随着人民群众对美好生活需要的日益提升，体育消费呈现多样化发展趋势。目前，体育消费已 成为我国居民生活消费的重要组成部分，是扩大内需、促进整体消费的有力抓手，对稳经济、 稳增长具有显著意义。 国家统计局数据显示，今年上半年，我国限额以上单位体育娱乐用品类商品零售额同比增长 22.2%，体育消费成为增长最为迅速的领域之一。从全球经验来看，随着居民可支配收入的提 高与运动健康意识的增强，体育消费的总规模及人均支出将持续处于上升通道。 体育消费具备全民参与的广度与类型丰富的特点，推动市场呈现出需求多元、供给丰富、业态 加速融合等特征。随着市场规模扩大，其深度与韧性也进一步增强。涵盖体育用品、健身休 闲、竞技观赛、体育培训、体育旅游、体育文化等多种形态的体育消费，高度依赖人力资源投 入，也直接创造了大量就业岗位。 从消费形态来看，体育消费主要分为实物型、参与型与观赏型三类。在发展初期，公众以实物 型消费为主，如购买运动服装、鞋帽和器材等。随着居民闲暇时间增多、收入水平提升及健康 意识增强，越来越多人开始为参与体育活动付费，如户外运动、技能培训等。而随着体育赛事 竞技水平、品牌价值及市场化程度的提升，观赏赛事逐渐成为一种 ...

做好"新供给"这篇大文章，深化"体育+"融合发展，打造高质量赛事IP， 营造吃、住、行、游、购、娱 一体化消费场景，不断激发人们的消费意愿 "体育+"融合发展的深化，让消费场景愈发立体鲜活。四川结合世运会开展"跟着赛事去旅行"，1至7月 体育消费规模达1180亿元，同比增长8.3%；江西推动"体育赛事进景区、进街区、进商圈"活动，发挥赛 事引流作用打造消费场景，上半年全省居民体育消费总规模近550亿元，同比增长9.17%。当体育与文 旅、生态、科技深度融合，不仅延伸了产业链条，更将一时的赛事热度转化为可持续的发展增量。 今年9月，国务院办公厅发布《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》，提出 到2030年，体育产业总规模超过7万亿元；在微观层面上，提出培育一批具有世界影响力的体育企业和 体育赛事等，为下一阶段体育产业高质量发展指明了方向。 体育消费空间广阔，要做好"新供给"这篇大文章，增加优质供给，丰富消费场景，深化"体育+"融合发 展，打造高质量赛事IP，营造吃、住、行、游、购、娱一体化消费场景，不断激发人们的消费意愿。同 时，要持续优化消费环境，推动更多的场馆向社会开放，持续推进群众身边 ...

Core Viewpoint - The Ministry of Commerce and nine other departments released policies on September 16 to expand service consumption through 19 measures across five areas [3] Group 1: Service Consumption Enhancement - Implementation of a quality improvement action for service consumption, continuing to deepen the "Buy in China" brand, and launching a series of promotional activities for "Service Consumption Season" [4] - Development of pilot cities for new business formats, models, and scenarios in consumption [4] - Promotion of the "first release economy" and support for innovative and diverse service consumption scenarios, including collaborations between quality consumption resources and well-known IPs [4] Group 2: Opening Up the Service Sector - Expansion of high-level openness in the service industry, with orderly opening in internet, culture, telecommunications, medical, and educational sectors [4] - Inclusion of more service consumption areas in the "Encouraged Foreign Investment Industry Catalog" to provide differentiated service supply [4] Group 3: Optimizing Consumer Experience - Extension of operating hours for popular cultural and tourist venues, optimization of reservation methods, and encouragement of no-reservation policies [4] - Support for the introduction of high-quality foreign sports events and local mass sports events, aiming to create well-known boutique events and professional leagues [4] Group 4: Educational Policy Adjustments - Optimization of student holiday arrangements while maintaining the total number of holiday days and teaching hours, encouraging local adaptations based on climate and production schedules [5] - Exploration of setting up spring and autumn breaks in primary and secondary schools, with a corresponding reduction in winter and summer vacation durations to increase service consumption time for tourism [5]