Core Viewpoint - Wuliangye's "He Mei Global Tour" has expanded its reach to Seychelles, marking a significant step in promoting Chinese Baijiu internationally and enhancing cultural exchange [1][2][3]. Group 1: Event Overview - The "He Mei Global Tour" has successfully reached Seychelles, following its activities in Germany, and represents Wuliangye's first foray into the African market [2][3]. - The event featured thematic displays and brand promotions that highlighted Wuliangye's rich history and unique value as a representative of Sichuan liquor [2]. - Wuliangye showcased its core products, including the eighth generation of Wuliangye and creative cultural products, providing an immersive experience for attendees [2][3]. Group 2: Market Exploration - The entry into Seychelles signifies a new chapter for Sichuan liquor's international expansion, leveraging Seychelles' status as Africa's only high-income economy [3]. - The African region has a high per capita alcohol consumption rate of 15.5 liters among those aged 15 and above, indicating significant growth potential for spirits consumption [3]. - Wuliangye has previously initiated its African market strategy with events in South Africa and Mozambique, establishing a foundation for further growth [3]. Group 3: Cultural Exchange and Globalization - Wuliangye's global narrative emphasizes cultural exchange and value co-creation, using its historical brewing techniques to connect with diverse cultures [4][5]. - The company aims to build bridges for trade cooperation and cultural exchange between Chinese traditions and Seychelles' multicultural environment [3][5]. - Wuliangye's internationalization strategy includes participation in major global events and cultural exchanges, reinforcing its commitment to telling the story of Chinese brands on the world stage [5].