齐鲁晚报·齐鲁壹点 张雪 财报数据显示，众泰汽车2024年仅售出14辆库存车，生产新车数量为零，营业收入同比下滑23.96%至5.58亿 元，净利润亏损10亿元。截至2025年一季度，公司总资产35.05亿元，总负债33.68亿元，资产负债率高达 96.1%。更令人瞠目的是，在连续六年累计亏损253亿元的背景下，2024年董监高薪酬总额却逆势增长61%， 董事长胡泽宇年薪逼近200万元。 "众泰汽车的问题是战略短视与治理混乱的叠加。"某汽车行业分析师表示，"重整后公司未能建立有效的研发 体系，产品仍停留在国五排放标准，而竞争对手已全面转向新能源。高管高薪与业绩亏损的强烈反差，进一 步加剧了市场对其'掏空资产'的质疑。" 售后无门，维权艰难 2025年5月，浙江证监局一纸警示函将众泰汽车推上风口浪尖。这家曾以"山寨豪车"闻名、年销30万辆的昔日 明星车企，因连续四年财务信息披露不准确，被认定违反《上市公司信息披露管理办法》，公司董事长胡泽 宇、财务总监朱谷等7名高管被采取监管措施。这场监管风暴背后，是众泰汽车深陷经营泥潭、负债率飙升至 96%、高管薪酬逆势增长61%的残酷现实，更将数万名车主的售后保障置于风雨飘 ...

Core Viewpoint - The financial report of Zotye Auto for 2024 reveals a dramatic decline in performance, with zero vehicle production, only 14 units sold, and a net loss of 1 billion yuan, highlighting the company's significant struggles in the automotive market [2][4][12]. Financial Performance - Zotye Auto reported a total sales revenue of 558 million yuan in 2024, a year-on-year decrease of 23.96% [2]. - The net loss attributable to shareholders was 1 billion yuan, an increase in loss of 6.82% compared to the previous year [2]. - Over the past three years, Zotye Auto has accumulated losses nearing 3 billion yuan [2]. Production and Sales Data - In 2024, Zotye produced zero new vehicles, a 100% decrease from 1,108 units in 2023 [3]. - The sales volume of vehicles plummeted by 98.74%, from 1,112 units in 2023 to just 14 units in 2024 [3]. - The inventory of vehicles decreased slightly by 4% to 336 units [3]. Historical Context - Zotye Auto was founded in 2003 and initially gained popularity through a strategy of imitation and low pricing, achieving significant sales in the SUV market during its peak years [4][6]. - The company faced a turning point in 2018 due to quality issues, leading to a drastic drop in sales and a net loss of 11.1 billion yuan in 2019 [6][7]. Market Position and Competition - The rise of domestic new energy vehicles has intensified competition, leaving Zotye's older models, such as the T300, struggling to gain traction in the market [9][11]. - Zotye's attempts to re-enter the market with new models have been met with limited success, as evidenced by the T300's sales of only 111 units in 2023 and further decline to 14 units in 2024 [8][9]. Management and Strategic Challenges - The company has seen significant changes in its management team, with multiple high-level executives resigning without reversing the company's downward trend [11]. - Research and development investment has drastically decreased, with only 5.7 million yuan allocated in 2024, down 86.97% from the previous year [11]. Conclusion - Zotye Auto's journey from a once-prominent player in the automotive industry to its current state of financial distress serves as a cautionary tale for companies lacking core technology and user-centric strategies in a rapidly evolving market [12][14].