Core Viewpoint - The recent resignation of Zong Fuli from Wahaha Group and her establishment of a new brand "Wawa Xiaozong" indicates a significant shift in the company's leadership and branding strategy, amidst ongoing internal turmoil within Wahaha Group [3][4]. Group 1: Company Developments - Zong Fuli has resigned from her positions as legal representative, director, and chairman of Wahaha Group, with confirmation from the company regarding her departure [3]. - The new brand "Wawa Xiaozong" has been registered and is positioned to enter the sugar-free tea market, which is highly competitive with established brands like Nongfu Spring and Coca-Cola [4][5]. - The internal document from Wahaha Group indicates a strategic shift towards the new brand due to compliance issues with the Wahaha trademark, suggesting a long-term plan for brand transition [4]. Group 2: Market Challenges - Analysts highlight the intense competition in the beverage industry, suggesting that Zong Fuli may underestimate the challenges of establishing a new brand in a saturated market [5][6]. - The timeline for brand recognition and acceptance is lengthy, with significant hurdles in securing distributors and ensuring product turnover, which may hinder the success of "Wawa Xiaozong" [6]. - The brand's initial focus on the beverage sector raises questions about potential competition with Wahaha's existing product lines, complicating market positioning [5].

Group 1 - Suntory Oolong Tea has appointed Cheng Yi as its brand ambassador, aligning his serious and professional image with the brand's high-quality positioning [1][2] - The brand has launched a new advertisement campaign titled "With This Quality, Suntory Oolong Tea," injecting fresh energy into its premium tea beverage offerings [1][2] - Since entering the Chinese market in 1997, Suntory Oolong Tea has focused on creating high-quality products, including its classic no-sugar Oolong tea made from premium Fujian tea leaves [2][3] Group 2 - Suntory Oolong Tea has introduced various flavored Oolong series products, such as Jasmine Oolong, Orange Peel Oolong, and Osmanthus Oolong, to meet consumer demand for innovative flavors [2][3] - In response to the trend of more refined tea beverage consumption, Suntory Oolong Tea plans to explore new flavor innovations, including the development of "Pure Tieguanyin with Elegant Orchid Aroma" by 2025 [2][3] - The collaboration with Cheng Yi is based on a shared commitment to quality and long-term vision, aiming to present high-quality tea to a broader audience [2][3]