Core Insights - Great Wall Motors (601633) has launched the pre-sale of the Wei brand Gaoshan 7 at a price of 289,800 yuan [1] - The CEO of Wei brand, Feng Fuzhi, highlighted that the Gaoshan family consists of three models, each targeting different family needs: Gaoshan 9 for business and family, Gaoshan 8 for large families, and Gaoshan 7 for young families [1] Product Features - Gaoshan 7 is positioned as the smallest turning radius mid-to-large MPV, challenging the perception that MPVs are difficult to park and drive [1] - The vehicle measures 5,050 mm in length and has a wheelbase of 3,085 mm, allowing it to fit into standard parking spaces easily, with a minimum turning radius of just 5.6 meters [1] - The Gaoshan 7 boasts a 61.1% space utilization rate, the highest in its class, and features a flat floor design for enhanced interior space [1] - The vehicle includes unique seating layout flexibility through its second and third-row shared track technology [1] Technology and Safety - Gaoshan 7 is the only MPV in its class to come standard with laser radar and is equipped with the Coffee Pilot Ultra driver assistance system, which is among the industry's top tier [1] - The vehicle supports parking from space to space and can recognize over 200 types of parking spaces, achieving a parking space recognition success rate of 96% [1]

Core Insights - The Weipai Gaoshan 7 is designed to address parking difficulties associated with MPV models, featuring a length of 5050mm and a wheelbase of 3085mm, allowing it to fit into standard parking spaces [1] - The vehicle incorporates the Coffee Pilot Ultra driver assistance system, achieving a parking space recognition success rate of 96% [1] - The Gaoshan 7 boasts a spacious interior with a 61.1% usable area ratio and a flat floor design, enhancing flexibility for seating arrangements and cargo space [1] - The vehicle's powertrain delivers a maximum power of 337kW and a maximum torque of 644N·m, with a 0-100 km/h acceleration time of 5.7 seconds [1] - The Gaoshan 7 features a high-strength cage structure with 81.96% high-strength steel, ensuring passenger safety [2] - The vehicle has undergone 89 rigorous tests for battery safety, reinforcing its reliability [2] - Weipai has seen a significant increase in market trust, with sales exceeding 10,000 units for two consecutive months and cumulative deliveries of the Weipai Blue Mountain surpassing 100,000 units in August [2]

Group 1: Market Overview - In the second week of September, the Chinese automotive market is experiencing a convergence of new car launches, brand strategy upgrades, and industry trend reflections against the backdrop of the "Golden September and Silver October" sales peak [1] Group 2: New Energy Vehicle Tax Exemption - On September 8, the Ministry of Industry and Information Technology released the latest directory of new energy vehicle models eligible for tax exemption, including models like the all-new Wanjie M7 and BYD Seagull [2] Group 3: New Model Launches - The BYD Fangcheng Leopard Ti 7 was launched on September 9, with a price range of 179,800 to 219,800 yuan, enhancing the product lineup in the mid-to-large SUV segment [3] - The fourth-generation Volkswagen Sagitar L was officially launched on September 9, with prices ranging from 114,900 to 131,900 yuan, featuring upgrades in design, intelligence, power, and space [6] - The Wei brand Gaoshan 7 began pre-sales on September 10, starting at 289,800 yuan, targeting young families with flexible space and advanced technology [12] - The Yangwang U8L Ding Shi version was launched on September 12, priced at 1.28 million yuan, featuring luxurious design elements and advanced driving assistance systems [18] Group 4: Industry Regulations - On September 10, the Ministry of Industry and Information Technology and five other departments announced a three-month special action to rectify online chaos in the automotive industry, focusing on illegal profit-making and false advertising [9][11]

Group 1 - The Wei brand's Gaoshan 7 model is expected to become a bestseller, potentially diverting sales from the Gaoshan 8, with total sales for the Gaoshan series projected to exceed 10,000 units by the end of the year [1] - The Tank 500 Hi4-Z version accounts for over 65% of sales, indicating a successful shift in customer demographics, with monthly sales expected to reach between 4,500 and 6,000 units; future models Tank 400 and 700 will also adopt the Hi4-Z version, while Tank 300 may focus on exports [2] - Haval is set to launch new models, with domestic sales expected to reach 38,000 units in September [3] Group 2 - The main engine manufacturers are focusing on battery cell procurement, balancing performance and cost [8] - CATL is experiencing growth in the energy storage market that surpasses that of the power market [12]

Core Viewpoint - The article highlights the recent developments in the electric vehicle (EV) market, focusing on new model launches, technological advancements, and government initiatives aimed at stabilizing and promoting growth in the automotive industry. New Car Launches - The new Zhiji LS6 was launched with a price range of 197,900 to 269,900 yuan, offering both pure electric and range-extended versions with a total of 9 models [3][5] - The Yangwang U8L Ding Shi version was launched at a starting price of 1.28 million yuan, featuring a 6-seat full-size SUV design [22][23] - The Extreme Fox T1 was launched with a price range of 62,800 to 87,800 yuan, positioning it as a pure electric compact car [38][40] - The new Changan Qiyuan A07 was launched with a limited-time price of 129,900 to 149,900 yuan, offering both pure electric and range-extended versions [62][69] - The Wei brand Gaoshan 7 has started pre-sales with a starting price of 289,800 yuan, designed as a mid-to-large 7-seat MPV [72][73] - The Rui Blue Blue Balloon was launched at a limited-time price of 42,900 yuan, targeting the microcar segment [88][89] Technological Advancements - The new Zhiji LS6 features a 27.1-inch 5K MiniLED central dual-screen and a 15.6-inch 3K MiniLED co-driver entertainment screen, along with advanced AIOS 1.0 interaction system [9][19] - The Yangwang U8L Ding Shi version includes a 2.0T range extender with a total power output of 1,200 horsepower, achieving 0-100 km/h in 3.5 seconds [34][37] - The Extreme Fox T1 offers a maximum power of 70/95 kW with a battery capacity of 33.4/42.3 kWh, providing a CLTC range of 320/425 km [47][49] - The new Changan Qiyuan A07 features a 190 kW electric motor with a CLTC range of 730 km for the pure electric version [69][71] - The Wei brand Gaoshan 7 utilizes Hi4 intelligent four-wheel drive technology, with a combined power of 337 kW and a WLTC range of 945 km [85] Industry Developments - The Ministry of Industry and Information Technology and other departments have initiated a three-month campaign to address online irregularities in the automotive industry, aiming to improve the marketing environment [136] - The same ministries have released a "Stabilization Growth Work Plan for the Automotive Industry (2025-2026)," targeting a total vehicle sales volume of approximately 32.3 million units in 2025, with a focus on electric vehicle sales reaching around 15.5 million units [138][140]

Core Viewpoint - Long-termism and standardization are emphasized by Great Wall Motors' chairman Wei Jianjun, highlighting the importance of adhering to safety, performance, and quality standards in vehicle manufacturing [1][3][12]. Group 1: Long-termism and Standardization - Wei Jianjun has mentioned the concept of long-termism in vehicle manufacturing multiple times in recent months, advocating for a return to the essence of manufacturing [1][3]. - The focus on standardization reflects a critique of exaggerated marketing practices in the Chinese automotive industry, suggesting a trend towards maturity [3][5]. Group 2: Product Features of the High Mountain 7 - The High Mountain 7 is priced at 289,800 yuan and targets the mid-to-large family MPV market, balancing standardization with market demand [5]. - The High Mountain 7 features advanced technology, including a standard laser radar and the Coffee Pilot Ultra driver assistance system, which supports over 200 parking types with a 96% success rate [7]. - The vehicle is equipped with a self-developed Hi4 intelligent four-wheel drive system, delivering a maximum power of 337 kW and a torque of 644 N·m, achieving 0-100 km/h in 5.7 seconds [8]. Group 3: Safety and Quality Assurance - The High Mountain 7 incorporates a high-strength cage structure with 81.96% high-strength steel and has passed 89 rigorous tests for battery safety, achieving full marks in the "China Electric Vehicle Fire Safety Index" certification [10][12]. - Wei Jianjun asserts that safety is a fundamental requirement, not just an added feature, emphasizing the vehicle's commitment to quality and user trust [10][12]. Group 4: Market Positioning and Brand Strategy - The brand aims to refine its target user base while integrating the concept of standardization into its operational framework [15]. - Since introducing the new brand philosophy of "changing for users" in May, the company has been working on enhancing its brand image and direct-to-consumer (DTC) service model [15]. - The company faces challenges in proving that its commitment to standardization can compensate for its relative lag in system development compared to competitors [15].

Core Viewpoint - The Wei brand's Gao Shan 7 aims to address family travel needs by providing a spacious, flexible, and intelligent MPV experience, positioning itself as a "mobile living room" for families [1][8]. Group 1: Product Features - The Gao Shan 7 is priced at 289,800 yuan and offers four exclusive benefits for early reservations, showcasing a commitment to customer satisfaction [3]. - It features a length of 5050mm and a wheelbase of 3085mm, with a minimum turning radius of just 5.6 meters, making it highly maneuverable in tight spaces [5]. - The Gao Shan 7 boasts the highest space utilization rate in its class at 61.1%, with a flat floor design and flexible seating arrangements to accommodate large items [5]. - It is the only MPV in its class equipped with standard laser radar and an advanced Coffee Pilot Ultra driver assistance system, supporting over 200 parking types with a 96% success rate [5]. Group 2: Performance and Safety - The Gao Shan 7 features a maximum power output of 337kW and a torque of 644N·m, achieving 0-100 km/h in just 5.7 seconds, with a lightweight aluminum suspension system for improved comfort [6]. - Safety is a priority, with a high-strength cage structure and 81.96% high-strength steel content, along with a battery pack that has passed 89 rigorous tests for safety [6]. - It is the first MPV to receive full marks in the "China Electric Vehicle Fire Safety Index" certification and features a unique ultraviolet remote sterilization system for passenger health [6]. Group 3: Market Positioning and Strategy - The Gao Shan 7 is positioned to bring luxury MPV experiences to the 300,000 yuan price range, aiming to make high-end intelligent MPVs accessible to ordinary families [8]. - The company emphasizes transparency and accountability, with CEO Feng Fuzhi inviting public scrutiny to demonstrate confidence in the Gao Shan 7's capabilities [8][11]. - Since adopting the brand philosophy of "changing for users," the company has focused on user feedback and continuous improvement, achieving significant sales milestones in recent months [10][11].

全新高L 0-0- 作者 | 王小娟 编辑 | 周智宇 "用户要的是真话，不是神话。" 冯复之将高山7定义为"一家人的移动大客厅"，致力于让"每个人都有好位置"，具体数据来看，高山7拥有5050mm车长，3085mm轴距。但大也不意味着不够 灵活。在"灵动转向"功能加持下，高山7最小转弯半径仅有5.6米，窄巷掉头也能"一把过"，也可以轻松停进标准车位，这打消了部分消费者因车身过大而产 生的顾虑。 9月10日晚，在保定长城汽车技术中心，魏牌高山7预售发布会现场，长城汽车董事长魏建军为这场别开生面的"考试"定下基调。 恰逢教师节，魏建军作为"监考官"，魏牌CEO冯复之以"考生"身份进行产品宣讲，并接受全网监督。这场充满象征意义的发布会，也预示着魏牌向家庭MPV 市场全面进军。 在MPV这样一个相对小众的市场，魏牌高山为何一款车接着一款，且已经有高山8和高山9的情况之下，还要推出高山7，是外界非常关心的问题。冯复之在 一开场就回应了这个外界关切的问题。 他坦言："我们当时确实动过砍掉高山7的念头，我们都有'金吒'和'木吒'了，还要'哪吒'干什么。" 但是，当时魏建军提出来两个问题——用户到底有没有需求，产品到底能不 ...

Core Viewpoint - Great Wall Motors' Weipai brand has launched the Gaoshan 7 for pre-sale at a price of 289,800 yuan, targeting family users with a focus on flexibility, space, intelligence, performance, and safety [1][3]. Group 1: Product Features - The Gaoshan 7 is designed with a length of 5050mm and a wheelbase of 3085mm, featuring a minimum turning radius of only 5.6 meters, challenging the common perception of MPVs being difficult to park and drive [5]. - It boasts a 61.1% usable space rate, a flat floor design, and shared rail technology for the second and third rows, enhancing passenger comfort [5]. - The vehicle is equipped with the Hi4 performance version of intelligent four-wheel drive hybrid technology, delivering a maximum power of 337kW and a maximum torque of 644N·m, achieving 0-100 km/h acceleration in just 5.7 seconds [5]. Group 2: Safety Standards - The Gaoshan 7 features a triple high-strength cage structure, with high-strength steel accounting for 81.96%, and incorporates 2000MPa high-strength steel in the A and B pillars [7]. - The battery pack has passed 89 rigorous tests and received the "China Electric Vehicle Fire Safety Index" certification, along with "zero formaldehyde" and "C-GCAP five-star" dual certifications [7]. Group 3: Market Performance - Weipai has achieved over 10,000 units sold for two consecutive months this year, with the newly launched Gaoshan 5 frequently topping the weekly sales chart for plug-in hybrid MPVs [11]. - The Weipai Lanshan model has surpassed 100,000 cumulative deliveries in August, becoming the third six-seat new energy SUV to reach this milestone [11].

Core Viewpoint - The article highlights the launch of the WEY brand's Gaoshan 7 MPV, emphasizing its innovative design, user-centric features, and commitment to safety, positioning it as a transformative product in the family travel market amidst a competitive automotive industry [3][15][22]. Product Strength: Multi-dimensional Innovation - Gaoshan 7 is designed as a mid-to-large MPV with a minimum turning radius, addressing common parking challenges for families in urban settings [7]. - The vehicle boasts a length of 5050mm and a wheelbase of 3085mm, achieving a high space utilization rate of 61.1%, making it suitable for both daily commutes and long trips [7][11]. - It features advanced intelligent driving technology, including standard laser radar and the Coffee Pilot Ultra driver assistance system, enhancing parking ease with a 96% success rate in parking space recognition [7][11]. Performance and Safety - Gaoshan 7 is equipped with intelligent four-wheel drive and can accelerate from 0 to 100 km/h in just 5.7 seconds, ensuring robust performance across various road conditions [11][14]. - The vehicle's body structure includes high-strength steel making up 81.96% of its composition, ensuring safety for all passengers [14]. - It is the first MPV to achieve dual certifications for "zero formaldehyde" and "C-GCAP five-star," showcasing its commitment to passenger health and safety [14]. Market Positioning and Brand Philosophy - WEY aims to make luxury MPVs accessible to the average consumer, with Gaoshan 7 priced under 300,000 yuan, reflecting a long-term commitment to quality and user satisfaction [22]. - The brand emphasizes a user-centric approach, focusing on five core dimensions: flexibility, space, intelligence, performance, and safety, to meet family travel needs [15][22]. - The company has seen significant sales success, with Gaoshan 7 contributing to a trend of increasing monthly sales, indicating strong market trust and brand loyalty [26]. Communication and Trust Building - The launch event featured a unique format where the CEO engaged directly with media and users, promoting transparency and trust in the brand's promises [18]. - This approach contrasts with industry trends of exaggerated marketing, positioning WEY as a brand that prioritizes genuine user interaction and product integrity [18]. Conclusion - The introduction of Gaoshan 7 is not just a new vehicle but a strategic move for WEY to redefine family travel experiences in the automotive market, aiming to lead the domestic luxury MPV segment [26].