亚朵是其中的异类，选择把钱花在不那么 "硬" 的体验上。它的装修成本与主要对手相近，但日常运营投入 更高。 钱去了免费的洗衣房、小程序里根据会员等级提供几十种免费送到房间的便利——睡前牛奶、香薰、瑜伽 砖。连亚朵酒店里的竹居（图书馆）都得花不少钱，有一个六七人的专门团队每季度选书，一年下来要买 近 50 万册，送往 2000 多个亚朵酒店。 单看每一样，ROI 都是负的。但组合在一起，就成了亚朵和同行不同的体验， 它的平均可出租客房收入 （RevPAR）比主要对手高出 40%。 整个酒店行业在下滑，但亚朵从营收和利润都在增长。 亚朵集团创始人耶律胤说，酒店行业本质是 "复制型竞争"，一个产品点子、一个设计风格，真正的领先期 可能只有几个月。单靠产品和装修，永远守不住。文化和组织，才是最难被复制的。 亚朵集团创始人 耶律胤 亚朵不只是酒店，卖枕头不是副业。 文 丨 宋玮 经济环境巨变后，各行各业都在压缩每一分成本，把钱留在刀刃上。体验不再丰富，赢家通常是低价之 王。 耶律胤是个文艺青年，他喜欢寒山，亚朵每个房间都有一本斯奈德写的《砌石与寒山诗》。书的封面是绿 色的——让人感到安静、有生机。这本原本年销量仅千册的 ...

Core Viewpoint - The article discusses the evolving landscape of e-commerce during the Double 11 shopping festival, highlighting the challenges faced by industry players and the potential role of Feishu in transforming operational efficiency through digital tools and AI integration [5][9][20]. Group 1: E-commerce Challenges - The e-commerce industry is experiencing a "midlife crisis," characterized by a decline in excitement and increased operational complexity, with the number of products in live streams ballooning to over 400, nearly double that of previous events [5][7]. - Despite the abundance of data, e-commerce companies struggle with high management costs and low decision-making efficiency, leading to a disconnect between data production and utilization [7][9]. - The rise of live commerce has compressed decision-making cycles, necessitating rapid adjustments to marketing strategies, which are hindered by fragmented data across multiple platforms [8][9]. Group 2: Feishu's Role - Feishu has entered the Double 11 preparations, positioning itself as a solution to the operational inefficiencies plaguing the e-commerce sector by offering integrated data management tools [5][11]. - The platform enables businesses to consolidate data from various sources, allowing for real-time analysis and decision-making, thus enhancing operational agility [9][11][20]. - Feishu's multi-dimensional spreadsheets serve as a "dashboard" for e-commerce teams, streamlining processes and reducing the need for manual data handling [9][11][22]. Group 3: AI Integration - The integration of AI tools within Feishu's platform allows for automation of repetitive tasks, significantly improving efficiency and freeing up human resources for more value-adding activities [15][20]. - Companies like Ato Star and Oupai Home have successfully implemented Feishu's solutions, resulting in substantial reductions in operational delays and improved management of live streaming events [22][23]. - The shift towards AI-driven processes is seen as a necessary evolution for the e-commerce industry, enabling teams to focus on creative and strategic tasks rather than mundane operational duties [20][29]. Group 4: Future of E-commerce - The article suggests that the future of e-commerce lies in embracing digital tools that enhance agility and responsiveness, moving away from traditional centralized systems [27][28]. - Feishu's approach exemplifies a "decentralized" model that empowers frontline employees to make decisions quickly, fostering a more dynamic organizational structure [27][29]. - The ongoing transformation in the e-commerce sector highlights the importance of continuous optimization and the need for businesses to adapt to rapidly changing market conditions [28][29].