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以农文旅深度融合助力乡村振兴
Xin Lang Cai Jing· 2025-12-27 17:39
Core Viewpoint - The integration of agriculture, culture, and tourism (Agri-Culture-Tourism) is essential for revitalizing rural areas and promoting agricultural modernization, enhancing income for farmers, preserving local culture, and improving living environments [1][2][3] Group 1: Agricultural Modernization - The foundation of rural revitalization lies in agricultural modernization, which can be achieved by introducing advanced technologies and management practices to improve product quality and yield [1] - Promotion of modern agricultural technologies such as smart greenhouses and precision irrigation is crucial for enhancing resource utilization efficiency and competitiveness of agricultural products [1] - Development of themed agricultural projects that cater to tourism, such as experience farms and educational activities, can attract visitors and showcase modern agricultural practices [1] Group 2: Cultural Heritage - Rural culture is the soul of Agri-Culture-Tourism integration and is vital for creating unique attractions [2] - Systematic protection and promotion of rural cultural heritage, including historical buildings, folk arts, and traditional customs, are necessary for sustaining cultural vitality [2] - Creative integration of cultural elements into tourism experiences, such as folk workshops and local cuisine, can enhance visitor engagement and facilitate cultural preservation [2] Group 3: Rural Tourism Development - Rural tourism serves as a key vehicle for Agri-Culture-Tourism integration, necessitating improvements in infrastructure and service quality [2] - Enhancements in facilities like roads, parking, and restrooms are essential for improving accessibility and comfort for tourists [2] - Development of differentiated and refined tourism products, such as eco-tourism and wellness retreats, can meet diverse consumer demands and boost related industries [2] Group 4: Sustainable Development - The integration of agriculture, culture, and tourism must prioritize sustainable development and ecological protection to ensure long-term benefits [3] - Emphasis on ecological conservation through restoration, environmental management, and pollution control is critical for maintaining rural landscapes [3] - Adoption of resource-saving and recycling practices, along with the promotion of low-carbon tourism, is essential for sustainable project operations [3] Group 5: Innovation and Collaboration - Innovation and collaboration are key drivers for enhancing Agri-Culture-Tourism integration and competitiveness [3] - The application of technologies such as big data and IoT can empower smart agriculture and tourism [3] - Establishing cross-regional cooperation mechanisms can facilitate resource sharing, joint marketing, and brand development, enhancing overall impact and scale [3]
城乡联动做活乡村消费大文章
Jing Ji Ri Bao· 2025-12-18 22:09
随着乡村振兴战略的深入实施,农民收入稳步增长、社会保障网越织越密,农民的消费能力和消费意愿 明显提升。要扎实做强县域经济,发展乡村特色产业,创造更多"离土不离乡"的就业岗位,有效释放乡 村消费的巨大潜力。 最近,山东临沂的曹洼大集火了,单次开集来客超过10万人,网友线上"云赶集"超过4亿人次。天津宁 河的芦台大集、辽宁沈阳的蒲河大集、湖南湘西的凤凰山江集市……近年来,一个个乡村大集以烟火 气、沉浸式、社交性的独特魅力,吸引无数人"逛吃"打卡。 更要看到,乡村本身就是一个蕴含丰富文化IP的载体。传统节庆、民俗工艺、地方风物,经过创意转化 可以成为带动消费的独特资源。例如,非遗手作结合现代设计变身文创产品,乡土美食通过品牌包装走 向全国,农事体验融入研学旅行……让文化"活"起来,消费才能"火"起来。这需要多方协同,把深厚的 乡土文化底蕴转化为可持续的消费吸引力。 (文章来源:经济日报) 乡村消费越来越成为难以被忽视的力量。过去,因为常被窄化为"柴米油盐",乡村消费基本盘被长期低 估。随着乡村振兴战略的深入实施,农民收入稳步增长、社会保障网越织越密,农民的消费能力和消费 意愿明显提升。国家统计局数据显示,11月份, ...