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艺术设计赋能乡村振兴:“广州工程”、驻镇工作队联手在蕉岭县打造特色农产品牌
Nan Fang Nong Cun Bao· 2025-07-26 10:05
Core Viewpoint - The collaboration between Guangzhou Engineering Technology Vocational College and local government in Jiaoling County aims to enhance rural revitalization through art design, focusing on agricultural product branding and packaging [2][30]. Group 1: Project Overview - The initiative is part of Guangdong Province's "Double Hundred Action," which connects universities with county development needs to promote high-quality rural development [6][8]. - The project involves a team from the Art Design College conducting research on agricultural product packaging and brand creation in various villages [3][10]. Group 2: Achievements and Activities - The Art Design College has completed over 2,000 square meters of mural painting in villages, injecting artistic vitality into local communities [12]. - The team is working on designing a visual branding system for the "Xiali Xiang" trademark, focusing on products like rice and tea, with the first design expected to be completed by August [18][19]. Group 3: Local Economic Impact - The project aims to enhance the added value of local products, thereby increasing collective economic income for the villages [19]. - The initiative promotes a model of diversified planting projects in New Spring Village, including various specialty crops, and has registered the "Xinseng" trademark [21][22]. Group 4: Future Plans - The college plans to continue leveraging its design expertise to support the branding and packaging of agricultural products, enhancing market competitiveness [23]. - The team is also providing professional advice for the application of the 3A scenic area in Taohuayuan, aiming to create a cultural tourism brand for Jiaoling County [27][28]. Group 5: Commitment to Local Development - The college emphasizes its responsibility to assist in the "Hundred Thousand Project" and the "Double Hundred Action," aiming for sustainable local development through ongoing collaboration [37][39].
风波不断,“奶粉第一股”贝因美渡劫
Sou Hu Cai Jing· 2025-07-26 06:40
Core Viewpoint - The company Beiyinmei, often referred to as "A-share变脸王," is facing significant challenges, including delayed financial disclosures, debt disputes, and a struggling business model, raising concerns about its future performance and stability [2][3][8]. Group 1: Financial Disclosure and Debt Issues - Beiyinmei has a history of failing to timely disclose financial conditions, leading to multiple revisions of its financial statements since its listing in 2011 [2]. - The company's major shareholder, Xiaobei Damei Holdings, has filed for pre-restructuring, which has not yet been formally accepted, potentially affecting shareholder equity [2][3]. - The company has been involved in numerous debt disputes, with a high debt ratio of 92.98% reported in 2024, raising questions about its financial health and control stability [7][8]. Group 2: Management and Strategic Changes - After a series of management changes, including the return of founder Xie Hong, the company has attempted various reforms to improve its performance, but results have been underwhelming [9][15]. - Xie Hong's strategy includes a shift towards a "mother-baby ecosystem" and diversification into other product lines, but the effectiveness of these changes remains uncertain [10][12]. - Despite efforts to enhance online sales channels, the company has lagged behind competitors who capitalized on e-commerce growth earlier [13][14]. Group 3: Performance Metrics - Beiyinmei's revenue has stagnated around 2.6 billion yuan since 2018, with net profits fluctuating and often remaining below 5% [12][13]. - The company's primary revenue source remains milk powder, which constituted 90.43% of its revenue in 2024, indicating a lack of successful diversification [13]. - The competitive landscape has intensified, with rivals like Feihe and Junlebao gaining significant market share, further complicating Beiyinmei's recovery efforts [17].
从0元购到负4元购,外卖平台豪爽价格战在榨干谁?
Sou Hu Cai Jing· 2025-07-15 03:35
Group 1 - The recent surge in the food delivery industry has led to extreme price competition, with consumers benefiting from promotions such as meals for as low as 4 yuan [1][8][10] - Some consumers have reported receiving multiple items for free, showcasing the aggressive marketing strategies employed by delivery platforms [2][5][6] - The phenomenon of "negative pricing" has emerged, where consumers can receive money back after using certain coupons, indicating the lengths to which platforms are going to attract users [10][11][19] Group 2 - While consumers and delivery platforms are enjoying the benefits of these promotions, many restaurants are struggling to make a profit, with some reporting earnings of less than 1 yuan per order after costs [13][15][24] - The intense competition has led to a situation where platforms extract significant fees from restaurants, often taking 20-30% of each order, which exacerbates the financial strain on food businesses [22][20] - The long-term sustainability of such aggressive pricing strategies is questionable, as they may lead to compromised food safety and quality, raising concerns among consumers [27][28][32] Group 3 - Delivery platforms are reportedly planning to spend billions on subsidies to maintain their competitive edge, but much of this financial burden is ultimately passed on to the restaurants [17][19][20] - The current market dynamics suggest that restaurants may have to either compromise on quality or exit the market entirely, which could have negative implications for the overall food service industry [25][28][31] - The ongoing price wars in the food delivery sector reflect a broader trend of unhealthy competition that could disrupt market order and harm consumer trust in the long run [29][32][33]
广东美食借道霍尔果斯闯中亚,粤新商贸合作再升级
Nan Fang Nong Cun Bao· 2025-07-05 14:05
Core Viewpoint - The article highlights the successful participation of Guangdong food products at the 2025 Central Asia (Horgos) Commodity Trade Fair, marking a significant step in the trade cooperation between Guangdong and Xinjiang, and opening up new opportunities in the Central Asian market [1][51]. Group 1: Event Overview - The 2025 Central Asia (Horgos) Commodity Trade Fair took place from July 4-6, showcasing a variety of Guangdong food products, which received positive feedback from attendees [3][39]. - The theme of the exhibition was "Xinjiang products southbound, Guangdong products northbound," emphasizing the collaboration between the two regions [14][50]. Group 2: Product Highlights - Guangdong's salted chicken and bamboo shoots were among the best-selling items, with the salted chicken being sold out on the first day of the event [11][23]. - Other popular products included lychees, dried tangerine peel, tea, and rice noodles, all of which attracted significant interest from local and foreign buyers [15][16]. Group 3: Market Opportunities - Horgos serves as a crucial hub for trade between China and Central Asian countries, providing a vast market for Guangdong's high-quality food products [39][41]. - Several companies reported successful negotiations and signed agreements with Central Asian partners, indicating strong potential for future collaborations [41][46]. Group 4: Strategic Implications - The event represents a "flavor-breaking journey" for Guangdong products, enhancing trade relations and exploring new market opportunities in Central Asia [50][52]. - The ongoing "Xinjiang products southbound, Guangdong products northbound" initiative is expected to unlock further possibilities for trade and cooperation between the two regions [51][52].
拓展中亚市场 粤品北上首秀新疆霍尔果斯
Zhong Guo Xin Wen Wang· 2025-07-05 12:26
Core Viewpoint - The 2025 Central Asia (Horgos) Commodity Trade Expo has commenced, highlighting the "Xinjiang products southward and Guangdong products northward" initiative, marking a significant step in trade cooperation between Guangdong and Xinjiang [1][2]. Group 1: Event Overview - The Central Asia Expo opened on July 4 at the Horgos International Border Cooperation Center, featuring a special promotion for Guangdong food products in Xinjiang [1]. - This event follows the 2025 (China) Eurasian Commodity Trade Expo held in Urumqi in late June, showcasing the ongoing "Cantonese flavor" trend in the region [1]. Group 2: Trade Opportunities - Horgos is identified as a key hub for economic and trade exchanges between China and Central Asia, providing a significant opportunity for Guangdong products to enter the Central Asian market [2]. - The expo includes three main exhibition areas: investment cooperation, Chinese goods, and Central Asian goods, covering critical sectors such as textiles, agricultural products, daily consumer goods, and machinery [2]. Group 3: Business Impact - Guangdong food enterprises are actively seeking broader business opportunities at the expo, with one company reporting 20 orders shortly after showcasing their products [2]. - A local company has received an order from an airline for its salt-baked chicken, which is expected to be served on flights, indicating successful market penetration [2].
粤品北上首秀新疆霍尔果斯!岭南味道香飘“一带一路”
Nan Fang Nong Cun Bao· 2025-07-04 13:36
Core Viewpoint - The event "Yuan Products Southbound, Cantonese Products Northbound" marks the first entry of Guangdong food products into the Horgos region, enhancing trade cooperation between Guangdong and Xinjiang, and promoting Guangdong's food products in the "Belt and Road" market [15][18][38]. Group 1: Event Overview - The Central Asia Commodity Trade Expo was held at the Horgos International Exhibition Center, showcasing Guangdong food products [3][10]. - The event is part of the "Yuan Products Southbound, Cantonese Products Northbound" initiative, which aims to strengthen trade exchanges between the two regions [15][18]. - Horgos serves as a crucial gateway for trade cooperation between China and Central Asian countries [16][35]. Group 2: Product Promotion - Guangdong food products, including lychees and Hakka salt-baked chicken, received positive responses from Central Asian buyers [21][22][23]. - The market potential for fruit imports in Kazakhstan is significant, with an expected import volume of 120 million in 2024, where China holds a 35% market share [26]. - The establishment of a green channel for cross-border agricultural products between China and Kazakhstan has reduced tariffs to 5%-8%, providing favorable conditions for trade [26]. Group 3: Economic Impact - The event has generated substantial interest among Kazakhstani businesses, facilitating new partnerships and enhancing trade relations between China and Kazakhstan [30][32]. - The "Yuan Products Southbound, Cantonese Products Northbound" initiative has created a new economic dynamic, promoting cooperation and resource sharing between Guangdong and Xinjiang [75][84]. - The event is expected to boost the brand influence of Guangdong food products in Central Asia, leveraging Xinjiang's geographical advantages [56][57]. Group 4: Future Prospects - The ongoing activities under the initiative are set to continue, with online platforms and live broadcasts planned to further promote products [86][88]. - The collaboration between Guangdong and Xinjiang is anticipated to yield more opportunities for agricultural trade and economic development in the region [84][88].
南航集团举办第二届“翼展乡村 品味山河”乡村振兴帮扶产品展销会
Core Viewpoint - China Southern Airlines Group is actively participating in rural revitalization efforts through the "Wings Spread Rural · Taste Mountains and Rivers" product exhibition and sales event, aiming to leverage small products to stimulate large industries and support poverty alleviation and rural development [1][6]. Group 1: Event Overview - The exhibition features a combination of product promotion, cultural tourism display, tasting experiences, and live interaction, creating a fast track for rural products from farms to markets, attracting over a thousand participants including employees and partners [3]. - The event showcases over 400 products from 14 supported regions, highlighting unique local specialties such as Xinjiang's maren candy and various regional delicacies from Guangdong, Guizhou, and more [4]. Group 2: Business and Cultural Impact - The exhibition serves as a platform for cultural display and industry collaboration, featuring product introductions, cultural presentations, and stories from supported regions, effectively showcasing their natural beauty and development potential [5]. - Agreements were signed for significant procurement contracts and intentions for ongoing sales, establishing a foundation for continuous market access and brand building for rural products [5]. Group 3: Strategic Goals - China Southern Airlines aims to not only sell products but also to help rural areas build brands and expand markets, leveraging its global network and customer base to enhance the visibility and sales of rural specialties [5]. - The company has already facilitated over 1 billion yuan in sales through various channels, significantly benefiting thousands of farmers and marking a deepening of its "aviation + consumption assistance" model [5].
五谷美食,何以食在中国
Ren Min Ri Bao· 2025-06-12 22:10
Core Insights - The book "Grains of China: Tracing the Origins of Chinese Snacks, Pastries, and Staples" by Wang Renxing explores the rich history and cultural significance of Chinese food, emphasizing the wisdom of ancient culinary practices over thousands of years [2][4] - It highlights the continuity of Chinese grain civilization through various traditional foods that have persisted over time, such as millet porridge, rice cakes, and dumplings [3][4] - The author expresses concern over the loss of traditional culinary techniques due to industrialization, despite government efforts to protect intangible cultural heritage [4][5] Summary by Categories Cultural Significance - Chinese food culture is recognized as an important aspect of cultural soft power, with increasing public interest in the historical and cultural contexts behind traditional dishes [2][3] - The book provides new interpretations of the origins of various foods, such as the differences between Chinese steamed buns and European bread, and the influence of ingredients like corn and sweet potatoes from the Americas [2] Historical Context - The book is based on over 40 years of research and categorizes cooking methods into four types: boiling, steaming, frying, and baking, tracing their development over the last 10,000 years [2][4] - It documents over 100 classic grain-based dishes, revealing their historical evolution and cultural significance [2][3] Preservation of Tradition - The author aims to document and preserve traditional culinary techniques that are at risk of being lost, emphasizing the importance of maintaining these cultural practices for future generations [4][5] - The book includes 589 valuable images, including archaeological food remains and historical cooking tools, providing visual evidence of the evolution of staple foods like noodles and dumplings [4][5]
来南昌“嗦粉”!2025米粉产业交易会6月13日-15日举办
Sou Hu Cai Jing· 2025-06-09 02:53
Group 1 - The 2025 Rice Noodle Industry Trade Fair will be held from June 13 to 15 in Nanchang, co-hosted by the Jiangxi Provincial Department of Commerce and the Nanchang Municipal Government [1] - The theme of the trade fair is "Small Rice Noodles, Big Industry; Strong Brands Promote Consumption," featuring three main sections: opening ceremony, exhibition and sales, and special activities [2] - The event will cover a total area of 30,000 square meters, gathering nearly 500 enterprises from 21 provinces and regions across the country, as well as some overseas areas, encompassing the entire industry chain from noodle production to supply chain [2] Group 2 - Various industry matchmaking activities will take place during the trade fair, including the 6th China Noodle Industry Development Conference to discuss future trends, a product launch showcase to highlight innovation, and a supply chain matching event for "Jiangxi Stir-fry" ingredients [3] - The trade fair will also feature a brand franchise promotion meeting to support the development of noodle chain restaurants and a cooking competition to showcase the unique charm of Chinese staple food culture [3] - The event aims to enhance the effectiveness of business matchmaking while innovating consumer scenarios through the introduction of a market model, creating four new consumption scenes [7]
贝因美2024年业绩稳健增长:营收净利双升,多元化战略成效显现
Quan Jing Wang· 2025-05-09 01:16
Core Viewpoint - Beiyinmei reported a strong financial performance in 2024, with significant growth in revenue and net profit, driven by a solid foundation in infant formula and rapid growth in new product categories [1][2]. Financial Performance - In 2024, Beiyinmei achieved a revenue of 2.773 billion yuan, a year-on-year increase of 9.7% - The net profit attributable to shareholders reached 103 million yuan, a substantial increase of 116.92% - In Q1 2025, revenue continued to grow, reaching 728 million yuan, up 1.01% year-on-year, with net profit of 43 million yuan, up 93.87% [1]. Industry Dynamics - The infant formula industry in China is experiencing increased concentration, with market share shifting towards leading companies due to new national standards [2]. - Beiyinmei has established a comprehensive industry chain covering R&D, production, and sales, supported by modern production facilities and advanced management systems [2]. Product Strategy - Beiyinmei is pursuing a diversified strategy with three main business directions: maternal and infant ecology, family nutrition, and quality living [3]. - The company is expanding its product offerings to include children's powder, adult powder, complementary foods, and maternal and infant products, with the rice powder segment showing remarkable growth of 111.09% [3]. Sales and Marketing - Beiyinmei employs a multi-channel strategy for sales, enhancing its online presence on platforms like Douyin and Xiaohongshu, while also increasing brand exposure through offline advertising [4]. - The company is focusing on penetrating lower-tier markets as infant formula consumption shifts from first and second-tier cities [4]. Future Outlook - Beiyinmei plans to strengthen R&D in specialized medical foods and functional nutrition products, optimize supply chains, and enhance brand value to address industry challenges [5]. - The company is well-positioned for long-term growth as industry concentration increases and it continues to innovate in products, channels, and branding [5].