"零售企业出海的核心在于'本地化适配'与'优势输出'的结合"，业内人士分析指出，汇嘉时代的调 研路径既紧扣"一带一路"跨境贸易政策导向，又锚定了中国商品的供应链优势与新零售服务的经验优 势，这种"服务+供应链"的组合模式，或能降低区域零售品牌国际化的试错成本，也为更多中国商品进 入中亚市场拓宽通道。 据悉，汇嘉时代后续将基于此次调研成果，进一步细化海外业务方案，从品类筛选、选址落地到合 规运营逐步推进。市场期待，其"服务+供应链"出海模式的落地，能为中国零售企业拓展中亚市场提供 可参考的路径，同时推动更多高性价比中国商品进入中亚消费市场，实现服务出海的双向赋能。 编辑：牛朝阁 近日，新疆零售龙头汇嘉时代开启"商超出海"专项市场调研，以哈萨克斯坦的阿拉木图为调研核 心，通过实地走访、消费访谈与数据采集，为其"服务+供应链"出海模式铺路。此举被业内视为零售企 业服务出海，挖掘中国商品中亚市场潜力的典型开端，也为区域商贸零售服务品牌化、国际化探索提供 了新样本。 从调研披露信息看，阿拉木图商超市场呈现"场景分化、需求明确"特征，与中国商品的适配性已逐 步显现。当地商超主要分为两类：3000-10000平方米的大型综 ...

Core Insights - In 2024, the Netherlands, a small European country with a population of 18 million, achieved a trade surplus of 515.2 billion RMB with China, becoming China's third-largest source of trade surplus after the United States and India [1] - The Netherlands serves as a major transit hub for Chinese goods, with 96% of exports to the Netherlands being redistributed to other European countries, primarily through the Port of Rotterdam, which handles 15% of China's trade with Europe [1][12] Group 1: Trade Structure - Mechanical and electrical products account for 70% of the Netherlands' imports from China, with electrical and electronic equipment imports reaching $42.99 billion and machinery products at $23.43 billion in 2022 [3] - The trade relationship is characterized by a "Dutch design + Chinese manufacturing" model, where Dutch companies rely on Chinese-made components for their high-tech products, such as ASML lithography machines and Philips medical devices [4] Group 2: Consumer Goods - Chinese light industrial products dominate Dutch supermarkets, with imports of toys, games, and sports goods reaching $5.91 billion, furniture and home decor at $3.33 billion, and knitted clothing at $2.19 billion in 2022 [5][6] - Fast fashion brands in the Netherlands source 50% of their orders from Chinese textile factories, benefiting from rapid production capabilities that reduce costs significantly [5] Group 3: Food and Agriculture - In 2024, China's food exports to the Netherlands grew by 12%, with instant foods like hot pot base and spicy snacks seeing the fastest growth [7] - The Netherlands imports over 10,000 tons of onions, carrots, ginger, and garlic from China annually, with Chinese seeds being crucial for Dutch agriculture, particularly in onion production [10] Group 4: Logistics and Trade Dynamics - The Port of Rotterdam's logistics capabilities allow for rapid processing of Chinese goods, with customs clearance and distribution completed within 72 hours, facilitating efficient trade across Europe [12] - The Netherlands' strategic logistics infrastructure, including deep-water ports and rail connections, enables it to capture 40% of China's exports to Europe while retaining only 4% of the profits, benefiting logistics companies [12]