以下文章来源于风味星球 ，作者梅姗姗 风味星球 . 系列纪录片《风味人间》《风味原产地》主创团队 —— 万般生活皆有风味，与更多人一起，吃出世界的辽阔 后知后觉的爸妈，却能反应最迅速地跟上时代，悠闲自在地拥抱美味的低GI。 文 ｜ 梅姗姗 编辑 ｜ 斯小乐 来源｜ 风味星球（ID：fengweixingqiu） 封面来源 ｜ unsplash 视频那头，我妈正在给我展示她的低GI（慢升糖）食品： " 这是我买的低 GI 的沙琪玛，无糖山药沙琪玛；这个是低 GI 的面包，我每次吃半个，前两天偷偷背着你爸，还往里面夹了个炸 鸡翅，喔唷，好吃极了！还有这个，是低 GI 的面条 … … " 老妈买的各种低GI食品 "… … 你王阿姨女儿推荐的，他们加在某马买了低 GI 面条，吃完后测的血糖，基本没有太大波动。我吃完后发现，血糖真没怎 么升，就买了这些其他的。沙琪玛是给你爸吃的，你爸难得觉得好吃 … … " " 不要瞎信这些噱头。 " 我忍不住打断老妈。 " 现在商家，骗的就是你们这群有闲有钱，拿退休金的老年人。到头来说不准血糖 没控制好，吃出毛病来，医保都不够报销的。 " 其实听到某马两个字我就开始警惕了。现在商家可 ...

Core Viewpoint - The article discusses the rising trend of low glycemic index (GI) foods in the market, particularly targeting older consumers, and raises concerns about the authenticity and marketing strategies behind these products [1][5][12]. Group 1: Market Trends - Low GI food labels have become ubiquitous in supermarkets, appearing on various products from noodles to snacks, indicating a significant shift in consumer awareness and demand for healthier options [6][10]. - The concept of low GI foods is being promoted as part of a national health initiative, with the government encouraging the consumption of low sugar or no sugar products to combat diabetes [12][14]. Group 2: Consumer Behavior - Older consumers, particularly retirees, are increasingly investing in low GI foods, despite the higher prices associated with these products, reflecting a shift in their spending priorities towards health [26]. - There is a growing "health anxiety" among consumers, leading them to seek out products that claim to have health benefits, such as low GI foods, which may not always be substantiated [10][30]. Group 3: Certification and Authenticity - The process for obtaining low GI certification involves rigorous testing to ensure that the blood sugar response to the product is significantly lower than that of glucose, which adds credibility to the label [13][16]. - Different products may carry varying low GI certifications due to the involvement of multiple third-party laboratories, leading to inconsistencies in labeling and consumer confusion [16][17]. Group 4: Pricing Dynamics - The presence of low GI labels can lead to a price increase of up to 40% for similar products, raising questions about the value proposition for consumers [12][11]. - Despite the higher costs, consumers are willing to pay more for products that align with their health goals, indicating a potential market opportunity for companies offering certified low GI foods [26].

近三年间，徐福记的产值稳步增长，产值年均增长达到了8%，2024年更是实现两位数的突破。徐福记 品牌总经理蔡典儒介绍，以消费者为中心，创新致胜，是徐福记品牌的核心策略，当前，徐福记有超过 150人的专业研发队伍，连续12年研发投入年均近2亿元；徐福记着力建设智能工厂，大大提升了企业的 产能。 南方都市报联合招商银行东莞分行，开展"金融活水润莞企，有招有为创未来"深调研专题，本期走进东 莞徐记食品有限公司，探索知名零食品牌"徐福记"畅销数十年背后的秘密。 近三年产值年均增长达8% 连续12年研发投入年均近2亿元 熊博士营养软糖、星厨系列饼干、低GI沙琪玛……今年一季度，徐福记在成都举办新品战略发布会， 系列迎合健康化消费趋势的新品引人注目。徐福记曾依靠新年糖走红海内外，成为消费者家喻户晓 的"年味记忆"，立足东莞三十余年，现如今发展成为"零食王国"，产品款式接近800个，日产能超过 1600吨，服务超200万家终端门店…… 作为家喻户晓的国民经典零食品牌，提起徐福记，最广为人知的便是"新年糖"、绵软松甜的沙琪玛、酥 松绵密的凤梨酥……作为"糖果大王"，徐福记的每一款产品都是舌尖的年味记忆。目前，徐福记主要生 产 ...