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非遗活化为产业IP:山西代州黄酒的文化变现方程式
Zhong Guo Xin Wen Wang· 2025-09-17 13:44
Core Viewpoint - The article discusses the revitalization of traditional culture into an industrial IP through the development of the Daizhou Huangjiu industry in Shanxi Province, highlighting its historical significance and future growth potential [1][3]. Industry Development - The Daizhou Huangjiu industry aims to establish itself as a "world-class specialty wine region" and "hometown of Huangjiu" in China, leveraging the opportunities presented by the construction of specialized towns in Shanxi Province [2][6]. - In 2022, Daizhou Huangjiu was recognized as one of the first ten provincial key specialized towns in Shanxi, prompting the county to implement various supportive policies to encourage enterprise growth and market expansion [6][7]. Historical Significance - Daizhou Huangjiu has a rich history, originating from the Yangshao culture, flourishing during the Han and Tang dynasties, and becoming renowned in the Song and Yuan dynasties, earning the title of a typical representative of northern Huangjiu [3][6]. - The "Daizhou Huangjiu Production Technique" was included in Shanxi's intangible cultural heritage list in 2011, and a geographical indication trademark was registered in 2024, showcasing its cultural and regional significance [3][6]. Economic Growth - The number of market entities in the Daizhou Huangjiu specialized town doubled from 102 to 208, while the number of Huangjiu production enterprises increased from 27 to 68, reflecting a growth of over 150% [7]. - Total production capacity surged from 18,000 tons to 130,000 tons, a 620% increase, and annual output value rose from 120 million yuan to 551 million yuan, marking a 360% growth [7]. Innovation and Collaboration - The county promotes a "company + cooperative + farmer" model for raw material base construction, encouraging farmers to cultivate 10,000 acres of millet [9]. - Collaborative agreements have been established with various regions, including a strategic partnership with the Fenyang production area and a cooperation agreement with Shaoxing City, enhancing regional synergy and development [10]. Future Goals - The county aims to achieve a comprehensive output value of over 1 billion yuan by 2025 and exceed 2 billion yuan by 2027, establishing itself as a leading Huangjiu brand and a distinctive industrial town [10].
体育赋能小城蝶变 山西代县探索县域体育经济新路径
Zhong Guo Xin Wen Wang· 2025-07-10 07:36
Core Insights - The article highlights the transformation of Dai County in Shanxi through sports, emphasizing the economic benefits and community engagement derived from hosting various sports events [1][3][5]. Group 1: Sports Events and Participation - Dai County has hosted 18 national and 5 provincial sports events, with a total of 761 events and 15,000 participants, showcasing a vibrant sports culture [1]. - The county has achieved 100% coverage of public sports facilities in towns and villages, with a per capita sports area of 3.12 square meters by the end of 2024 [3]. Group 2: Economic Impact - The frequent hosting of sports events has stimulated the local economy, particularly in hospitality and dining, with hotels experiencing high occupancy rates during events [5]. - The county's hotels and restaurants rely on tourism during peak seasons and sports events during off-peak times, indicating a dual economic strategy [5]. Group 3: Integration of Sports with Other Industries - Dai County is exploring the "Sports+" model, integrating sports with tourism and local industries, such as promoting local yellow wine through sports events [8]. - The county offers free access to scenic spots for participants and discounts for their families, converting sports event traffic into tourism revenue [8].