据悉，福建省文旅厅重点组织的"福建礼物"成为市集一道亮丽风景。馆内以非遗小吃与茶文化为核 心，打造"好山好水，好吃好喝"的感官盛宴。正谷溪香作为武夷岩茶优秀代表，以醇厚茶香传递福建茶 文化悠远底蕴，承担起传递茶文化与悠然生活态度的使命，成为连接地域文化的桥梁。 正谷溪香展位前人头攒动，茶香氤氲的空间成为市集中一处独特的文化交流"会客厅"。品牌不仅带 来品质上乘的武夷岩茶，更打造开放、友好的茶文化体验空间，吸引众多游客驻足。外国友人积极参与 品鉴，尽管存在语言障碍，但茶香成为世界通用语言，完美诠释"福建礼物"不仅是"带得走的文化"，更 是"可品尝的友谊"和"连接世界的纽带"。 中国质量新闻网讯 日前，良渚文创市集在杭州良渚5000+艺创园举行。作为第三届"良渚论坛"重要 组成部分，本次市集以"良渚承文脉 设计向未来"为主题，汇聚12个国家及国内近200家文创品牌，设立 五大特色展区。正谷溪香武夷岩茶作为"福建礼物"代表之一，在东西方文化交流中搭建起友谊桥梁。 正谷溪香在市集上的亮相，充分体现"福建礼物""带得走的文化，看得见的创新，记得住的福建"的 品牌定位。福建"福味"成为连接人与人、地域与地域的文化使者，茶 ...

Core Insights - The 32nd Shenzhen International Tea Expo has commenced, showcasing the high-quality development of the Chinese tea industry through various themed events and exhibitions [1][3] - The expo features an exhibition area of 75,000 square meters with 3,700 booths, gathering over 2,000 brand enterprises from home and abroad [3] - The event highlights the vibrant tea consumption market in the Greater Bay Area, with numerous well-known brands participating and engaging in discussions and collaborations [3][7] Group 1 - The expo includes various concurrent events such as the "2025 Chaozhou Kung Fu Tea Conference" and the "World Aged Tea Awards," enhancing the overall experience for attendees [1] - A diverse range of tea products and cultural exchanges are present, attracting thousands of professional buyers and tea enthusiasts [3][7] - The event aims to break traditional exhibition formats by incorporating multi-dimensional content to enhance tea culture experiences [7] Group 2 - The 2025 Shenzhen International Tea Ware Aesthetic Design Exhibition features various themed areas, showcasing both traditional craftsmanship and contemporary design [5] - Notable brands and products, including limited edition items and innovative designs, are highlighted, emphasizing the creativity within the tea ware sector [5] - The international section of the expo has expanded, attracting tea enterprises and cultural institutions from regions such as Hong Kong, Macau, Taiwan, and countries like Malaysia and Japan [7]

| | 福州茉莉花茶 元江茉莉花 | 福建 云南 | | --- | --- | --- | | | 洞庭山碧螺春 | 江苏 | | | 开化龙顶 | 浙江 | | | 庐山云雾茶 | 江西 | | 茶叶 | 崂山茶 | 山东 | | | 遵义红 | 贵州 | | | 凤庆滇红茶 | 云南 | | | 雅安藏茶 | 三四 | | | 咸阳茯茶 | 陕西 | | | 武夷岩茶 | 福建 | | | 安康富硒茶 | 陕西 | 齐鲁晚报.齐鲁壹点台雪超 近日，农业农村部正式发布了2025年农业品牌精品培育名单，全国共有94个区域公用品牌成功入选，其 中"崂山茶"榜上有名，实现了全省茶叶类国家级农业精品品牌"零的突破"，标志着崂山区品牌农业培育 工作在全国范围内获得了高度认可，为山东茶叶乃至北方茶区树立了高质量发展的典范。 "崂山茶"凭借其独特的生长环境、卓越的品质和深厚的文化底蕴，在众多茶叶品牌中脱颖而出，与福州 茉莉花、武夷岩茶、洞庭山碧螺春等知名茶品牌一同荣获此殊荣。此次入选不仅是对"崂山茶"自身发展 的肯定，更为全区品牌农业的未来发展指明了方向。截至目前，崂山拥有省市级知名农产品区域公用品 牌5个，省市级知名 ...

1915年，为庆祝巴拿马运河通航，巴拿马万国博览会在美国旧金山举行。此次博览会吸引了全球数十个 国家参展，中国作为参展国之一，携众多特色产品亮相，其中中国茶凭借优异品质，在博览会上创下佳 绩，成为当时中国参展产品中的亮点。 如今，百年过去，中国茶依然在国际市场占据重要地位。巴拿马万国博览会时期中国茶创下的辉煌，不 仅是一段历史记忆，更成为激励中国茶行业持续发展的动力，推动中国茶在传承与创新中走向更广阔的 世界舞台。 为做好参展准备，当时的中国茶商与相关机构共同筛选参展茶叶。各地茶区精选代表性产品，涵盖不同 品类、不同产区的优质茶叶，其中福鼎茶人黄致溥的行动尤为关键。1914年冬，黄致溥得知万国博览会 定于1915年春开幕，大洋彼岸路途遥远，因此黄致溥委托好友福建福安商会将带有福鼎字号的精选首采 白毫银针参赛。1915年，黄致溥委托福建福安商会选送白毫银针参加巴拿马万国博览会，荣获金质奖 章，为中国茶赢得国际声誉，这份荣光也由黄氏家族四代制茶人薪火相传，延续百年茶脉。1916年，这 份荣光由黄氏家族四代制茶人薪火相传，延续百年茶脉。前往英国开拓当地市场，建立海运贸易路线。 据史料记载，包括这款白毫银针在内的参展 ...

Core Points - The 2025 Kaohsiung Winter Travel Expo showcases traditional crafts, particularly lacquer art, attracting significant public interest [1][2] - Huang Shoukang, a lacquer artist and representative inheritor of Fujian's intangible cultural heritage, demonstrates the lacquer fan-making process, which captivates attendees [1] - The event features a collaboration between the Cross-Strait Tourism Exchange Association and the Fujian Provincial Department of Culture and Tourism, promoting Fujian's cultural heritage [1] Summary by Categories Event Overview - The travel expo opened on November 28 and is held at the Kaohsiung Exhibition Center, focusing on tourism and cultural exchange between Taiwan and Fujian [1] Cultural Promotion - Huang Shoukang, originally from Taiwan and now based in Fuzhou, showcases various lacquer art items, including lacquer fans, umbrellas, and cups, to educate visitors about the craft [1] - The expo also highlights other Fujian specialties such as Pizaihuang pearl cream and agarwood incense, which attract many visitors [2] Visitor Engagement - Attendees express fascination with the lacquer art demonstrations, with some considering future travel to Fuzhou to explore local art and culture [2] - Local snacks and beverages from Fujian, such as Fuzhou olives and Wuyi rock tea, gain popularity among visitors, with requests for direct purchases [2]

Core Viewpoint - The article highlights the historical significance of Wuyi Mountain in the development of tea culture in China, particularly as the birthplace of Oolong and black tea, emphasizing its unique fermentation techniques and global influence [1] Industry Summary - Wuyi Mountain is recognized as the origin of black tea and Oolong tea, marking a pivotal moment in Chinese tea history during the late Ming and early Qing dynasties [1] - The fermentation techniques developed in Wuyi Mountain have been praised for their uniqueness, contributing to the global reputation of Chinese tea [1] - The article suggests that tea serves as a cultural bridge between the East and West, showcasing the blend of tradition and modernity in Chinese tea culture [1]

【编者按】随着ESG多项国际准则生效实施，ESG的发展进入新纪元。2024年，ESG理念迎来20周年。 在这一重要历史节点，联合国全球契约组织与中国外文局亚太传播中心、第一财经联合推出"ESG+20可 持续发展领导力系列访谈"节目，通过对话20位中国企业家的形式，结合实地走访受访企业的实践成 果，探讨中国企业领导者在可持续发展、ESG及企业社会责任方面的洞见、成果和领导力。 当现代科技与茶业这个历史悠久的产业结合，会产生怎样的灵感碰撞？本期"ESG+20可持续发展领导力 系列访谈"，对话福建省瑞泉茶产业有限公司董事长、瑞泉岩茶博物馆馆长黄圣辉。瑞泉茶产业于2024 年加入联合国全球契约组织。 一座武夷山，半部茶叶史。作为世界文化与自然双遗产地的武夷山，是世界红茶和乌龙茶的发源地。早 在三百多年前（1644年），黄氏先祖彦捷公便来到武夷山做茶；至1819年，黄氏先祖定静公创立商 号"瑞泉"，到黄圣辉这一代已经是第十二代。 "我们的血液里就带着茶基因，从小在这个大山里、在'天人合一'的茶堆里长大。"黄圣辉说，"我们从小 在做茶的时候都没有学过，就是眼睛看都看会了，就是这种感觉。" 现代科技为茶业所带来的优势，不仅 ...

【编者按】随着ESG多项国际准则生效实施，ESG的发展进入新纪元。2024年，ESG理念迎来20周年。在 这一重要历史节点，联合国全球契约组织与中国外文局亚太传播中心、第一财经联合推出"ESG+20可持续 发展领导力系列访谈"节目，通过对话20位中国企业家的形式，结合实地走访受访企业的实践成果，探讨中 国企业领导者在可持续发展、ESG及企业社会责任方面的洞见、成果和领导力。 这些科技所带来的焕新，通过技术来提升茶叶的品质和口感，令传统工艺焕发出全新的生产力。值得一提的 是，现代技术能够更深层次地检测茶叶内含物、评估茶的品质，黄圣辉解释称，"以前我们在代代相传的传统 产业里，只是用味觉来品它的滋味，比如说，审评大师品茶时，他会觉得这泡茶是兰花香。而如今，经过科技 检测之后，除了兰花香，我们能够分析出这泡茶里有168种香型，这是我们仅用味觉感知不到的数据。" 千年茶香里孕育出来的传承，是绿色与健康。黄圣辉说，"上天给了我们这棵茶，就是给了我们一条生态链。 只要人为地不去破坏这个生态，这一杯茶，它一定是最健康的。" 当现代科技与茶业这个历史悠久的产业结合，会产生怎样的灵感碰撞？本期"ESG+20可持续发展领导力系列 ...

Core Viewpoint - Eight Horses Tea Co., Ltd. has officially listed on the Hong Kong Stock Exchange, marking a significant milestone as the "first high-end Chinese tea stock" and demonstrating its strong market position in a highly fragmented industry [2][14]. Company Overview - Eight Horses Tea has established itself as a leading player in the Chinese tea market, with a national chain scale and high-end brand influence, overcoming structural challenges in a market with over 1.6 million enterprises [2][3]. - The company has achieved a remarkable oversubscription of 2,680.04 times for its public offering, pricing its shares at HKD 50, and saw a first-day increase of 73%, reaching HKD 86.5, with a market capitalization of nearly HKD 7.3 billion [2][14]. Market Position - Eight Horses Tea ranks first in the number of tea chain stores nationwide and leads in revenue in the high-end tea market, oolong tea market, and black tea market [3][5]. - The company has successfully addressed the traditional issue of "having categories but no brands" in the tea industry, particularly excelling in the sales of three major tea categories: black tea, rock tea, and Tieguanyin [5][8]. Competitive Advantages - The company's core competitiveness is driven by three key elements: product quality, distribution channels, and technology, creating a flywheel effect that enhances its market position [6][8]. - Eight Horses Tea's rich heritage of nearly 300 years in tea production, combined with its commitment to high-quality raw materials, provides a unique competitive edge [7][8]. Retail Network - The company has built a robust network of over 3,700 chain stores across the country, utilizing a "direct sales + franchise" model to achieve significant scale and create strong channel barriers [9][11]. - Eight Horses Tea has implemented a rigorous franchisee selection and training system, ensuring high operational standards across its stores [9][12]. Technological Innovation - The company is addressing the non-standardization challenge in traditional tea production through significant investments in smart, digital, and information-based production lines, establishing industry-leading "super factories" [13]. - Eight Horses Tea actively participates in setting industry standards, having led or participated in the formulation of over 20 national tea industry standards [13]. Future Growth Strategy - The funds raised from the IPO will be strategically allocated to expand the channel network, enhance supply chain and smart factory upgrades, and promote brand building and international outreach [15][16]. - The company aims to leverage its market position to become a flagship brand for Chinese tea globally, particularly targeting Southeast Asia and countries involved in the Belt and Road Initiative [15][16]. Market Outlook - The Chinese tea market is projected to reach RMB 135.3 billion by 2029, positioning Eight Horses Tea favorably for future growth amid increasing competition [16].

Core Viewpoint - The successful listing of Baima Tea Industry on the Hong Kong Stock Exchange marks a significant milestone in the brand's 12-year journey towards capitalization, reflecting strong investor confidence in the Chinese tea industry and setting a benchmark for the upgrade of traditional industries [3][23]. Company Overview - Baima Tea Industry, established in 1997, is recognized as a leading enterprise in China's high-end tea sector, originating from a century-old tea-making family [3][7]. - The company has achieved a stable market position, ranking first in various categories within the Chinese tea market, including overall sales revenue and specific tea types such as Oolong and black tea [4][7]. Financial Performance - Baima Tea's revenue for the years 2022, 2023, 2024, and the first half of 2025 were reported as 1.818 billion, 2.122 billion, 2.143 billion, and 1.063 billion CNY respectively, with net profits of 166 million, 206 million, 224 million, and 120 million CNY [7]. - The company maintains a gross margin above 52% and has shown a consistent increase in net profit margin [7]. Market Reception - The stock's debut was met with enthusiasm, opening at 80.1 HKD with a 60.2% increase on the first day, leading to a market capitalization exceeding 7.195 billion HKD [3][7]. - The public offering attracted 169,000 applications, resulting in an oversubscription rate of 2,684 times, with total subscription funds reaching 120 billion HKD, setting a new record for tea companies in Hong Kong [3][7]. Brand and Cultural Impact - Baima Tea has a rich brand culture, recognized for its national intangible cultural heritage in "Tieguanyin production techniques," and has participated in significant international events, enhancing its global influence [9][20]. - The brand has consistently ranked first in customer satisfaction among Chinese tea chain brands for three consecutive years [9][20]. Technological Advancements - The company employs IoT technology to create "smart tea gardens," ensuring precise monitoring and management of agricultural practices [13][22]. - Baima Tea has implemented a fully automated production line and is a key player in the national industrial internet framework, enhancing supply chain efficiency and product traceability [13][22]. Channel Strategy - The company has developed a multi-channel strategy that integrates offline experiences with online sales, achieving significant sales growth during major shopping events [15][19]. - Baima Tea's innovative approach includes creating social spaces in physical stores and leveraging live-streaming to engage younger consumers [15][19]. Investment Insights - The investment logic behind Baima Tea's appeal includes insights into category potential, brand value elevation, channel efficiency, and technological barriers, positioning it as a strong player in the tea market [17][19][22]. - The company is seen as a model for capitalizing on the tea industry's growth potential, with a focus on high-repurchase categories and cultural branding [19][20].