12月17日，海尔智家（600690）第七届全球粉丝节在马来西亚正式启幕，这场连接全球粉丝的品牌盛 典，打造了为期五天的沉浸式快闪体验空间。作为本次活动的核心亮点，海尔三筒洗衣机惊艳亮相，并 计划于明年1月全面上市，这也是海尔继越南、意大利之后，在分区洗护赛道的又一关键布局。 三筒洗衣机亮相马来西亚，填补了分区洗护空白 本次活动特别面向足球爱好者、运动达人及海尔粉丝群体，现场不仅设置了产品演示区、互动课堂等特 色板块，还有羽毛球、足球、网球等趣味迷你运动体验项目，让参与者在亲身互动中感受"冠军精神"。 消费者既能零距离触摸、体验海尔前沿科技，还可兑换限量版利物浦足球俱乐部球衣，现场热度持续攀 升。 作为现场的"流量担当"，海尔三筒洗衣机的登场精准击中了东南亚市场的消费痛点。当前，该区域正经 历深刻的结构性消费变革：35岁以下群体占比超六成，年轻一代主导的"品质生活"需求持续升级，尤其 在洗护领域，随着多人口家庭与母婴家庭增多，"分区洗护"已成为刚需，但市场上这类产品极为稀缺。 海尔三筒洗衣机的亮相，恰好填补了这一空白：其独创的一机三筒独立架构，可实现外衣、内衣与母婴 衣物的物理隔离洗护，从源头杜绝混洗带来的交 ...

Group 1 - GfK data shows that in the first half of 2025, online sales and revenue of washing machines in China increased year-on-year, with Haier leading the market with a 30.2% share [1] - According to Euromonitor International, Haier and Midea rank first and second globally in the washing machine market, with Haier holding a 23.1% share and Midea a 10.4% share, together accounting for 33.5% of the global market [2] - Haier has maintained its position as the global leader in washing machines for 16 consecutive years, with its retail volume nearly three times that of LG, Beko, and Samsung in 2024, and its market share continues to rise [2] Group 2 - The success of Chinese washing machines in the global market is attributed to product innovation centered around user needs, exemplified by Haier's customized solutions for different markets [4] - Haier's X11 washing machine, which saves 60% energy, addresses European environmental concerns, while the L+ washing machine meets Southeast Asian demands for washing large items with AI technology [4] - The global washing machine market is expected to grow to $66.91 billion by 2025 and potentially exceed $115.82 billion by 2032, with Chinese brands like Haier and Midea poised to strengthen their global competitiveness through technological innovation and user insights [4]