Core Viewpoint - Wuliangye is leveraging its participation in the APEC summit to promote its brand and the "Harmony and Beauty" philosophy, aiming to enhance its global presence and appeal to younger consumers [3][10]. Group 1: APEC Participation - Wuliangye is a platinum sponsor and designated liquor partner for the 2025 APEC Business Leaders Summit, marking its seventh appearance at this international event [3][5]. - The company emphasizes its commitment to sustainability and cultural heritage, showcasing its ancient fermentation techniques and ecological practices [5][10]. Group 2: Cultural Engagement - The "Five Senses Micro-Intoxication" event held in Seoul aimed to engage younger audiences, transforming perceptions of Chinese liquor from traditional to modern and stylish [7][9]. - Wuliangye has initiated the "Harmony Global Tour," reaching 18 countries to promote cultural exchange and adapt to local consumption habits [9][10]. Group 3: Market Strategy - The company is conducting market research in key Korean retail channels, including duty-free shops, to better integrate into the local market [10][12]. - A promotional campaign tied to the APEC summit is running from October 15 to November 14, offering gifts with purchases to enhance brand visibility [12].

Core Viewpoint - Wuliangye's "He Mei Global Tour" has expanded its reach to Seychelles, marking a significant step in promoting Chinese Baijiu internationally and enhancing cultural exchange [1][2][3]. Group 1: Event Overview - The "He Mei Global Tour" has successfully reached Seychelles, following its activities in Germany, and represents Wuliangye's first foray into the African market [2][3]. - The event featured thematic displays and brand promotions that highlighted Wuliangye's rich history and unique value as a representative of Sichuan liquor [2]. - Wuliangye showcased its core products, including the eighth generation of Wuliangye and creative cultural products, providing an immersive experience for attendees [2][3]. Group 2: Market Exploration - The entry into Seychelles signifies a new chapter for Sichuan liquor's international expansion, leveraging Seychelles' status as Africa's only high-income economy [3]. - The African region has a high per capita alcohol consumption rate of 15.5 liters among those aged 15 and above, indicating significant growth potential for spirits consumption [3]. - Wuliangye has previously initiated its African market strategy with events in South Africa and Mozambique, establishing a foundation for further growth [3]. Group 3: Cultural Exchange and Globalization - Wuliangye's global narrative emphasizes cultural exchange and value co-creation, using its historical brewing techniques to connect with diverse cultures [4][5]. - The company aims to build bridges for trade cooperation and cultural exchange between Chinese traditions and Seychelles' multicultural environment [3][5]. - Wuliangye's internationalization strategy includes participation in major global events and cultural exchanges, reinforcing its commitment to telling the story of Chinese brands on the world stage [5].