Core Viewpoint - The 12th World Games in Chengdu, China, showcases a blend of international standards and Chinese cultural elements, with Wuliangye as a key sponsor, emphasizing the integration of sports, liquor, and culture [2][6]. Group 1: Event Overview - The Chengdu World Games, held on August 7, is the first of its kind in mainland China and aims to foster international friendship and cultural exchange [2][6]. - Wuliangye is prominently featured as the official supplier and sponsor of the "He Mei Shuang Bao Exhibition," highlighting its commitment to cultural and sporting events [2][3]. Group 2: Cultural Significance - The exhibition showcases the "Double Treasures" of Sichuan, including the giant panda and golden monkey, alongside Wuliangye's traditional brewing techniques, emphasizing ecological harmony and cultural heritage [3][4]. - The exhibition utilizes sustainable materials, reducing carbon emissions by 80% compared to traditional construction methods, and aims to create an ecological cycle by transforming exhibition materials into urban greening installations [4][9]. Group 3: Brand Strategy - Wuliangye's involvement in the World Games and previous events like the Chengdu Universiade reflects its strategy to merge Chinese liquor culture with sports, enhancing brand value and cultural resonance [6][7]. - The company has established international marketing centers and innovative dining experiences to promote Chinese liquor globally, reaching consumers in 62 countries [9]. Group 4: Future Outlook - Wuliangye plans to continue its global outreach through cultural exchange activities and collaborations with international events, aiming to enhance the global presence of Chinese liquor [9].

Core Viewpoint - Wuliangye's "He Mei Global Tour" has expanded its reach to Seychelles, marking a significant step in promoting Chinese Baijiu internationally and enhancing cultural exchange [1][2][3]. Group 1: Event Overview - The "He Mei Global Tour" has successfully reached Seychelles, following its activities in Germany, and represents Wuliangye's first foray into the African market [2][3]. - The event featured thematic displays and brand promotions that highlighted Wuliangye's rich history and unique value as a representative of Sichuan liquor [2]. - Wuliangye showcased its core products, including the eighth generation of Wuliangye and creative cultural products, providing an immersive experience for attendees [2][3]. Group 2: Market Exploration - The entry into Seychelles signifies a new chapter for Sichuan liquor's international expansion, leveraging Seychelles' status as Africa's only high-income economy [3]. - The African region has a high per capita alcohol consumption rate of 15.5 liters among those aged 15 and above, indicating significant growth potential for spirits consumption [3]. - Wuliangye has previously initiated its African market strategy with events in South Africa and Mozambique, establishing a foundation for further growth [3]. Group 3: Cultural Exchange and Globalization - Wuliangye's global narrative emphasizes cultural exchange and value co-creation, using its historical brewing techniques to connect with diverse cultures [4][5]. - The company aims to build bridges for trade cooperation and cultural exchange between Chinese traditions and Seychelles' multicultural environment [3][5]. - Wuliangye's internationalization strategy includes participation in major global events and cultural exchanges, reinforcing its commitment to telling the story of Chinese brands on the world stage [5].