12月17日，海尔智家（600690）第七届全球粉丝节在马来西亚正式启幕，这场连接全球粉丝的品牌盛 典，打造了为期五天的沉浸式快闪体验空间。作为本次活动的核心亮点，海尔三筒洗衣机惊艳亮相，并 计划于明年1月全面上市，这也是海尔继越南、意大利之后，在分区洗护赛道的又一关键布局。 三筒洗衣机亮相马来西亚，填补了分区洗护空白 本次活动特别面向足球爱好者、运动达人及海尔粉丝群体，现场不仅设置了产品演示区、互动课堂等特 色板块，还有羽毛球、足球、网球等趣味迷你运动体验项目，让参与者在亲身互动中感受"冠军精神"。 消费者既能零距离触摸、体验海尔前沿科技，还可兑换限量版利物浦足球俱乐部球衣，现场热度持续攀 升。 作为现场的"流量担当"，海尔三筒洗衣机的登场精准击中了东南亚市场的消费痛点。当前，该区域正经 历深刻的结构性消费变革：35岁以下群体占比超六成，年轻一代主导的"品质生活"需求持续升级，尤其 在洗护领域，随着多人口家庭与母婴家庭增多，"分区洗护"已成为刚需，但市场上这类产品极为稀缺。 海尔三筒洗衣机的亮相，恰好填补了这一空白：其独创的一机三筒独立架构，可实现外衣、内衣与母婴 衣物的物理隔离洗护，从源头杜绝混洗带来的交 ...

Core Viewpoint - Haier Smart Home has reported better-than-expected Q3 results, with revenue and profit reaching new highs, driven by a successful digital transformation and effective product strategies [1][2]. Group 1: Financial Performance - The company has achieved a three consecutive decline in rates, indicating significant progress in its digital transformation efforts [2]. - Haier's net profit margin has increased for three consecutive years, showcasing its ability to enhance profitability even amid global market pressures [2]. Group 2: Product Strategy - The company focuses on creating "explosive products" by deeply understanding user needs and real-life scenarios, exemplified by the success of the Leader Lazy Three-Tub Washing Machine, which sold over 200,000 units by the end of September [8][11]. - Haier has introduced multiple product series, such as Casarte and Haier, which emphasize high-value solutions and aesthetic design, with sales proportions for Casarte increasing to 36% and Haier to 15% [11]. Group 3: Digital Transformation - The digital transformation has enabled Haier to optimize costs and improve operational efficiency, addressing inventory turnover pressures in the appliance industry [13][14]. - By implementing digital inventory systems and enhancing the efficiency of its distribution channels, the company has significantly reduced operational costs for local stores [15][17]. Group 4: Global Expansion - Haier's overseas revenue surpassed domestic revenue as early as 2022, with Q3 2025 showing an 8.25% year-on-year growth in international sales [20][21]. - The company adopts a localized approach to its global strategy, tailoring products to meet the specific needs of different markets, such as high-temperature air conditioners for Pakistan and leveraging local manufacturing in North America [22][24]. Group 5: Future Outlook - The positive financial signals indicate that Haier's compounding effects are likely to yield even greater results in the future [25].