从农业农村部了解到，今年以来，我国乡村产业振兴保持良好发展势头，产业韧性持续增强。1—10 月，我国农产品加工业稳中有进。规模以上农副食品加工业增加值同比增长6.3%。加工布局不断优 化，产能持续向产地下沉、向主产区聚集。产业主体发展壮大，龙头企业整体运行良好，全国县级以上 龙头企业超9.8万家，其中涉及农产品加工的企业占比超过八成，生产经营水平和带农能力稳步提高。 新产业新业态热力十足。农业与旅游、文化、体育、电商等深度融合，乡村休闲旅游、农村电商等新业 态蓬勃发展，不仅成为产业发展的新增长点，也成为农民增收的新亮点。1—10月，乡村消费品零售额 5.5万亿元，同比增长4.6%，增速高于城镇0.4个百分点。全国农村和农产品网络零售额同比分别增长 7.5%和9.5%。特色产业加快发展。今年支持新建40个优势特色产业集群、50个现代农业产业园、200个 农业产业强镇，带动培育 398个产业强村，发展了一批"小而精""特而美"的特色产品，推动小特产成为 大产业。 ...

Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes that agricultural product consumption is crucial for improving people's well-being, stabilizing the agricultural market, increasing farmers' income, and promoting high-quality agricultural development through a newly released implementation plan [1] Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded products and functional foods [3] - The implementation plan aims to enhance the supply of green and high-quality agricultural products, improve quality evaluation, and develop new processed products to meet consumer demands [3] - There is significant growth potential in dairy and soybean consumption, with current per capita dairy consumption at 40.5 kg, well below the recommended 110-183 kg [3] Group 2: Consumption Scenarios - Consumers are placing more emphasis on experiential and interactive consumption, leading to the creation of various promotional activities and events to stimulate urban and rural markets [4] - The Ministry has promoted 240 key leisure agricultural counties and over 2,195 beautiful leisure villages, aiming to enhance rural tourism and create new consumption growth points [4] - By 2024, leisure agriculture is projected to generate nearly 900 billion yuan in revenue, becoming a vibrant area for tourism innovation and integration [4] Group 3: Consumption Assurance - The implementation plan focuses on improving the efficiency of agricultural product circulation and enhancing collaboration between production and sales [5] - It proposes the establishment of a comprehensive circulation network, including cold chain logistics, to address the "last mile" issue in agricultural product distribution [5] - The Ministry of Commerce supports the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024, aiming to enhance rural e-commerce and promote digital transformation in the agricultural supply chain [6]