Core Viewpoint - Zhihu demonstrates its profitability during business adjustments, reporting a revenue of 717 million yuan and a non-GAAP net profit of 91.3 million yuan for Q2 2025, achieving non-GAAP profitability for three consecutive quarters [2][3]. Revenue Performance - Zhihu's Q2 2025 revenue decreased by 23.23% year-on-year from 934 million yuan to 717 million yuan, with Q1 2025 revenue at 730 million yuan [3]. - The paid reading business remains the largest revenue contributor, generating 402 million yuan in Q2 2025, accounting for 56.1% of total revenue, down from 433 million yuan in the same period last year [3]. - The average monthly subscription members decreased to 13.2 million in Q2 2025 from 14.7 million in the same period last year [3]. Business Strategy and Adjustments - The company is focusing on improving member retention and increasing ARPU (Average Revenue Per User) through various initiatives, including optimizing new member structures and expanding content offerings [3]. - Marketing service revenue fell to 223 million yuan in Q2 2025 from 344 million yuan year-on-year, attributed to a strategic focus on improving profit margins [4]. - The vocational education segment generated 62.1 million yuan, down from 62 million yuan year-on-year, due to strategic optimization [4]. Profitability and Cost Management - Despite revenue declines, Zhihu achieved a net profit of 72.5 million yuan in Q2 2025, compared to a net loss of 80.6 million yuan in the same period last year [4]. - The adjusted net profit (non-GAAP) was 91.3 million yuan, a significant improvement from an adjusted net loss of 44.6 million yuan in Q2 2024 [4]. AI Integration and Community Development - The company is fully embracing AI technology, with the launch of the new AI search product "Zhihu Direct Answer" aimed at enhancing user experience and content quality [5][6]. - The integration of AI with community content is seen as a key strategy, with ongoing upgrades to improve the search and answer quality [6]. - The CEO emphasized the importance of high-quality content as a trust currency in the AI era, indicating a shift towards more reliable and professional content [5][6]. Future Outlook - The company aims to optimize its client structure and upgrade its commercial products to achieve positive year-on-year growth in marketing services [4]. - Continuous iterations and upgrades of the AI search capabilities are planned, with a focus on enhancing user experience in Q4 2025 [6].

Core Insights - Zhihu reported a revenue of 717 million yuan for Q2 2025, with an adjusted net profit of 91.3 million yuan, marking three consecutive quarters of Non-GAAP profitability [1] - The paid reading business generated 402 million yuan in revenue, accounting for 56.1% of total revenue [1] - Marketing services and vocational education contributed 223 million yuan and 62.1 million yuan, representing 31.1% and 8.7% of total revenue, respectively [1] - As of the end of Q2, Zhihu had a total of 4.82 billion yuan in cash and cash equivalents, time deposits, restricted funds, and short-term investments [1]

Core Insights - Zhihu reported a revenue of 717 million yuan for Q2 2025, representing a year-on-year decrease of 23% while achieving an adjusted net profit of 91.3 million yuan, marking a turnaround to profitability for three consecutive quarters [1] Revenue Breakdown - The paid reading business contributed 402 million yuan in revenue, accounting for 56.1% of total revenue [1] - Marketing services and vocational education generated revenues of 223 million yuan and 62.1 million yuan, representing 31.1% and 8.7% of total revenue respectively [1] User Engagement - The average monthly subscription membership reached 13.2 million in Q2, with 16 million users participating in discussions on technology and AI topics [1] Management Commentary - Zhihu's founder and CEO, Zhou Yuan, emphasized the integration of artificial intelligence into the product experience, enhancing value for users and creators [1] - The company aims to leverage high-quality content, reliable creators, and AI capabilities to strengthen its competitive advantage and long-term growth potential [1]

Core Insights - Zhihu's Q2 2025 financial report shows a revenue of 717 million yuan, a year-on-year decrease of 23%, but an adjusted net profit of 91.3 million yuan, indicating a turnaround from losses [1] Revenue Breakdown - The paid reading business contributed 402 million yuan in revenue, accounting for 56.1% of total revenue [1] - Marketing services and vocational education contributed 223 million yuan and 62.1 million yuan in revenue, representing 31.1% and 8.7% of total revenue respectively [1] User Engagement - The average monthly subscription membership reached 13.2 million in Q2 [1] - There were 16 million participants in discussions related to technology and AI, with 3.65 million deep creators on related topics [1] - The platform had 150,000 ecosystem linkers from research institutions, enterprises, and media, with over 50 million active users engaging with technology and AI content each month [1] Financial Position - As of the end of Q2, Zhihu's total cash and cash equivalents, including time deposits, restricted funds, and short-term investments, amounted to 4.82 billion yuan [1]

Core Insights - Zhihu reported a revenue of 717 million yuan for Q2 2025, with paid reading contributing 402 million yuan, accounting for 56.1% of total revenue [1] - The company has achieved adjusted net profit of 91.3 million yuan for the second consecutive quarter, maintaining a trend of profitability since Q4 2024 [1][2] - As of the end of Q2, Zhihu's cash and cash equivalents, along with short-term investments, totaled 4.82 billion yuan [1] Revenue Breakdown - Paid reading business generated 402 million yuan, representing 56.1% of total revenue [1] - Marketing services contributed 223 million yuan, accounting for 31.1% [1] - Vocational education business brought in 6.21 million yuan, making up 8.7% [1] User Engagement and Community Development - Monthly active users remained stable, while daily active user engagement time and core user retention rates showed significant improvement [1][2] - The average number of subscription members reached 13.2 million in Q2 [1] Strategic Focus and Future Outlook - The CEO emphasized the effectiveness of refined operational strategies and the integration of AI technology, which has enhanced efficiency [2] - The company aims to leverage high-quality content, trusted creators, and AI capabilities to strengthen its competitive advantage in the long term [2]

Core Insights - Zhihu reported a total revenue of 730 million yuan for Q1 2025, with an adjusted net profit of 6.94 million yuan, marking a strong start to the year [1][2] - The paid reading business remains the largest revenue source, contributing 418 million yuan, accounting for 57.3% of total revenue [1] - The company experienced a significant increase in user engagement, with daily active users spending nearly 38 minutes on the platform, a 17.6% increase year-over-year [1] Revenue Breakdown - Paid reading business: 418 million yuan (57.3% of total revenue) [1] - Marketing services: 197 million yuan (27% of total revenue) [1] - Vocational education: 94.53 million yuan (13% of total revenue) [1] User Engagement Metrics - Daily active users' usage time increased to nearly 38 minutes, up 17.6% from the previous year [1] - Monthly active user base remained stable, with a monthly average of 14.2 million paid members showing an upward trend [1] AI Integration and Content Creation - Zhihu has become a significant content source for AI applications, with a citation rate of 29.9% for its professional content [1] - The activity of high-level creators related to AI increased, with AI-related professional content production growing by 46% year-over-year [1] - The introduction of AI-focused creators and companies, such as DeepSeek and others, indicates a growing trend in the platform's content ecosystem [1] Product Development - Zhihu Zhi Da, an AI search product launched in June 2024, has over 10 million monthly active users, with a growth of over 37% from the beginning of Q1 [2] - The product has been updated to support direct sourcing of search results from original creators on Zhihu [2] Leadership Commentary - The CEO highlighted the company's first-ever non-GAAP net profit in Q1 since its IPO, reflecting sustained profitability and community engagement [2]