Group 1 - The rise of "relaxed tourism" is becoming a popular choice among travelers, focusing on minimal physical exertion and maximum psychological comfort during the recent holiday period [1] - Experience-based tourism emphasizes immersion and high cost-effectiveness, contrasting with the fast-paced "special forces tourism" [1] - Tourist orders for inter-provincial border cities have increased significantly, with orders for Zhaotong rising by 95% and Ganzhou by 70% year-on-year [1] Group 2 - The government has introduced policies to support the new demand for "emotional value" and "deep experiences" in tourism, including the creation of immersive experience spaces [2] - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, with over 29,000 events and 480 million yuan in consumer subsidies planned [2] - The shift towards experience-based tourism reflects a deeper change in consumer psychology and a response to the demand for "slow travel," indicating a dual approach between demand and supply-side reforms in the cultural tourism sector [2]

Core Viewpoint - The tourism industry is experiencing unprecedented opportunities and transformations as it shifts from a production-driven model to a consumption-driven one, with brand building in the new communication ecosystem being crucial [1][2] Group 1: Demand Aspects - Consumer demand is characterized by diversity, speed, quality, and cost-effectiveness, with a focus on emotional and rational decision-making [1] - The tourism consumption power is evolving towards more refined and personalized experiences, driven by consumers' increasing quality expectations and price sensitivity [1] Group 2: Supply Aspects - New technologies such as AI models and low-altitude economy are reshaping consumption patterns and injecting new momentum into the industry [2] - The transition to a consumption-driven model is redefining the future landscape of the tourism industry, enhancing operational efficiency and creating new customized and experiential tourism scenarios [2] Group 3: Brand Building - Brand building in the new communication ecosystem is essential for driving innovative consumption power, serving as the soul of the transformation [2] - The collaboration of various sectors, including academia and media, is aimed at deepening industry research and promoting resource integration to support brand storytelling and value dissemination [2]

Core Insights - The tourism industry is undergoing a significant transformation from a production-driven model to a consumption-driven one, presenting unprecedented opportunities and changes as it aligns with national strategies to build a strong tourism nation [1][5][6] - The integration of cultural, business, and tourism sectors is being emphasized by local governments as a key strategy to boost consumption, with tourism consumption playing a vital role in urban economic prosperity [5] - The current consumer demand is characterized by diversity, rapid product iteration, heightened quality expectations, and increased price sensitivity, leading to a more refined and personalized consumption trend [5][6] Group 1 - The 2025 Tourism High-Quality Development Forum was successfully held as part of the 2025 Deep Blue Media Think Tank Annual Forum and the China International Service Trade Fair, focusing on the theme of "consumption power" [1][6] - The forum gathered leaders from tourism authorities, industry experts, and representatives from top enterprises, as well as elites from cross-industry fields like technology and healthcare, to discuss how to drive high-quality transitions in the tourism industry through new productive forces [6] Group 2 - Innovations in technology, such as AI and low-altitude economy, are reshaping consumption models and creating new business formats, significantly enhancing operational efficiency and enabling customized and experiential tourism scenarios [5][6] - The importance of brand building in the new communication ecosystem is highlighted as essential for driving innovative consumption power, with the Deep Blue Media Think Tank committed to deepening industry research and fostering cross-sector resource integration [6]