全脂纯牛奶
Search documents
蒙牛的米兰冬奥会故事:骨子里要强的中国人让世界看到
Xin Lang Cai Jing· 2026-02-23 15:40
当地时间 2 月 16 日晚,米兰冬奥会大跳台决赛后的新闻发布会上,有外国记者问谷爱凌,"觉得自己是 赢得两枚银牌,还是丢掉两枚金牌?"对此,谷爱凌直接回应,"这种想法很荒谬,我是历史上最成功的 自由式滑雪女运动员,我觉得这个事实本身就是答案。" 她进一步补充说,"赢得奥运奖牌对每位运动员来说都是改变人生的经历。做到五次,难度是指数级增 加的。每一枚奖牌对我来说都一样难,但是其他人的期待在升高。所以,丢掉两枚金牌这个视角,坦白 说我觉得这种想法很荒谬。我在展现最好的自己,我在做前所未有的事情,这已经足够好了。" 这番铿锵有力的话音刚落,谷爱凌就不负众望地在23日卫冕自由式滑雪U型池冠军。至此,在参加的两 届冬奥会六场决赛中谷爱凌全部拿到奖牌,更重要的是,在背负巨大压力的情况下仍勇夺金牌。这 种"天生要强"的气场,足以让所质疑偃旗息鼓,也是对奥林匹克精神的鲜活呈现——不被外界期待裹 挟,只专注于突破自我。 "不会在22岁退役"!再获至高荣誉的谷爱凌在赛后明确表示,自己将继续向更高目标发起挑战。 这份永不设限、不断超越的执着,恰与蒙牛长期坚守的"要强精神"同频共振。而作为蒙牛代言人,谷爱 凌在赛场上的每一次突破, ...
第二届“中国之夜”活动在意大利米兰举行 蒙牛集团:搭平台聚合力 助力中国体育文化走向世界
Ren Min Ri Bao· 2026-02-10 22:25
Core Viewpoint - The second "China Night" event, hosted by Mengniu Group and guided by the Chinese Olympic Committee, aims to promote Chinese sports culture and the Olympic spirit while fostering international cultural exchange [2][3]. Group 1: Promotion of Sports Culture Exchange - The "China Night" event serves as a bridge for international sports culture exchange, having been held twice from the 2024 Paris Olympics to the 2026 Milan-Cortina Winter Olympics [3]. - Mengniu Group, as an Olympic global partner, embodies the Olympic motto of "Faster, Higher, Stronger - Together" by promoting health and nutrition through its products at the Olympic venues [3]. Group 2: Commitment to Sustainability - Mengniu Group and TCL Group launched the "Green Partnership Guardian Plan" to promote sustainable practices and contribute to global health [4]. - Since 2009, Mengniu has planted 98 million desert plants, transforming over 220 square kilometers of desert into a green oasis [4]. Group 3: Nutritional Support for Athletes - Mengniu Group provides high-quality dairy products, including whole milk, lactose-free yogurt, and butter, to support the nutritional needs of athletes at the Milan Winter Olympic Village [5][6]. - The products cater to diverse dietary requirements, ensuring athletes receive essential nutrients for high-intensity performance [6]. Group 4: Cultural Exchange through Art - The event featured performances that highlighted the beauty of cultural integration between China and Italy, including a rendition of Puccini's opera and traditional Chinese songs [7]. - A unique "China-Italy family banquet" showcased cultural elements from both nations, enhancing the event's cultural significance [7]. Group 5: Brand Storytelling and Global Presence - Mengniu's advertisement "Opening" emphasizes the brand's journey and commitment to excellence, showcasing its growth from a small company to a leading global dairy brand [9]. - The advertisement reflects the spirit of Chinese enterprises in the global economy, reinforcing Mengniu's role in promoting the Olympic movement and cultural exchange [9].
米兰冬奥,中国品牌拿下“首个”
Xin Lang Cai Jing· 2026-02-06 11:20
Core Insights - The article highlights that Mengniu Dairy is providing dairy products for the Milan-Cortina Winter Olympics, marking the first time a Chinese dairy company has served an overseas Olympic event, showcasing "Chinese elements" on a global stage [3][18]. Product Offerings - Mengniu is supplying three key products: whole milk, lactose-free yogurt, and butter, designed to meet the nutritional needs of athletes [3][18]. - The product lineup is a systematically designed nutritional scheme that addresses basic nutrition, specific dietary needs, and diverse applications, ensuring athletes receive stable and precise nutritional support [5][20]. Nutritional Role - Whole milk plays a crucial role by providing high-quality protein and calcium essential for athletes' training and competition [5][20]. - The lactose-free yogurt has gained popularity among lactose-intolerant athletes, with positive feedback on its taste and health benefits [5][20]. - Butter serves as a versatile cooking ingredient in the Olympic Village's kitchen, indicating the depth of Chinese dairy products' integration into the Olympic catering system [5][20]. Supply Chain and Quality Assurance - The complexity of food supply at the Olympics requires robust logistics, storage, and emergency response capabilities, which Mengniu has demonstrated [8][23]. - Mengniu achieved EU food safety standards for all its products by 2021, becoming the first Chinese dairy company to do so, which supports its participation in international sports events [10][25]. - The company employs a comprehensive quality management system, integrating international standards and practices to ensure safety and quality throughout the supply chain [10][25][27]. Technological Advancements - Mengniu is leveraging digital technology for quality enhancement, including real-time monitoring of cow health and milk quality, and implementing traceability systems for product safety [11][27]. - The establishment of a "lighthouse factory" has improved production precision and quality stability, reinforcing Mengniu's commitment to high standards [11][27]. Brand Philosophy and Market Positioning - The brand's philosophy of "strong" aligns with the Olympic spirit of continuous self-improvement and excellence, positioning Mengniu as a reliable partner in the global sports nutrition market [12][28]. - Mengniu views its participation in the Olympics not just as a product supply opportunity but as a platform to validate its capabilities and innovation in meeting global standards [14][30]. Future Directions - The company is expanding its focus from basic dairy products to functional and medical nutrition, addressing specific needs for different demographics, including infants and the elderly [14][30]. - The growth of ice and snow sports in China reflects a broader trend of increasing participation and higher standards in related industries and brands [14][30].
蒙牛产品服务米兰冬奥会,营养全球体育健儿的“要强”
Huan Qiu Wang· 2026-02-05 06:45
Core Viewpoint - Mengniu Group, as a global Olympic partner, is providing high-quality dairy products for the upcoming 2026 Milan-Cortina Winter Olympics, marking the first time Chinese dairy products are supplied for an overseas Olympic event, showcasing the company's product quality and its role in leading the Chinese dairy industry globally [1][6]. Group 1: Product Offerings - Mengniu is supplying three types of dairy products to the Olympic Village: whole milk, lactose-free yogurt, and butter, which together meet the basic nutritional needs of athletes while addressing specific dietary requirements [2][5]. - The whole milk provides essential protein and calcium for athletes' energy needs, while the lactose-free yogurt caters to lactose-intolerant athletes, aligning with current consumer trends for natural and healthy products [5][6]. - The butter product, a significant innovation from Mengniu's deep processing sector, is included as a cooking ingredient in the Olympic Village, supporting diverse meal preparations for athletes [5][6]. Group 2: Quality Assurance - Mengniu has established a world-class quality control system over 20 years, ensuring that its products meet stringent international standards, particularly for the Olympic food supply chain [6][8]. - The company adheres to a "safety first" philosophy, integrating international standards and best practices into its quality management system, which encompasses quality planning, control, assurance, and support [6][8]. - All nine product categories from Mengniu achieved EU standards by 2021, making it the first Chinese company to receive full-category certification under EU food standards [6]. Group 3: Technological Innovation - Mengniu has implemented smart technology and IoT for real-time monitoring of dairy quality from the farm to production, enhancing product quality and safety [8]. - The establishment of a "lighthouse factory" for liquid milk production has improved product precision by 55% and reduced quality defects by 60% [8]. - The company promotes traceability through technologies like "one code per item," allowing consumers to trace product quality within two minutes [8]. Group 4: Strategic Vision - Mengniu's collaboration with the Olympics reflects a shared commitment to excellence and innovation, aligning with the Olympic spirit of challenging limits [9]. - The company is advancing its strategy in basic, functional, and medical nutrition, aiming to upgrade the dairy industry towards health and nutrition [9]. - Mengniu has developed two types of human milk oligosaccharides (HMOs) for infant formula and a product line for seniors, addressing various health needs [9].