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摩洛哥电子商务蓬勃发展
Shang Wu Bu Wang Zhan· 2025-11-04 11:19
摩洛哥360网站11月3日报道,根据摩洛哥国家电信监管局(ANRT)与数字转型部等机构联合发布的 《2024-2025年全国信息通信技术调查》,2024年24.9%的摩洛哥人进行了网上购物,较2019年的15.1% 显著提升。五年间新增网购者370万,增幅达65%。 这一增长得益于智能手机普及、网络条件改善及民众对数字平台信任度的提升。摩工贸部数据显示, 2023年摩电子商务总交易额达22亿美元,过去五年年均增长率超过30%。据全球统计和市场数据门户网 站Statista预测,摩洛哥电子商务市场预计在2024年至2029年间将以每年10.5%的速度增长,用户数量将 从740万增至990万,渗透率提升至25.4%。 购买频率方面,2024年,超过四分之三(76.3%)的摩洛哥网购者每年下单2至5次,2019年这一比例为 51.5%。"偶尔买家"(仅购买一次)的比例大幅下降,从34%降至 8.1%,而"重度买家"(超过10次订 单)的比例则有所上升,从2.5%升至7.2%。 年轻的都市人群是主要推动力,他们大量使用移动设备,依赖商业社交网络,并密切关注市场上的优惠 信息。 消费产品方面,最畅销的产品是日常用品和休 ...
美国通胀现升温迹象,消费者开始感到关税影响
Shang Wu Bu Wang Zhan· 2025-08-13 17:55
Core Insights - Retailers are gradually raising prices on various goods to cope with higher import tariffs, leading to a slight increase in core inflation for U.S. consumers in July [1] - The median forecast from economists surveyed by Bloomberg indicates that the U.S. Core Consumer Price Index (Core CPI) rose by 0.3% in July, up from a 0.2% increase in June, marking the largest increase this year [1] - Despite the rise in Core CPI, lower gasoline prices are expected to keep the overall Consumer Price Index (CPI) increase in July below 0.2% [1] Industry Impact - The imposition of higher tariffs by the U.S. on trade partners is beginning to affect consumer prices in categories such as home goods and leisure products [1] - Although indicators measuring core service inflation remain moderate, economists generally expect the impact of increased tariffs to continue to manifest gradually [1] Economic Context - The Federal Reserve has maintained interest rates steady this year, while signs of a cooling labor market have emerged, creating a dilemma for the Fed, which is tasked with both stabilizing prices and achieving full employment [1] - As concerns about the sustainability of the job market grow, many companies are seeking ways to minimize the transfer of tariff costs to consumers [1]