Core Insights - The event "Quality Life・Zijin Selection - Dongcheng State-owned Enterprises Quality Consumption" aims to promote the national strategy of expanding domestic demand and upgrading consumption, showcasing the capabilities of state-owned enterprises in enhancing public welfare and driving regional economic growth [1] Group 1: Event Overview - The event was held on October 26 at the Bell and Drum Tower Cultural Square, organized by multiple local government bodies and Beijing Dongcheng Cultural Tourism Group [1] - It featured an innovative model combining brand display, immersive experiences, and consumer benefits, highlighting the strength of state-owned brands and the innovation of time-honored brands [1] Group 2: Consumer Engagement - The event targeted diverse consumer needs with 17 premium exhibition booths, covering traditional brands, fashionable lifestyle products, and cultural tourism [2] - The venue is part of the "Walking Andingmen" project, which aims to create a unique district that integrates cultural experiences, commercial consumption, and leisure tourism [2] Group 3: Exhibition Highlights - The event showcased a blend of traditional craftsmanship and modern aesthetics, with products from various time-honored brands appealing to different consumer demographics [3] - The fashion lifestyle section featured products that resonate with younger consumers, expanding the audience for state-owned brands [3] - The cultural tourism and specialty products section emphasized regional collaboration, introducing high-quality resources from partner regions [3] Group 4: Future Prospects - This event serves as a pilot for the "Walking Andingmen" project, demonstrating the feasibility of integrating culture, commerce, and tourism [4] - Future initiatives will focus on deepening the project and creating engaging experiences for citizens, enhancing the vitality of cultural and commercial integration in the region [4] - State-owned enterprises in Dongcheng will continue to innovate and develop impactful consumer IP activities, aligning with urban culture and public needs to drive high-quality economic development [4]

Core Viewpoint - The event "Quality Life · Zijin Selection - East City State-owned Enterprises Quality Consumption" aims to showcase the strength of state-owned brands and the innovation of time-honored brands, injecting strong state-owned capital momentum into the capital's consumption market [1][3]. Group 1: Event Overview - The event is co-hosted by multiple governmental bodies and aims to meet the diverse consumption needs of citizens by establishing 17 boutique exhibition booths in the cultural square of Bell and Drum Towers [3]. - The venue is part of the "Walking Andingmen" cultural and commercial tourism integration project, which focuses on activating regional value and creating a unique street area that combines cultural experiences, commercial consumption, and leisure tourism [3][5]. Group 2: Highlights of Exhibits - The event features a high-traffic area for time-honored brands, showcasing traditional craftsmanship alongside modern aesthetics, such as the non-heritage cloisonné from Beijing Enamel Factory and various innovative products [5]. - The exhibition includes a range of products that cater to refined living, such as hair care products from Sihua and special photography packages from Dabeizhao Photography Studio, which align with consumer preferences [5]. - The cultural and tourism product exhibition area emphasizes regional collaboration, featuring cultural derivatives from Huangwa Caishen Temple and highland specialty agricultural products from partner regions, enhancing the cultural and economic synergy [5]. Group 3: Future Plans - The Andingmen Street Office plans to continue developing the "Walking Andingmen" project to create engaging life scenes for citizens, enhancing the integration of culture, commerce, and tourism in the region [5]. - The East City State-owned Assets and Enterprises aim to deepen reform and innovation, creating more nationally influential consumer IP activities that align state-owned brands with urban culture and public needs, leading to consumption upgrades and high-quality economic development [5].