海尔洗衣机在出海过程中，深耕高端化战略，持续加速全球高端市场拓展。近日，海尔中子洗衣机在捷 克市场首发上市。凭借差异化的功能设计与精准的用户洞察，该产品成功进驻当地头部渠道Datart，并 获得40家门店的VIP出样位，终端售价超2000欧元，价格指数高达570。 海尔洗衣机始终围绕用户需求推进产品矩阵的本地化创新。除了中子洗衣机，还在欧洲推出首创"分区 洗护"的三筒洗衣机、能效A-70%的X11系列洗衣机等，构筑高端市场竞争力，也推动了市场业绩的稳 步增长。在捷克，海尔在洗干一体机及超薄品类份额位居第一。从欧洲整体来看，海尔洗衣机销量销额 已位居中企TOP1，并在波兰、英国、意大利、西班牙等国家多品类实现引领。 产品一经亮相即引发当地用户关注并实现热销，在某门店中，产品尚未完成正式陈列即被用户买走。中 子洗衣机能够快速获得捷克市场认可，根源是其对当地用户高端洗护需求的深度响应。产品通过一体化 设计，实现洗烘功能无缝衔接，同时以超薄平嵌结构适配现代家居空间。在交互层面，产品搭载海尔欧 洲首款TFT触摸彩屏，配合1.6米视高设计，提升了操作的便捷性。此外，3D判干、全时正反转及新风 系统等功能，进一步解决了烘干 ...

11月7日，海尔越南在胡志明市西贡河畔举办三筒洗衣机新品发布会。发布会创新性采用户外用户交互 体验嘉年华形式，吸引2000余名消费者、30余位行业KOL及媒体代表齐聚现场。作为首个进入东南亚 市场的中国三筒洗衣机品牌，本次发布会不仅展示了海尔在分区洗护领域的领先优势，填补了当地三筒 分区洗护空白，也为持续拓展越南高端洗护市场奠定坚实基础。 三筒洗衣机的发布，是海尔越南高端市场战略布局的重要一环。今年5月，海尔智家在越南发布海尔 牌，形成海尔+AQUA的双品牌战略，上市以来，发布的L+、中子、X系列等高端产品，深受越南用户 喜爱。据GfK数据显示，1-9月AQUA洗衣机整体增速达16.9%，份额稳居行业首位;Haier与AQUA双品牌 在1400万越南盾价位段市场份额提升至26%，稳居行业第一。 本次发布会突破传统形式，以"场景体验+深度交互"为核心打造户外嘉年华。现场，海尔越南搭建多个 情景体验区，为宝妈、运动爱好者、情侣等不同人群，体验三筒分区健康智慧洗护提供便利。互动设计 上，通过"打卡集章换礼"机制，引导用户在完成任务过程中深度了解三筒洗衣机产品核心优势。同时邀 请越南人气明星登台互动，配合西贡河地标大 ...

其中，海尔三筒洗衣机直接登上意大利发行量最大的权威报纸《晚邮报》官网首页。作为1876年创刊的 意大利老牌全国性日报，它以深度调查与文学性表达闻名，公信力与影响力在意大利媒体界首屈一指。 此次报道不仅彰显了海尔产品的行业影响力，也体现了意大利主流媒体对中国高端制造实力的认可。 同样值得关注的是，意大利时尚杂志《名利场》也对这款产品不吝赞美之词。作为聚焦上流社会与时尚 潮流的高端刊物，它以独特的审美视角评价海尔三筒洗衣机"将用户的愿望转化为现实"，并特别指 出："双小筒与大筒的组合设计，既满足了母婴衣物、内衣与外衣的分区洗护需求，又能节约能源。"这 一评价超越了产品功能层面，直指海尔在设计理念与用户体验上的突破——不仅解决了实际问题，更实 现了消费者对理想生活的想象。 能够获得媒体及用户的青睐，源于产品自身的硬核实力。海尔三筒洗衣机首创"10kg大筒+双1kg小筒"的 独特设计，可实现内衣、外衣、母婴衣物的分区同步洗涤，从根本上解决了传统洗衣机衣物混洗易交叉 感染的痛点。同时，产品搭载UV紫外线除菌与95℃高温煮洗功能，可为不同衣物提供专属除菌方案， 并能自动匹配最佳洗护程序。 此次在意大利的成功首发，是海尔全 ...

当地时间10月31日，海尔智家（600690）在意大利米兰举办三筒洗衣机新品发布会，宣布该产品在欧洲 市场正式首发。此次发布会是海尔智家旗下Candy品牌80周年庆典的重要内容，在前一天的庆典开幕式 上，意大利企业与意大利制造部副部长、意大利一级行政区伦巴第大区文化厅厅长、伦巴第工业家协会 副主席、米兰市政府经济发展厅厅长及中华人民共和国驻米兰总领事馆经济商务参赞等30余政界经界人 士出席见证。欧洲CEO Neil与中国驻米兰总领事馆经济商务参赞等政界嘉宾为三筒洗衣机的发布剪彩。 据了解，在欧洲市场，随着家庭对健康与品质生活需求的日益提升，传统单筒或双筒洗衣机难以满足不 同类型衣物的洗护隔离需求。海尔三筒洗衣机瞄准这一细分需求，以"分区洗护"新理念，为欧洲家庭带 来全新洗护解决方案，填补了当地市场该品类的长期空白，海尔也成为中国第一个出口三筒洗衣机的品 牌。 产品设计上，海尔三筒洗衣机采用"10KG大筒+双1KG小筒"的一体化结构，三水路独立运行，可实现内 衣、外衣与母婴衣物的精准分区洗涤，不仅有效避免交叉感染，三筒同时运转更为用户节省约50%的洗 涤时间，深度契合欧洲家庭对高效、健康、精细化洗衣的需求。 在 ...

Core Insights - Haier's three-tub washing machine was officially launched in the Italian market, filling a gap in the high-end laundry sector [1] - The innovative design features a "10kg large tub + dual 1kg small tubs" configuration, addressing common industry pain points such as color mixing and time-consuming washing processes [1][2] - The global rollout of the three-tub washing machine is part of Haier's strategy to deepen its local market presence and cater to diverse regional needs [2] Group 1 - The launch event in Milan received significant media attention and positive feedback from industry leaders and customers [1] - The three-tub washing machine incorporates advanced features like intelligent detergent dispensing and AI smart washing, enhancing user experience [1] - Haier has established itself as the first Chinese brand to export three-tub washing machines, showcasing its commitment to innovation in design and functionality [1] Group 2 - Following its debut in Italy, the three-tub washing machine will be introduced in France, Spain, Poland, and the UK between late November and mid-December, with plans to expand to the Middle East and Africa by January 2026 [2] - Haier has tailored various high-end products to meet specific regional demands, such as a large-capacity washing and drying machine in Southeast Asia and a washing machine with a "long robe washing program" in the Middle East [2] - Haier washing machines have maintained the top sales position globally for 16 consecutive years and are recognized as the leading Chinese brand in Europe [2]

Group 1 - The core viewpoint emphasizes the importance of expanding domestic demand as a strategic foundation for economic growth, with a focus on enhancing consumption and investment to drive high-quality development [3][6][12] - The "14th Five-Year Plan" period highlights the significant role of consumption as a main engine and stabilizer for economic growth, with consumer spending contributing approximately 60% to economic growth annually [5][6][12] - The service consumption sector is experiencing rapid growth, with service spending increasing by an average of 9.6% annually from 2020 to 2024, reflecting a shift from goods to services in consumer preferences [10][12][14] Group 2 - The integration of cultural and economic activities is being promoted, as seen in places like Luoyang, where new consumption scenarios are being created to enhance tourism and local economies [4][5] - The development of new consumption formats and experiences is crucial, with examples such as the successful launch of a new washing machine model by Haier that meets specific consumer needs [8][9] - The market for elderly services is identified as a significant growth area, with a focus on tailored products and services for different segments of the elderly population [15]

Core Viewpoint - The Chinese government emphasizes the importance of expanding domestic demand as a strategic foundation for economic growth, focusing on enhancing consumption and investment to drive high-quality development [1][4][10]. Group 1: Economic Growth and Domestic Demand - Domestic demand has become the main driving force for China's economic growth and stability, with a focus on building a strong domestic market and boosting consumption [1][3]. - The "14th Five-Year Plan" period highlights the need for a robust domestic market, with consumer spending contributing approximately 60% to economic growth annually [3][4]. - The social retail sales are projected to grow from 39.1 trillion yuan in 2020 to 48.3 trillion yuan by 2024, indicating a compound annual growth rate of 5.5% [10]. Group 2: Consumer Behavior and New Consumption Trends - The service consumption sector is experiencing rapid growth, with the proportion of residents' service consumption spending increasing by 3.5 percentage points to 46.1% [3]. - New consumption formats and scenarios are emerging, such as cultural tourism and innovative retail experiences, which are enhancing consumer engagement and satisfaction [2][7]. - The demand for high-quality and diverse consumer goods is rising, with a shift from mere availability to quality and experience [8][9]. Group 3: Policy and Strategic Initiatives - The government is implementing policies to stimulate consumption and improve living standards, emphasizing the synergy between consumption and investment [5][11]. - There is a call for optimizing supply to stimulate consumer willingness and enhancing policy support for consumption growth [5][12]. - The focus on service consumption is crucial, as it not only drives economic growth but also improves residents' quality of life [12][13].

Core Insights - The demand for refined and segmented laundry care is growing globally due to increased health awareness and diverse family structures, with three-tub washing machines emerging as a new growth point in the home appliance market [1] - Haier's three-tub washing machines are rapidly gaining popularity in the high-end consumer sector in China, while the overseas market remains largely untapped [1] Group 1 - Haier has accelerated its global expansion of three-tub washing machines, receiving one million orders at the IFA exhibition in Germany in September and successfully entering the Southeast Asian market in October [1] - The company plans to enter the Middle East and Africa market in January 2026, becoming the first Chinese three-tub washing machine brand to do so [1] Group 2 - To better meet the needs of the Middle East and Africa market, Haier has optimized the performance and functionality of its three-tub washing machines, developing configurations such as "9kg large tub + dual 1kg small tubs" and "11kg large tub + dual 1kg small tubs" [2] - The washing machines feature a three-way independent water inlet system for simultaneous segmented washing of different types of clothing, enhancing washing efficiency for large items with a 525mm large tub diameter and a 216mm small tub diameter [2] - The machines are equipped with a "one-button quick clean" function, allowing simultaneous operation of all three tubs to save approximately 50% of washing time [2] Group 3 - The sealed tub door effectively blocks dust for stable operation, while UV sterilization and a 95°C high-temperature self-cleaning function achieve a 99.99% sterilization rate [2] - Haier's three-tub washing machines will create a linked layout across Asia, Africa, and Europe, further promoting the upgrade of the global high-end laundry market [2] - The global expansion of Haier's three-tub washing machines represents not only product output but also an international practice of the innovation driven by user needs [2]

Core Insights - The 138th China Import and Export Fair showcased Haier's AI-driven washing machine, which became a focal point for attendees and attracted international buyers [1] - The Haier three-tub washing machine has demonstrated strong market performance, with nearly 200,000 units delivered since its launch in April, and close to one million orders received at the IFA exhibition in September [1][2] - The product's design and functionality are centered around user needs, featuring a unique three-tub design that allows for efficient washing of different clothing types simultaneously, saving approximately 50% of washing time [1] Product Innovation - Haier's product innovation is rooted in localized research and development, integrating resources from ten global R&D centers to meet diverse user demands [2] - The three-tub washing machine's development involved collaboration with over 100 external partners to enhance product functionality [2] - Previous models, such as the Haier X11 washing machine, have also achieved significant market success and international recognition, further establishing Haier's presence in high-end markets [2] Global Expansion - The three-tub washing machine is set to enter European and Middle Eastern markets, reinforcing Haier's global strategy [2] - Differentiated innovative products like the three-tub and X11 washing machines are expected to enhance user experience and solidify Haier's leading position in the global market [2]

Core Insights - The rise of consumer awareness regarding garment health management is driving the trend of segmented washing in the home appliance market [1] - Haier's three-tub washing machine has rapidly gained popularity in the domestic market and is set to launch in Europe after successful entry into Southeast Asia [1] Group 1: Product Innovation - Haier's three-tub washing machine features a unique design with a 10kg large tub and two 1kg small tubs, allowing for precise segmentation of laundry, which can save approximately 50% of washing time [1] - The product incorporates advanced technologies such as UV sterilization and 95°C high-temperature washing, providing specialized disinfection for different types of garments [1] - AI technology is integrated into the washing machine for intelligent detergent dispensing, enhancing the user experience [1] Group 2: Market Performance - At the IFA in Germany, Haier's three-tub washing machine attracted significant attention, resulting in over one million orders during the event [1] - The product has achieved over 72 million online exposures in Europe, setting historical records for viewership across multiple media platforms [1] - Haier's washing machine industry leads in sales and revenue among Chinese companies in Europe, with top market positions in various countries including the UK, Italy, Spain, and France [2]