Core Insights - The second-hand car market is increasingly appealing to young consumers, particularly those entering the workforce, with attractive pricing and a focus on vehicle condition and cost [1][2] Group 1: Young Consumer Demographics - The primary demographic for second-hand car purchases consists of first-time male buyers, making up approximately 94% of the market, while repeat buyers account for only 6% [1] - Male consumers represent about 63% of the young user base in the second-hand car market [1] Group 2: Purchase Motivations and Preferences - About 80% of young users purchase second-hand cars primarily for daily commuting needs, with 61% citing cost reduction and economic pressure as their main motivation [2] - Vehicle reliability is prioritized by 69% of young consumers, followed closely by price advantages at 63%, indicating a focus on long-term ownership costs and user experience [2] Group 3: Information and Purchase Channels - Young consumers heavily rely on digital channels for information, with 72% using automotive apps and 64% utilizing short videos and live streaming platforms to assess vehicle conditions [2] - The preference for second-hand car trading platforms is evident, with 37% of young users choosing this route due to diverse vehicle options, digital convenience, and assurance of vehicle condition and transaction safety [3] Group 4: Market Trends and Future Outlook - Traditional fuel vehicles hold nearly 60% of the second-hand car market share, while electric vehicles account for 28%, indicating a growing acceptance of electric mobility among young consumers [3] - The report anticipates that the second-hand electric vehicle market will expand due to factors such as increasing ownership, policy incentives, advancements in battery technology, and improved charging infrastructure [3]