加入轩辕同学 ， 成就新汽车人! 撰文 | 杜 咏 芳 编辑 | 黄 大 路 设计 | 甄 尤 美 10月29日，2025日本移动出行展（Japan Mobility Show）如期而至。 如果你在展馆里逛一圈，很容易发现这场展会的有趣反差。 日系车企几乎是全家总动员，展台一个比一个气派，从概念车到量产新品，恨不得把未来十年的出行蓝图都铺在观众眼前，显然是把这里当成了向全球 秀肌肉、亮新思路的主场窗口。 然而另一边，国际车企的参展阵容则冷清许多。 欧美品牌中仅有宝马、梅赛德斯-奔驰等少数代表，且未能带来足够亮眼的创新成果。 中国车企也只来了一家比亚迪，虽然带来的K-Car纯电车型直指日本本土最主流的细分市场，但在日系军团的包围下，显得有些"势单力薄"。 其实，自上一届 日本移动出行展 举办之后，全球汽车行业一直处在结构调整与动力转换的关键阶段，如同行走在跷跷板上，经历着多重力量的拉扯： 一方面，电动化浪潮仍在持续推进，技术进步与市场接受度不断提升，但部分地区电动车销售增速已出现放缓，政策支持也在变化中调整。 另一方面，新兴市场对传统燃油车的需求依然坚挺，展现出能源转型路上的复杂现实。 作为年内收尾的全球大型车 ...

Core Insights - The Tokyo Mobility Show, held in late October 2023, showcases the evolving landscape of the Japanese automotive market, emphasizing a shift towards mobility solutions beyond traditional vehicles [1][12] - Chinese automaker BYD made a significant impact by launching the first electric K-Car specifically designed for the Japanese market, marking a historic moment in the Tokyo auto show [9][10] Group 1: Overview of the Tokyo Mobility Show - The event is characterized as a "mobility show" rather than a traditional "auto show," highlighting a broader focus on various modes of transportation [1][3] - Japanese automakers prominently featured K-Cars, which hold nearly 40% market share in Japan, indicating their cultural significance [5][17] - The show had a lower international presence compared to previous years, with fewer European manufacturers participating [11][12] Group 2: Chinese Automaker BYD's Strategy - BYD's launch of the electric K-Car Racco represents a strategic entry into Japan's automotive market, targeting local consumers with a product that directly competes with established Japanese brands [15][19] - The Racco features advanced technology, including a blade battery, and aims to challenge the slow electric transition of Japanese competitors [17][19] - BYD's presence at the show signifies a shift in market dynamics, with Chinese brands increasingly challenging traditional Japanese dominance [13][15] Group 3: Japanese Automakers' Response - Japanese automakers, including Toyota, Honda, and Nissan, showcased a mix of innovative concepts and traditional models, indicating a dual approach of maintaining heritage while embracing new technologies [26][40] - Toyota introduced several groundbreaking models, including a new generation Corolla concept and the FJ Land Cruiser, reflecting a commitment to innovation [27][29] - Honda and Nissan also presented new electric models, emphasizing their strategies to enhance their electric vehicle lineups and adapt to market changes [40][49] Group 4: Future Mobility Trends - The show highlighted advancements in battery technology, with Toyota showcasing solid-state batteries that promise rapid charging and extended range [90][92] - Japanese automakers are exploring diverse mobility solutions, including air and sea transportation, indicating a broader vision for future mobility [94][97] - The overall sentiment at the show reflects Japan's cautious yet determined approach to transitioning towards electric and smart mobility solutions [98]