienced through sound, allowing visitors to enjoy a variety of folk songs performed by local artists [1]. - The museum features a unique exhibition style that integrates traditional and modern elements to keep cultural heritage alive [1]. Group 2: Folk Song Characteristics - Labor songs, as a representative of Shaanxi folk music, are rooted in local culture and were created during labor practices to boost morale and coordination among workers [3]. - The museum showcases various forms of folk art, including the Yulin Little Tune, which is a national intangible cultural heritage that blends southern melodies with local folk tunes [5]. Group 3: Cultural Significance - Shaanxi storytelling, originating from the Ming and Qing dynasties, is an important form of regional art that has gained recognition through modern media, such as the popular game "Black Myth: Wukong" [7]. - Shaanxi folk songs have evolved from grassroots culture to professional stages, reflecting the continuous development and innovation of traditional Chinese culture [8].

Group 1 - The 9th Silk Road International Expo will feature a cultural and tourism consumption exhibition organized by the provincial culture and tourism department, consisting of four specialized exhibition areas: cultural tourism theme area, cultural performance area, intangible cultural heritage area, and sports events area [1] - The cultural tourism theme area will focus on the achievements of Shaanxi Province's key cultural tourism industry chain, showcasing rich historical and cultural resources, including county cultural tourism, tourist resorts, scenic spots, smart tourism platforms, study tours, and related financial services [1] - The cultural performance area will highlight the development of Shaanxi's artistic creation and performance industry, featuring local folk performances and tourism-related performances, including traditional operas and digital performances [1] Group 2 - The intangible cultural heritage area will center on national trend culture and intangible cultural heritage, showcasing crafts, cultural products, and traditional clothing, including Hanfu parades [1] - The sports events area will leverage Shaanxi's natural and cultural resources to display premium sports tourism projects such as marathons, mountain climbing, and cycling events [1] - The expo will also host a special promotion meeting for cultural and tourism projects, featuring performances and experiences related to traditional arts and e-sports, aiming to create an international platform for showcasing, trading, and cooperation in the cultural and tourism sectors [2]