Core Viewpoint - The "Helping Consumption · Fresh Movement in Beijing" event aims to promote local agricultural products from various regions into the Beijing market, supporting rural revitalization and enhancing the quality of life for urban residents [1][2]. Group 1: Event Overview - The event took place from July 18 to 20 at the Beijing Fresh Agricultural Products Distribution Center, featuring over 200 quality enterprises showcasing more than a thousand types of specialty agricultural products [1]. - The products included geographical indication products and green organic certified items, facilitating one-stop shopping for urban residents [1]. - The event was co-hosted by multiple government agencies and regions, including Hebei, Inner Mongolia, and Xinjiang, focusing on regional specialty products [1][2]. Group 2: Economic Impact - The initiative is part of the national rural revitalization strategy, utilizing a "government platform, enterprise participation, and market operation" model to enhance farmers' income and enrich the urban "vegetable basket" [2]. - The main venue, the Beijing Fresh Agricultural Products Distribution Center, plays a crucial role in supplying various agricultural products to the eastern urban areas and the city’s sub-center [2]. Group 3: Future Plans - A "Consumption Assistance Nearby" plan was launched to facilitate direct access of regional agricultural products to community convenience stores, establishing a long-term production and sales mechanism [2]. - Future activities will include promotional events in key business districts, communities, and enterprises, combining online and offline efforts to enhance market competitiveness and provide high-quality agricultural products to urban residents [2]. Group 4: Product Highlights - The event featured the first release of the "2025 Directory of Quality Agricultural Products from Supported Cooperation Areas," showcasing products like Anhui's "Cloud Tea" and Akesu's sugar heart apple dried fruit [3].

Core Insights - The Ministry of Industry and Information Technology has released the first batch of key cultivation lists for traditional advantageous food production areas and local specialty food industries, including 39 key cultivation objects such as Yunnan small-grain coffee, Cantonese herbal tea, Liuzhou snail rice noodles, and Zhenjiang fragrant vinegar [1] Group 1: Industry Development - Traditional and local specialty foods are recognized as familiar local products that embody long-standing food craftsmanship and folk wisdom, with many being intangible cultural heritage [1] - The promotion of rural revitalization and the upgrading of the food industry have allowed many local specialties to evolve and gain broader market access, exemplified by the transformation of Yunnan Pu'er tea into a billion-level industrial cluster and the doubling of value for Guizhou prickly pear juice through deep processing [1] Group 2: Transformation and Modernization - To revitalize traditional foods, it is essential to adapt traditional flavors to modern tastes and convert traditional craftsmanship into standardized production processes, balancing tradition with modern industrial needs [2] - The transformation of traditional food industries should leverage technology to enhance traditional processes, as seen in the Guizhou Maotai Town, where ancient methods coexist with modern smart temperature control systems [2] - Brand reformation is crucial for telling the cultural stories behind local specialties, aiming to elevate these products from "small and beautiful" to "large and strong," promoting the development of local specialty food industries towards branding, standardization, and internationalization [2]