2022年中央一号文件对农文旅融合发展提出了明确要求，旨在通过农业、文化与旅游的深度耦合，助力 乡村产业多元发展和价值链延伸，形成集乡村经济振兴、文化繁荣与生态改善于一体的综合性发展模 式。今年中央一号文件提出，推进乡村文化和旅游深度融合，开展文化产业赋能乡村全面振兴试点，提 升乡村旅游特色化、精品化、规范化水平。中共中央、国务院印发的《加快建设农业强国规划（2024— 2035年）》提出，加快构建粮经饲统筹、农林牧渔并举、产加销贯通、农文旅融合的现代乡村产业体 系，把农业建成现代化大产业。这些政策成为各部门、产业及乡村各类执行主体有效行动的指导和抓 手。 在农文旅融合发展过程中，需各级政府部门上层、产业中层和乡村基层3个方面协同发力，创新业态、 优化模式，让农文旅"拧成一股绳"。 前不久，农业农村部、国家发展改革委、教育部等部门联合印发的《促进农产品消费实施方案》明确提 出，通过推进农文旅融合拓展农产品消费新空间。游购一体、休闲农业精品、乡村民宿、农事体验、乡 村特色文体活动等都是农文旅融合的务实举措，有效带动了乡村文旅市场的加速复苏。当前，我国农文 旅融合发展呈现出市场规模大、乡村文旅供需两旺态势，以及经 ...

Group 1 - The core viewpoint of the news is the introduction of the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to boost consumption through 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating the market [1] - The Ministry of Agriculture and Rural Affairs plans to enhance rural tourism and purchasing integration, supported by financial policies from the People's Bank of China and the Ministry of Agriculture, to promote agricultural product consumption [1] - Financial support will be directed towards enterprises, cooperatives, and collective economic organizations, with a focus on leisure agriculture and advantageous regions [1] Group 2 - The Ministry will deepen regional cooperation to promote consumption, utilizing various platforms to market specialty agricultural products from designated assistance counties [2] - Financial institutions will be encouraged to innovate in loan services, such as order and accounts receivable pledges, to support agricultural marketing and promotion [2] - The Ministry will push for innovations in cold chain logistics through financial policy support, including updating old facilities and enhancing financing models for comprehensive cold chain logistics [2]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes that agricultural product consumption is crucial for improving people's well-being, stabilizing the agricultural market, increasing farmers' income, and promoting high-quality agricultural development through a newly released implementation plan [1] Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded products and functional foods [3] - The implementation plan aims to enhance the supply of green and high-quality agricultural products, improve quality evaluation, and develop new processed products to meet consumer demands [3] - There is significant growth potential in dairy and soybean consumption, with current per capita dairy consumption at 40.5 kg, well below the recommended 110-183 kg [3] Group 2: Consumption Scenarios - Consumers are placing more emphasis on experiential and interactive consumption, leading to the creation of various promotional activities and events to stimulate urban and rural markets [4] - The Ministry has promoted 240 key leisure agricultural counties and over 2,195 beautiful leisure villages, aiming to enhance rural tourism and create new consumption growth points [4] - By 2024, leisure agriculture is projected to generate nearly 900 billion yuan in revenue, becoming a vibrant area for tourism innovation and integration [4] Group 3: Consumption Assurance - The implementation plan focuses on improving the efficiency of agricultural product circulation and enhancing collaboration between production and sales [5] - It proposes the establishment of a comprehensive circulation network, including cold chain logistics, to address the "last mile" issue in agricultural product distribution [5] - The Ministry of Commerce supports the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024, aiming to enhance rural e-commerce and promote digital transformation in the agricultural supply chain [6]

Group 1 - The core viewpoint of the article is the issuance of a joint implementation plan by ten departments, including the Ministry of Agriculture and Rural Affairs, aimed at promoting agricultural product consumption through various measures [1] Group 2 - The plan focuses on optimizing supply, innovating circulation, and activating the market [1] - It proposes enhancing the quality of "three products and one standard" and exploring the potential of online sales [1] - The initiative includes cultivating farmer influencers and guiding e-commerce platforms to improve services [1] - The overall goal is to promote the quality and upgrade of agricultural product consumption, contributing to a positive internal circulation [1]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs has introduced the "Implementation Plan for Promoting Agricultural Product Consumption," focusing on enhancing the quality and diversity of agricultural products to meet changing consumer demands [1][3]. Group 1: Consumption Trends - There is a growing consumer preference for high-quality, personalized agricultural products, including brand-name items and functional foods [3]. - The current dietary structure in China is not sufficiently balanced, with significant room for improvement in the intake of high-quality proteins such as soy products and dairy [4]. Group 2: Policy Measures - The plan outlines 23 specific measures across nine areas, aiming to optimize supply, innovate distribution, and activate market demand in response to new consumption trends [3]. - Initiatives include a series of promotional activities for the upcoming harvest season, leveraging social media influencers and local products to enhance consumer engagement [3]. Group 3: Nutritional Improvement - The plan emphasizes improving dietary structures, particularly for students, by promoting the consumption of soy products and dairy, and integrating nutrition education into school curricula [4]. - Current per capita dairy consumption in China is 40.5 kg, significantly below the recommended intake of 110-183 kg, indicating substantial growth potential [4]. Group 4: Cold Chain Logistics - The Ministry is working on a national development plan for agricultural product markets, focusing on enhancing cold chain logistics, including storage and distribution facilities [5]. - Financial policies will support the modernization of outdated cold chain logistics infrastructure, promoting innovation in financing models to facilitate investment in this sector [5].

Group 1 - The Chinese government is gradually implementing measures for free preschool education, as discussed in a State Council meeting led by Premier Li Qiang [1] - The establishment of the China Capital Market Society marks the creation of an official think tank for the capital market, with the chairman being the head of the China Securities Regulatory Commission [4] - The China Securities Regulatory Commission (CSRC) is focused on consolidating the market's recovery and promoting long-term capital inflows, with several key reforms underway [6][7] Group 2 - A joint initiative by ten departments, including the Ministry of Agriculture and Rural Affairs, aims to enhance agricultural product consumption through nine measures targeting supply, circulation, and market activation [5] - The CSRC is revising the Corporate Governance Code to enhance the governance standards of listed companies, seeking public feedback on the proposed changes [7] - The National Bureau of Statistics reported a 1.8% decline in profits for large-scale industrial enterprises in the first half of the year, with state-owned enterprises seeing a 7.6% drop [9][10]