眼下，冰雪游热度不断攀升，冰雪经济活力持续释放。放眼各地，在业态升级、产业融合与政策赋能的驱动下，冰雪经济正成为提振消费、推动 区域高质量发展的重要引擎。 ■冰雪游热度不断攀升 冰雪经济活力持续释放 河北省围场满族蒙古族自治县庙子沟村平均海拔约1500米，冬季雪期长达120天，得天独厚的"冷资源"为冰雪游发展提供了优越条件。 ■打造"冰雪+"消费新场景 激发消费活力 《中国冰雪产业发展研究报告（2025）》显示，2025年中国冰雪产业规模将突破万亿元。各地通过业态升级、产业融合等，打造"冰雪+"消费新场 景，持续激发消费活力。 2025至2026雪季，崇礼各滑雪场还将举办、承办大量赛事活动。这个雪季，国际雪联自由式滑雪和单板滑雪大跳台世界杯等国际级与国家级高水 平雪上赛事在崇礼举办，让广大雪友近距离感受竞技体育的魅力。 验。 今年冰雪季，黑龙江省铁力市依托得天独厚的冰雪资源，推出了"冰雪+温泉""冰雪+运动"等系列特色旅游产品，力求给游客们带来更好的冰雪体 新雪季，河北崇礼各大滑雪场在设施升级、赛事引进与服务优化方面全面发力，推动冰雪经济持续升温，为雪友打造更专业、更富趣味的滑雪度 假目的地。 今年，湖北神农 ...

河北省目前已经形成张家口、沧州、廊坊、定州4个冰雪产业聚集区。宣化冰雪产业园、张家口高新区冰雪运动装备产业园已成为冰雪装备 研发、制造、销售、服务的全产业链条园区。 火热的冰雪运动带动了对冰雪场地和冰雪装备的需求。 近年来，随着冰雪装备自主研发能力不断提升，在河北，一些企业加大技术攻关力度，在滑雪板、造雪机、仿真冰板等装备领域实现突破。 《中国冰雪产业发展研究报告（2025）》指出，2025年我国冰雪产业规模将突破万亿元。工业和信息化部数据显示，我国已经形成15个大类 冰雪装备器材产品体系，相关企业数量从2015年的约300家增长至2023年900家左右，销售收入也从2015年不到50亿元增长到2023年220亿元左 右。 记者：张玮华、付旭遥 新华社音视频部制作 【纠错】 【责任编辑:施歌】 如今，大众参与冰雪运动的热情，催生了一条日趋完善的冰雪产业链，为产业发展提供了许多潜在空间。冰天雪地，正在变成金山银山。 ...

党的二十届四中全会提出，要"构建以先进制造业为骨干的现代化产业体系"。"十四五"期间，随着"3亿人上冰雪"的愿景成为现实，冰雪运动在我国"南展西 扩东进"，从小众走向大众。 然而，火热的市场背后，是长期由国外品牌主导的冰雪装备产业，面对技术壁垒、产业链分散和品牌影响力不足等多重挑战，中国冰雪装备产业如何把握机 遇、破冰突围？记者深入河南、河北等地的企业和园区，寻找答案。一起来看记者的一线见闻。 走进河南巩义的一家造雪设备生产园区，一款刚刚组装下线的室内飘雪机正喷涌出纷扬的雪花。 河南某造雪装备生产企业负责人 吴枫林：南方地区很多都在零上的温度，传统的造雪机只有在零下才能造雪，这个飘雪机，在零上30℃以下都可以飘雪 花，每天基本上能造12立方米的雪。 我国冰雪产业起步较晚，这家企业2013年进入造雪产业时，各大滑雪场的造雪设备都是以进口为主。如何突围？企业开始了长达10余年的技术攻坚。 吴枫林：那个时候大家还是对进口品牌比较信赖，当时确实很不甘心。基于我们机械产品的技术经验，我们就想把它给研发出来，并且把它做得更好。通过 不断调整，再测试再调整，这么多年下来，这个产品终于算是稳定下来了。 一方面企业在努力，另一 ...

Core Insights - Zhangjiakou's Chongli district is leveraging its unique skiing resources and Winter Olympic legacy to boost its ice and snow equipment manufacturing industry [1][7] Industry Overview - The new snow season has seen over 80,000 visitors since its opening, indicating a rising popularity of winter sports in the region [7] - Chongli boasts nine large ski resorts and 219 ski trails, catering to both beginners and experienced skiers [5] Equipment Manufacturing - Zhangjiakou has attracted 29 ice and snow equipment companies, creating a comprehensive local production chain for winter sports gear [16] - A young brand that relocated to Zhangjiakou in 2020 has rapidly developed over 200 products and holds multiple patents, capitalizing on the favorable business environment and proximity to a large skiing market [14] Economic Development - The local government is focused on enhancing the entire ice and snow equipment product system, which includes small and medium enterprise incubators and testing services [17] - The strategy aims to achieve high-quality development of the ice and snow industry by promoting collaboration across the supply chain [17]

Core Viewpoint - The ice and snow economy is transitioning from a seasonal focus to a year-round model, leveraging cold resources to create continuous economic activity throughout the year [2][13]. Group 1: Seasonal Transition and Activities - Various regions are transforming ski resorts into year-round destinations, with activities such as mountain karting and water parks being introduced to attract visitors during the warmer months [3][4]. - The Xinjiang Silk Road International Resort is preparing for a new activity season with over 30 recreational options, aiming to provide a comprehensive leisure experience [3]. - The Harbin Yabuli Ski Resort is expanding its offerings to include diverse summer tourism products, enhancing visitor choices [4]. Group 2: Infrastructure and Service Upgrades - Upgrading infrastructure and improving service quality are crucial for the successful transition of ski resorts to year-round operations [5]. - The indoor skiing facilities in southern China are thriving, with increasing visitor numbers contributing to a robust year-round ice and snow economy [6][5]. Group 3: Equipment Manufacturing Growth - The demand for ice and snow equipment is rising, with companies like Jilin Chemical Group ramping up production of carbon fiber ski boards to meet market needs [7][8]. - The establishment of ice and snow equipment manufacturing parks is underway in various regions, including Heilongjiang and Guangdong, to support the growing industry [9][8]. Group 4: Diverse Economic Models - The integration of "ice and snow +" strategies is fostering a multi-faceted economic model, with events and activities designed to attract visitors year-round [10][11]. - The development of cultural and creative products related to ice and snow is gaining traction, enhancing the economic potential of the industry [12][11]. Group 5: Market Potential and Future Outlook - The ice and snow tourism sector is projected to see significant growth, with an expected 520 million participants and over 630 billion yuan in revenue during the 2024-2025 season [10][13]. - The shift from simple consumption to immersive experiences in the ice and snow economy is indicative of evolving consumer preferences and market dynamics [13].