到访新华社米兰冬奥会报道中心 2月13日 国际奥委会主席考文垂 手持一只马年限定版的"冰墩墩" ——"马墩墩" 向大家送上春节祝福 00:11 ↑点击观看视频 这一次 "冰墩墩"头戴马儿造型头饰 手拿马儿造型手办 脚踏祥云向未来出发 又一次吸引了全球目光 2026年2月13日，国际奥委会主席考文垂在新华社米兰冬奥会报道中心展示"马墩墩"。新华社记者 张铖 摄从2019年诞生至今 这只憨态可掬的熊猫 早已走入了人们的日常生活 成为了连接奥运文化 与中国传统文化的桥梁 成为北京冬奥会的"形象大使" 2022年6月8日，广州美院毕业生捧着"冰墩墩"在校园内拍照留念。新华社记者 刘大伟 摄2019年9月17日 北京2022年冬奥会吉祥物 "冰墩墩"正式发布 它以国宝大熊猫为原型 外层包裹着冰晶外壳 脸部周围装饰着彩色光环 "冰墩墩"彻底火了 无论是"卡门"的呆萌表现 还是在冬奥赛场上的互动 都让这只"熊猫"迅速圈粉 国际奥委会终身名誉主席巴赫说 "我见到'冰墩墩'的第一眼就爱上它了" 2019年9月17日，来自丰台区少年宫的小朋友在北京2022年冬奥会吉祥物和冬残奥会吉祥物发布活动结束后与冬奥会吉祥物"冰墩墩"合影。 ...

Core Insights - The "Bing Dwen Dwen" IP has successfully evolved with the introduction of new products like "Tu Dwen Dwen," "Long Dwen Dwen," and "She Dwen Dwen," maintaining its popularity and serving as a cultural bridge between the Olympics and the public [1][10] - The newly launched "Ma Dwen Dwen" series, inspired by the Chinese cultural significance of horses, aims to continue telling Chinese stories to the world [1][3][5] Product Development - "Ma Dwen Dwen" features designs based on six legendary horses, integrating the essence of Chinese horse culture [3] - The new product combines the "Bing Dwen Dwen" image with the "Twelve Zodiac" culture, reflecting the special emotional connection to horses in Chinese culture [5] Design Philosophy - The designer of "Ma Dwen Dwen," Lin Cunzhen, plans to incorporate elements of traditional Chinese landscape painting, symbolizing speed and the Olympic spirit of "higher, faster, stronger" [8] - The product's design aims to resonate with contemporary audiences while preserving the spiritual meanings that have lasted for millennia [5] Cultural Impact - The "Bing Dwen Dwen" IP has become deeply ingrained in consumer consciousness, revitalizing Olympic heritage and demonstrating its enduring vitality [10] - The influence of the "Ma Dwen Dwen" series extends beyond the Olympic spirit, representing a successful fusion of Chinese culture and Olympic ideals [12]

Group 1 - The recent concert by Wang Leehom in Beijing featured nostalgic elements from the 2008 Olympics, highlighting the lasting impact of the Olympic Games on cultural memory and identity [1] - The venues from the Beijing Olympics and Winter Olympics continue to serve diverse functions, showcasing the sustainable development of Olympic heritage [2] - The Olympic mascots, such as "Fuwa" and "Bing Dwen Dwen," have become valuable cultural assets, reflecting the integration of Olympic elements with traditional Chinese culture [2] Group 2 - The Olympic spirit transcends the competition, as evidenced by the ongoing global engagement with the memories of the Beijing Olympics, inspiring dreams and unity [3] - The influence of Olympic heritage is evident in the increased participation in sports among the population, fostering a culture of fitness and self-expression [2] - China's approach to Olympic heritage demonstrates a commitment to cultural confidence and global engagement through sports [2][3]