冬季旅游产品
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丰富产品、提升服务 各地冬季游市场火热
Yang Shi Wang· 2025-11-17 00:56
这个冬天,各地依托本地资源优势打造丰富的冬季旅游产品,提升服务,带动消费活力释放。 (责任编辑:张紫祎) 初冬的山林,秋意未尽。重庆长江三峡之巅景区、陕西少华山国家森林公园里,树木成片变色,将群山 装扮得绚丽多彩。为应对大客流,景区还推出游客分流、智慧导览等服务。辽宁千山景区,在湖光山色 中打造音乐喷泉,为游客增添沉浸式观赏新体验。山西翼城、湖北安陆等地的银杏生态旅游区,最近成 了游客打卡的"金色地标"。南京钟山风景区里,梧桐挺拔茂盛,水杉沿湖而立,文创市集、手工制作等 活动,让人们把美景带回家。在四川都江堰、安徽黄山等地,针对青少年学生推出观景研学线路,吸引 众多亲子游家庭。 特色旅游同样持续火爆。在北京平谷,农文旅主题沉浸式游艺体验项目,提供了农业科技展示、趣味互 动等消费场景,吸引大量市民游客前来。 暖冬游、冰雪游等南北差异化旅游产品,也在激活消费市场。海南推出了水上运动、环岛公路游、海岸 慢生活等多元旅游线路。云南普洱、贵州荔波等地也依托温暖的气候和优美的自然风光,推出了多种暖 冬旅居产品。黑龙江亚布力滑雪场近日开板迎客,雪场升级的50余条雪道覆盖各难度等级。新疆策划了 数百项特色文旅活动,预计整个雪 ...
丰富产品 提升服务 各地冬季游市场火热
Yang Shi Wang· 2025-11-16 12:01
Core Insights - The article highlights the development of winter tourism products across various regions in China, leveraging local resources to enhance services and stimulate consumer spending [1][2] Group 1: Winter Tourism Development - Various scenic spots, such as Chongqing's Three Gorges and Shaanxi's Mount Shaohua, are enhancing visitor experiences with services like visitor diversion and smart navigation to manage large crowds [1] - Liaoning's Qianshan scenic area has introduced a musical fountain to provide an immersive viewing experience for tourists [1] - Regions like Shanxi and Hubei are promoting ginkgo eco-tourism areas, which have become popular tourist destinations [1] Group 2: Diverse Tourism Products - Southern and northern regions are offering differentiated tourism products, such as warm winter and snow activities, to activate the consumer market [1] - Hainan has launched various tourism routes including water sports and coastal slow life experiences [1] - The ski resort in Heilongjiang has upgraded over 50 ski trails to cater to different skill levels, while Xinjiang plans hundreds of cultural tourism activities, expecting a 10% increase in visitors this snow season, reaching 110 million [1] Group 3: Immersive Tourism Experiences - In Beijing's Pinggu district, an immersive agricultural and cultural tourism project has attracted many visitors through interactive experiences and agricultural technology displays [2]
打破“冬事冬办”传统思维(纵横)
Ren Min Ri Bao· 2025-10-27 22:38
当雪花簌簌飘落在阿尔泰山静立的白桦林,当霜华凝结在赛里木湖畔,新疆大地的冬之序曲已悄然奏 响。如何在冰雪季实现旅游新突破,是推动新疆高质量发展的重要课题。实践证明,真正的胜负手,不 在雪场,而在前瞻布局。唯有打破"冬事冬办"的传统思维,下好先手棋、打好主动仗,才能从季节性 的"流量"中收获持续发展的"留量"。这不仅是做强冬季游的主动作为,更是遵循市场规律、增强主动性 的发展智慧。 冬季游的竞争力,源于前瞻性的战略布局。那些应季推出的旅游产品、特色线路、贴心服务等,其实都 是"早"字当头、提前谋划在消费端的具体呈现。可以说,"早"是推动冬季游发展、打造产业竞争力的关 键所在。 "早",首在战略远见。当下,冬季游日益从单一的冰雪观光,迈向产业融合、区域协同的新阶段。在这 一趋势下,跨区域旅游线路的规划与整合,正成为盘活全域资源、提升产业能级的关键抓手。以新疆为 例,北疆冰雪运动与南疆民俗风情特色鲜明,但在跨区域旅游线路的通达性与丰富度上却存在不足。早 一步把握市场脉搏,洞悉游客需求,将前瞻思维融入民宿改造、雪场升级、线路设计中,才能将资源优 势转化为竞争优势,推动冬季游再上新台阶。 "早",重在系统布局。做强冬季 ...