Core Insights - The cross-border e-commerce sector in Hangzhou is experiencing a significant talent demand, with a reported shortage of 4 million professionals nationwide in 2023 [3][9] - The average monthly salary for cross-border e-commerce talent in China is approximately 9,848 yuan, with many positions in Hangzhou offering salaries exceeding 10,000 yuan, and some reaching up to 30,000 yuan [7][8] Talent Demand - Companies are particularly seeking foreign trade salespersons, Amazon operation managers, and cross-border e-commerce specialists, with a focus on overseas market development and maintenance [3][4] - There is a growing preference for candidates with overseas study backgrounds and proficiency in less common languages such as Vietnamese, Malay, and Thai [5][6] Salary and Compensation - The salary range for operational roles in cross-border e-commerce varies from 6,000 to 10,000 yuan base salary, with potential total earnings reaching 15,000 to 30,000 yuan including commissions [7][8] - Companies like Zhejiang Mairek Technology Co., Ltd. and Zhejiang Tongfu Te Meike Co., Ltd. are actively hiring and expanding their talent pool to meet market demands [7][8] Talent Development Pathways - The current talent shortage is attributed to a lack of cross-cultural communication skills, limited language proficiency, and a disconnect between education and practical application [9][10] - Collaboration between educational institutions and companies is being emphasized to align training with industry needs, with several universities in Zhejiang offering cross-border e-commerce programs [10][11] - Social training organizations are also providing certification for skills relevant to cross-border e-commerce, enhancing the employability of candidates [12] Industry Trends - The cross-border e-commerce industry in Hangzhou is adapting to external challenges such as tariff fluctuations while actively seeking to innovate talent cultivation methods [13] - The introduction of new job roles, such as cross-border e-commerce operation management specialists, reflects the growing recognition of the sector's needs at the national level [13]

Group 1 - The demand for cross-border e-commerce talent in China is projected to reach a shortage of 4 million by 2025, indicating a growing gap in talent supply [1][2] - The fifth National Cross-Border E-Commerce Talent Training Summit Forum highlighted key issues such as industry development, talent cultivation, curriculum construction, and collaboration between schools and enterprises [1][2] - The Ministry of Human Resources and Social Security has recognized 42 new occupations, including cross-border e-commerce operation management, signaling the national emphasis on talent development in this sector [1] Group 2 - In Zhejiang province, 11 institutions offer cross-border e-commerce related programs, but the supply remains insufficient to meet enterprise needs [2] - Guangdong province accounts for the highest demand for cross-border e-commerce positions at 22.04%, while Zhejiang ranks third with a demand share of 11.99% [2] - A comprehensive service platform for foreign cross-border e-commerce talent was launched in Hangzhou, addressing challenges in talent recognition, internships for international students, practical training, and support services [2] Group 3 - The Vice President of Zhejiang Gongshang University introduced a 2.0 curriculum system for cross-border e-commerce, which includes 12 courses aimed at enhancing practical skills and collaboration among government, schools, and enterprises [2] - Hangzhou, as the first national comprehensive pilot zone for cross-border e-commerce, has seen significant growth in import and export scale over the past decade [3] - The forum and exhibition are designed to empower Hangzhou in becoming the leading city for cross-border e-commerce in China and a globally recognized brand [3]

Core Insights - Hangzhou has become a global hub for cross-border e-commerce ten years after initiating its "buy global, sell global" strategy, with the 2025 Global Cross-Border E-Commerce Trade Expo set to celebrate the 10th anniversary of the cross-border e-commerce comprehensive pilot zone [1] Group 1: Event Overview - The expo will take place from July 10 to 11, 2025, at the Hangzhou International Exhibition Center, featuring a recruitment fair titled "E-gathering Global Talent" to address recruitment challenges in the cross-border e-commerce sector [1] - The recruitment event will include over 5,000 job openings across popular fields such as cross-border operations, live marketing, and supply chain management, with participation from 100 universities and 100 cross-border e-commerce companies [1] Group 2: Participation and Activities - The expo is expected to host over 2,000 exhibitors and attract more than 100,000 visitors, with over 100 comprehensive pilot zone cities showcasing their unique industrial belts [1] - Various activities will be held, including a cross-border talent forum, a talent matchmaking event, and a school-enterprise cooperation negotiation meeting to facilitate deep connections between universities and businesses [1] Group 3: Educational Initiatives - The event will feature a global cross-border e-commerce platform seminar with participation from top platforms like Amazon, SHEIN, and TEMU, allowing universities to gain insights into the latest industry resources [2] - The fifth National Cross-Border E-Commerce Talent Development Summit will be held, where the "China Cross-Border E-Commerce Talent Development White Paper" will be released, discussing challenges and restructuring in talent development due to artificial intelligence and globalization [2]

刚刚过去的端午假期，刘婷妮忙得不可开交，作为连接全球消费者与中国商品的"数字桥梁"，她的工作 以多平台运营为轴心展开：保障速卖通（俗称"国际版淘宝"）的正常运营；负责多个跨境电商平台商品 上架；及时处理东南亚平台的信息回复……电脑前的刘婷妮经验丰富，对每一项工作都驾轻就熟，但实 际上她刚入职不到半年。 刘婷妮是南京城市职业学院2025届跨境电子商务专业毕业生，得益于学校的生产性实训课程，她从大三 开始就早早进入企业开展为期半年的顶岗实习，成长为适应行业发展的"全能型"跨境电商人才。以跨境 电子商务为核心专业，辐射网络营销与直播电商、商务数据分析与应用、现代物流管理、大数据与会计 四个专业，在南城院跨境电子商务专业群，这样的"多面手"还有很多。作为江苏省唯一的跨境电商高水 平专业群，从这里走出的人才缘何能成为企业争抢的"香饽饽"？ 南城院打造全省唯一跨境电商高水平专业群 "实训+实战"，淬炼"全能型"跨境电商人才 □ 南京日报/紫金山新闻记者 何洁 院长丁亮介绍，时代在变，企业对跨境电商人才的需求也在变，比如，独立站赋予企业自主运营的权 利，让它们能够自由设计网站的视觉风格、优化购物流程并讲述品牌故事，从而摆脱 ...