俄罗斯面粉

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货架上的“上合味道”跨越山海 丰富消费者“菜篮子”“米袋子”
Yang Shi Wang· 2025-09-01 08:43
Core Insights - The Shanghai Cooperation Organization (SCO) has seen significant growth in trade among its member countries, with China's imports and exports reaching a historical high of 2.11 trillion yuan in the first seven months of 2025 [1] - The variety of agricultural products from SCO countries is increasingly present in Chinese markets, enhancing consumer choices [7][9] Trade Growth - In 2024, China's total imports of agricultural products from SCO member countries reached 13.66 billion USD, with an average annual growth rate of 13.3% since 2001 [10] - In the first seven months of 2025, imports from SCO countries increased by 6.2%, with notable growth in frozen fish (20.4%), canola and mustard oil (33.6%), dried and fresh fruits and nuts (44%), and rice (412.1%) [10] Market Expansion - The variety of SCO agricultural products available in Chinese markets has expanded from a few items to a diverse range including grains, oils, seasonings, and snacks [9] - The optimization of cross-border logistics and innovative consumer experiences have made it easier for consumers to access these products [10] Import Efficiency - The use of smart inspection systems at ports, such as Qingdao, has significantly improved the efficiency of agricultural product imports [11] - Qingdao serves as a key port for SCO agricultural products, contributing to market richness and industry vitality [14] Logistics and Access - Qingdao has established 42 maritime routes and 223 air routes to SCO countries, facilitating trade [16] - New product varieties from SCO countries have gained market access in China, enhancing consumer options [16]
从格瓦斯到直播间:俄罗斯商品馆的转型启示录
Sou Hu Cai Jing· 2025-07-22 17:18
Core Insights - The article discusses the dramatic changes in the Russian goods market in China, highlighting the decline of physical stores and the rise of online sales channels amid a shifting consumer landscape [1][3][4]. Group 1: Decline of Physical Stores - The number of Russian goods stores in Hangzhou has decreased from 10 to 6, while 47 stores in Shanghai are under investigation for selling counterfeit products [1][3]. - The initial excitement for Russian goods, marked by long queues and high sales, has rapidly faded, with stores now offering significant discounts and facing inventory issues [3]. - The oversaturation of similar stores in the same area has led to a decline in consumer interest, as seen in the proliferation of similarly named stores [3]. Group 2: Growth of Online Sales - Officially authorized "Russian National Pavilions" are expanding in cities like Chengdu and Shenzhen, utilizing an "online + offline" model to achieve growth [4]. - The sales figures for cross-border e-commerce are notable, with a reported sales volume of 36 million yuan for a specific company and a significant increase in the number of Chinese sellers on Russian platforms [4][6]. - Russian pork exports to China saw a staggering increase of 12,900% in the first quarter of 2025, with e-commerce channels contributing nearly half of the sales [4]. Group 3: Cultural Integration - The crisis facing Russian goods stores is linked to the need for cultural engagement beyond mere novelty, with some stores hosting cultural events to enhance consumer experience [5][6]. - The integration of cultural elements into product offerings has proven effective, as seen in the sales of home goods featuring traditional Russian designs [6]. - The "Russian Food Culture Festival" in 2024 attracted over 200 Russian companies, combining product sales with cultural performances to enhance brand recognition [5]. Group 4: Regulatory Developments - Regulatory bodies are taking action against misleading advertising, with fines of up to 500,000 yuan for false claims about product origins [7]. - The establishment of a "Made in Russia" certification system aims to ensure quality control for products sold in authorized stores, enhancing consumer trust [7]. - Innovations in payment systems, such as the direct ruble connection, have significantly reduced transaction times and costs, facilitating smoother cross-border trade [7]. Conclusion - The decline of Russian goods stores reflects the end of an era characterized by rapid, unregulated growth, while surviving businesses are adapting through cultural engagement, digital innovation, and regulatory compliance [8].