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前4月东海穿戴甲销售同比增长91%
Xin Hua Ri Bao· 2025-05-21 06:35
Group 1 - Donghai County is the largest handmade nail production base in China, with sales reaching approximately 5 billion yuan from January to April, representing a 91% year-on-year growth, with 40% of sales coming from exports [1] - The company Jiangsu Jingyi Supply Chain Management Co., Ltd. has over 100 live streamers, particularly in demand for small language streamers such as Spanish and Portuguese, indicating a shift towards emerging markets [1] - The company has initiated live streaming in the Japanese market, achieving over 6,000 USD in sales in the first month, which is 2 to 3 times higher than the average performance of new streamers in the US market [1] Group 2 - Donghai sells approximately 80 million pairs of nails annually to 35 countries and regions, supported by local policies aimed at talent development and industry growth [2] - The region has conducted over 100 training sessions, producing more than 6,000 talents for the industry, and is set to hold e-commerce live streaming training to enhance skills [2] - The company emphasizes the importance of product differentiation, with themed nails selling for up to 50 USD and custom designs exceeding 1,000 USD, which helps mitigate the impact of previous tariff wars [2]