Core Insights - The "Bing Dwen Dwen" IP has successfully evolved with the introduction of new products like "Tu Dwen Dwen," "Long Dwen Dwen," and "She Dwen Dwen," maintaining its popularity and serving as a cultural bridge between the Olympics and the public [1][10] - The newly launched "Ma Dwen Dwen" series, inspired by the Chinese cultural significance of horses, aims to continue telling Chinese stories to the world [1][3][5] Product Development - "Ma Dwen Dwen" features designs based on six legendary horses, integrating the essence of Chinese horse culture [3] - The new product combines the "Bing Dwen Dwen" image with the "Twelve Zodiac" culture, reflecting the special emotional connection to horses in Chinese culture [5] Design Philosophy - The designer of "Ma Dwen Dwen," Lin Cunzhen, plans to incorporate elements of traditional Chinese landscape painting, symbolizing speed and the Olympic spirit of "higher, faster, stronger" [8] - The product's design aims to resonate with contemporary audiences while preserving the spiritual meanings that have lasted for millennia [5] Cultural Impact - The "Bing Dwen Dwen" IP has become deeply ingrained in consumer consciousness, revitalizing Olympic heritage and demonstrating its enduring vitality [10] - The influence of the "Ma Dwen Dwen" series extends beyond the Olympic spirit, representing a successful fusion of Chinese culture and Olympic ideals [12]

Group 1 - The recent concert by Wang Leehom in Beijing featured nostalgic elements from the 2008 Olympics, highlighting the lasting impact of the Olympic Games on cultural memory and identity [1] - The venues from the Beijing Olympics and Winter Olympics continue to serve diverse functions, showcasing the sustainable development of Olympic heritage [2] - The Olympic mascots, such as "Fuwa" and "Bing Dwen Dwen," have become valuable cultural assets, reflecting the integration of Olympic elements with traditional Chinese culture [2] Group 2 - The Olympic spirit transcends the competition, as evidenced by the ongoing global engagement with the memories of the Beijing Olympics, inspiring dreams and unity [3] - The influence of Olympic heritage is evident in the increased participation in sports among the population, fostering a culture of fitness and self-expression [2] - China's approach to Olympic heritage demonstrates a commitment to cultural confidence and global engagement through sports [2][3]