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Core Insights - The Ministry of Commerce held an event in Caoxian, Shandong Province, to promote high-quality development of rural e-commerce by 2025, announcing a list of exemplary rural e-commerce leaders [1] - Liang Fanxiang, known as "Liang Bangzhang," a 90s veteran turned live-streaming influencer, was recognized as the only representative from his region, marking a national honor for the local e-commerce sector [1][3] Group 1 - Liang's journey in e-commerce began in 2020 after returning home from military service, motivated by the need to help local farmers sell their quality agricultural products [3] - Over five years, Liang transformed from a novice with only two sales in his first live stream to a successful influencer with over 100,000 followers, achieving annual sales exceeding 5 million yuan for local products [3] - Liang's philosophy of "teaching fishing rather than giving fish" led him to provide free training in video editing, copywriting, and live-streaming techniques to local villagers, resulting in significant success stories like that of a farmer who gained over a million followers [3] Group 2 - Liang's business model has evolved from simple live-streaming to a comprehensive industry chain, establishing a 400-acre ecological farm with facilities for live streaming, warehousing, and educational programs [3] - The initiative aims to create job opportunities for veterans and students, enhancing the local economy and community engagement [3][4] - Following his recognition, Liang plans to offer free live-streaming venues and train 300-500 students, contributing to the wealth of local villagers [4] - The region aims to further develop rural e-commerce by improving logistics and nurturing local industry leaders, positioning e-commerce as a key driver for rural revitalization [4]

Group 1 - The article highlights the unique cultural and economic development of Banjiao Village in Tianjin, which has a 600-year history of pottery making, attracting tourists and enhancing local income through cultural tourism [1] - The village's "Taoquyuan" intangible cultural heritage workshop has seen over 20,000 visitors recently, allowing them to experience pottery making firsthand [1] - The local food market, established in a repurposed boiler factory, promotes local products and has become a vibrant attraction, contributing to the villagers' income [1] Group 2 - The integration of cultural tourism and agriculture is emphasized, with Daqingdian Village in Dongjicuo Town successfully utilizing 30 acres of idle land for ecological chicken farming, generating significant income for local residents [2] - The village's chicken farming initiative has created a model that supports local farmers and enhances community income, with an average annual income increase of around 20,000 yuan per household [2] - Daqingdian Village plans to expand its chicken farming operations and develop a family-friendly "Little Chicken Run" attraction, combining agriculture with leisure and education [2]