消费驱动转型

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北京商报社社长兼总编辑李波涛:旅游业进入从生产驱动向消费驱动转型期
Bei Jing Shang Bao· 2025-05-28 07:07
Core Insights - The tourism industry is undergoing a significant transformation from a production-driven model to a consumption-driven one, presenting unprecedented opportunities and changes as it aligns with national strategies to build a strong tourism nation [1][5][6] - The integration of cultural, business, and tourism sectors is being emphasized by local governments as a key strategy to boost consumption, with tourism consumption playing a vital role in urban economic prosperity [5] - The current consumer demand is characterized by diversity, rapid product iteration, heightened quality expectations, and increased price sensitivity, leading to a more refined and personalized consumption trend [5][6] Group 1 - The 2025 Tourism High-Quality Development Forum was successfully held as part of the 2025 Deep Blue Media Think Tank Annual Forum and the China International Service Trade Fair, focusing on the theme of "consumption power" [1][6] - The forum gathered leaders from tourism authorities, industry experts, and representatives from top enterprises, as well as elites from cross-industry fields like technology and healthcare, to discuss how to drive high-quality transitions in the tourism industry through new productive forces [6] Group 2 - Innovations in technology, such as AI and low-altitude economy, are reshaping consumption models and creating new business formats, significantly enhancing operational efficiency and enabling customized and experiential tourism scenarios [5][6] - The importance of brand building in the new communication ecosystem is highlighted as essential for driving innovative consumption power, with the Deep Blue Media Think Tank committed to deepening industry research and fostering cross-sector resource integration [6]