刚刚过去的元旦假期，海南成为境内游热门目的地之一，春节9天假期，更让海南旅游热度持续飙升。1 月5日，北京商报记者搜索发现，虽然距离春节假期还有一个多月时间，但海南旅游市场已快速升温， 机票、酒店量价齐涨。春节期间北京飞往三亚的机票增幅超过200%。住宿方面，春节假期，一些热门 酒店房价较平日上涨约133%。三亚机酒的量价齐涨，也让不少游客开始寻找"平替"，北海、万宁、陵 水等地的预订热度也开始上涨。面对春节假期旺盛的出游需求，旅游商家们也积极备战，迎接大客流的 到来。 机票预订量已超11万张 根据国务院办公厅发布的《关于2026年部分节假日安排的通知》，2026年春节假期为2月15日—23日， 放假9天。假期叠加海南自贸港封关利好，让三亚再次成为春节最热目的地之一。 去哪儿旅行大数据显示，刚刚过去的元旦假期，海口和三亚自驾游热度位列全国TOP2，同比分别大幅 增长81%和96%；三亚国际免税城、三亚海旅免税城、海口日月广场免税店所在商圈酒店入住量均有大 幅增长，增幅均在一倍以上。元旦假期前往三亚旅游的北京游客吴昊坦言，免税城里"人头攒动"，不少 人都是来购物的。 资深民航专家韩涛分析指出，首先，春节期间海南 ...

Core Viewpoint - The extreme heat in Northeast China has led to a significant increase in travel to Sanya, Hainan, as families seek relief from high temperatures, marking a shift in vacation patterns for Northeast residents [12][16][45] Group 1: Weather Conditions - Temperatures in Mohe, the northernmost village in China, have exceeded 35°C, with other cities in Northeast China also experiencing extreme heat, prompting residents to seek cooler destinations [2][12] - High temperature warnings have been issued in Liaoning, with temperatures reaching up to 39°C, leading to a surge in demand for air conditioning and cooling products [3][21] Group 2: Travel Trends - There has been a notable increase in flight bookings from Northeast China to Sanya, with over 9,000 tickets booked for the summer travel period, representing a 100% increase compared to the previous period and a 16% increase year-on-year [12][16] - Families from Northeast China are increasingly choosing Sanya for summer vacations, a shift from the traditional winter travel pattern, indicating a growing trend of summer escapes to cooler climates [10][30] Group 3: Consumer Behavior - The high temperatures have prompted families to prioritize travel to Sanya over staying at home, as the cost of hotel stays is perceived as more reasonable compared to high electricity bills for air conditioning [22][36] - Northeast families are willing to spend significantly on vacations, especially when children express discomfort due to heat, leading to impulsive travel decisions [28][29] Group 4: Economic Impact on Sanya - Sanya's hospitality sector is experiencing high occupancy rates, with luxury hotels reporting occupancy levels between 80% and 90%, driven by the influx of Northeast travelers [31][40] - Local businesses in Sanya, including restaurants and retail, are benefiting from the increased consumer spending from Northeast families, with a noticeable rise in demand for family-oriented activities and services [39][40]