转自：贵州日报 本报讯 近日，乌当区新堡乡王岗村迎来庖汤季，这个布依族村寨愈发热闹起来。 花葵说，时下，乌当区迎来冬季泡汤热，王岗村庖汤非遗宴与枫叶谷温泉"两汤"联动，推出了吃庖汤送 温泉票、泡温泉吃庖汤宴打折等优惠活动。 近年来，新堡乡以王岗村为核心，培育"庖汤+"融合业态，发展菌菇采摘、布依民宿等关联产业12家， 推出了庖汤、八大碗等产品，并通过直播带货的方式，销往广东、四川等地。2024年，该乡庖汤产业综 合产值达800万元，带动村集体经济增长23%，农户通过土地流转、务工就业、经营餐饮等方式，人均 年收入突破3.8万元，较2019年增长66%。 （贵阳日报融媒体记者 黎荣） （《乌当区王岗村进入庖汤季》由贵阳日报为您提供，转载请注明来源，未经书面授权许可，不得转载 或镜像。） 王岗村党支部书记、村委会主任花葵介绍，当地布依族群众素有"杀年猪、吃庖汤"的传统。曾经，村民 吃庖汤以"一锅香"为主，发展到现在已演化为"三盘四碟八大碗"的标准庖汤宴。2023年，王岗村庖汤被 列为贵阳市非物质文化遗产。 2007年，村"两委"依托优良的自然生态和独特的布依族文化，以布依族庖汤宴为特色，开始发展"庖 汤"经济，打 ...

Core Insights - The company is facing significant challenges in its traditional meat processing business, particularly with a 9.04% year-on-year decline in packaged meat product sales and a revenue drop to 11.2 billion [3][4] - In response to these challenges, the company is diversifying its operations by investing in the pet food sector and launching a new health-focused brand, "Jiansong" [1][6] Group 1: Traditional Business Challenges - The company's core meat processing segment has seen a revenue decline, with a total revenue of 28.4 billion, reflecting only a slight increase of 2.97% year-on-year, while net profit grew by 1.17% to 2.3 billion [3] - Increased competition from traditional rivals and new entrants has contributed to the company's struggles, with innovative products targeting younger consumers [4] - Internal issues, including family disputes and a significant drop in stock price from 48.61 to around 25, have further exacerbated the company's challenges, leading to a market value loss of over 110 billion [5] Group 2: Strategic Initiatives - The company has made a strategic investment of 1 billion in the local pet food company Zhongyu Pet Food, aiming to tap into the rapidly growing pet food market, which has surpassed 100 billion and is experiencing double-digit growth [7] - The launch of the "Jiansong" brand focuses on health-conscious products, including salad chicken breast and low-fat luncheon meat, targeting fitness enthusiasts and urban professionals [8] - The company is also expanding its restaurant business with a dual approach of central kitchens and ready-to-eat meals, introducing popular products like "Eight Dishes" and family gift boxes [10] Group 3: Ongoing Concerns - Despite the new initiatives, the company faces a short-term funding gap of 3.8 billion, which may limit its ability to invest in innovation due to a high dividend payout ratio exceeding 97% from 2019 to mid-2025 [12] - The competition in the pet food market is intensifying, with established international brands and emerging domestic players already holding significant market share [13] - The company's ability to connect with younger consumers is crucial for its transformation from a traditional meat manufacturer to a provider of healthy lifestyle products, necessitating a rethinking of product development and marketing strategies [14]