只坐电梯的"无痛"登山、"龟速"落地的缓降蹦极、悠闲躺平的"佛系"漂流……最近，一种以最小体力消 耗换取最大心理舒适的"窝囊游"悄然走红，成为越来越多游客的出行选择。 在长达8天的国庆中秋假期里，这类主打"松弛感"的体验式旅游正在成为市场新潮流。与节奏紧凑、行 程密集的"特种兵式旅游"不同，体验式旅游更注重沉浸感与高性价比，让游客在慢节奏中真正"融入"目 的地。 以河南万岁山武侠城景区为例，上千名NPC（非玩家角色）穿梭其间，每天呈现超过1000场情景式演 出，其中既有大型互动表演增添趣味，还有猜谜、斗舞等互动小游戏活跃气氛，真正让游客实现"一张 门票、多重体验"。 同时，提供"一次体验、多重人文"的省际交界城市游，也受到游客青睐。旅游平台数据显示，截至9月 底，国内省际交界城市的假期订单量同比增长58%。其中，融合了云、贵、川三省民族风情与自然景观 的昭通假期预订单量同比增长95%；位于赣、粤、湘、闽四省交界的赣州订单量同比增长70%，其客家 文化与红色历史吸引大量游客。 面对广大游客对"情绪价值"与"深度体验"的新需求，国家层面接连推出支持政策。今年1月，国务院办 公厅印发的《关于进一步培育新增长点繁荣文 ...

Core Viewpoint - The tourism industry is experiencing unprecedented opportunities and transformations as it shifts from a production-driven model to a consumption-driven one, with brand building in the new communication ecosystem being crucial [1][2] Group 1: Demand Aspects - Consumer demand is characterized by diversity, speed, quality, and cost-effectiveness, with a focus on emotional and rational decision-making [1] - The tourism consumption power is evolving towards more refined and personalized experiences, driven by consumers' increasing quality expectations and price sensitivity [1] Group 2: Supply Aspects - New technologies such as AI models and low-altitude economy are reshaping consumption patterns and injecting new momentum into the industry [2] - The transition to a consumption-driven model is redefining the future landscape of the tourism industry, enhancing operational efficiency and creating new customized and experiential tourism scenarios [2] Group 3: Brand Building - Brand building in the new communication ecosystem is essential for driving innovative consumption power, serving as the soul of the transformation [2] - The collaboration of various sectors, including academia and media, is aimed at deepening industry research and promoting resource integration to support brand storytelling and value dissemination [2]

Core Insights - The tourism industry is undergoing a significant transformation from a production-driven model to a consumption-driven one, presenting unprecedented opportunities and changes as it aligns with national strategies to build a strong tourism nation [1][5][6] - The integration of cultural, business, and tourism sectors is being emphasized by local governments as a key strategy to boost consumption, with tourism consumption playing a vital role in urban economic prosperity [5] - The current consumer demand is characterized by diversity, rapid product iteration, heightened quality expectations, and increased price sensitivity, leading to a more refined and personalized consumption trend [5][6] Group 1 - The 2025 Tourism High-Quality Development Forum was successfully held as part of the 2025 Deep Blue Media Think Tank Annual Forum and the China International Service Trade Fair, focusing on the theme of "consumption power" [1][6] - The forum gathered leaders from tourism authorities, industry experts, and representatives from top enterprises, as well as elites from cross-industry fields like technology and healthcare, to discuss how to drive high-quality transitions in the tourism industry through new productive forces [6] Group 2 - Innovations in technology, such as AI and low-altitude economy, are reshaping consumption models and creating new business formats, significantly enhancing operational efficiency and enabling customized and experiential tourism scenarios [5][6] - The importance of brand building in the new communication ecosystem is highlighted as essential for driving innovative consumption power, with the Deep Blue Media Think Tank committed to deepening industry research and fostering cross-sector resource integration [6]