罗文婕 甘超 四川在线记者 张立峰 1月4日，记者从泸定县委宣传部和海螺沟景区管委会获悉，泸石高速泸定段通车后，游客量大幅上涨。仅元旦节当天，海螺沟景区游客量就达到了3900多 人，较去年同期增长了630%。3天假期，海螺沟景区总共接待游客14153人次，门票收入52.04万元，高速的贯通给海螺沟带来了实实在在的红利。 游客在海螺沟景区玩耍。图据微甘孜公众号 3天假期，泸定全县累计接待游客3.15万人次（不含海螺沟），实现旅游收入3465万元（不含海螺沟），泸定桥景区共接待游客7083人次。同时，县城内泸 定县图书馆接待606人次，泸定县文化馆接待186人次，红军飞夺泸定桥纪念馆接待3164人次，飞夺泸定桥·渡河纪全感互动体验空间项目接待1500人次，均 比去年高。此外，泸定县内和周边景区也同样享受到了高速福利。牛背山景区接待游客2962人次，门票收入19.57万元；杵坭樱桃谷景区接待游客533人次； 天下和平景区接待游客340人次；海子山居景区接待游客169人次；化林坪旅游景区接待游客442人次，均比往年同期高。 与此同时，泸定县城和泸定桥的游客量也有显著提高。"游客上午感受'大渡桥横铁索寒'，下午就去海螺 ...

Group 1 - The fifth Ice and Snow Carnival in Mule County officially started on December 20, featuring over 1,000 participants engaging in various activities such as snow horse racing, traditional ethnic songs and dances, and a grand feast [1][3] - The Ice and Snow Carnival will continue until early 2026, focusing on ice and snow culture while promoting tourism to invigorate the winter tourism market and enhance visitor experiences [3] - The local government aims to transform vibrant local life scenes into winter tourism products, showcasing high-quality local beef and lamb through events like horse racing and large feasts, making the ice and snow landscape lively [5]

Core Insights - This winter, various regions are leveraging local resource advantages to create diverse winter tourism products, enhancing services and stimulating consumer spending [1] Group 1: Winter Tourism Products - Differentiated tourism products such as warm winter tours and ice and snow tourism are activating the consumer market [3] - Hainan has launched diverse tourism routes including water sports, island road trips, and coastal slow life experiences [3] - Regions like Yunnan and Guizhou are offering warm winter travel products, capitalizing on their pleasant climate and beautiful natural scenery [3] - Heilongjiang's Yabuli Ski Resort has upgraded over 50 ski trails of varying difficulty levels, welcoming guests [3] - Xinjiang has planned hundreds of unique cultural and tourism activities, expecting a visitor increase of over 10% this snow season, reaching 111 million [3] Group 2: Scenic Areas and Attractions - In early winter, scenic areas like Chongqing's Three Gorges and Shaanxi's Mount Shaohua are adorned with colorful foliage, enhancing the visitor experience [4] - To manage large crowds, scenic spots have introduced visitor diversion and smart navigation services [4] - Liaoning's Qianshan Scenic Area has created a musical fountain to provide an immersive viewing experience for tourists [4] - Ginkgo eco-tourism areas in Shanxi and Hubei have become popular "golden landmarks" for visitors [4] - Nanjing's Zhongshan Scenic Area features creative markets and handmade activities, allowing visitors to take home beautiful memories [4] - Educational sightseeing routes targeting youth have been launched in places like Sichuan's Dujiangyan and Anhui's Huangshan, attracting many family visitors [4] Group 3: Unique Tourism Experiences - Specialty tourism continues to thrive, with Beijing's Pinggu offering immersive agricultural and cultural tourism experiences that attract many visitors [6]

Core Insights - The article highlights the development of winter tourism products across various regions in China, leveraging local resources to enhance services and stimulate consumer spending [1][2] Group 1: Winter Tourism Development - Various scenic spots, such as Chongqing's Three Gorges and Shaanxi's Mount Shaohua, are enhancing visitor experiences with services like visitor diversion and smart navigation to manage large crowds [1] - Liaoning's Qianshan scenic area has introduced a musical fountain to provide an immersive viewing experience for tourists [1] - Regions like Shanxi and Hubei are promoting ginkgo eco-tourism areas, which have become popular tourist destinations [1] Group 2: Diverse Tourism Products - Southern and northern regions are offering differentiated tourism products, such as warm winter and snow activities, to activate the consumer market [1] - Hainan has launched various tourism routes including water sports and coastal slow life experiences [1] - The ski resort in Heilongjiang has upgraded over 50 ski trails to cater to different skill levels, while Xinjiang plans hundreds of cultural tourism activities, expecting a 10% increase in visitors this snow season, reaching 110 million [1] Group 3: Immersive Tourism Experiences - In Beijing's Pinggu district, an immersive agricultural and cultural tourism project has attracted many visitors through interactive experiences and agricultural technology displays [2]

Core Viewpoint - The article emphasizes the importance of proactive planning and early strategic layout in enhancing winter tourism in Xinjiang, moving beyond traditional seasonal approaches to achieve sustainable development [1][2]. Group 1: Strategic Importance - The competitiveness of winter tourism is rooted in forward-looking strategic planning, which includes the timely introduction of seasonal tourism products, unique itineraries, and attentive services [1]. - Early strategic foresight is crucial as winter tourism is evolving from mere ice and snow sightseeing to an integrated industry with regional collaboration [2]. Group 2: Systematic Layout - Strengthening winter tourism is a systematic project, where delays in any segment can become a bottleneck; thus, early innovation in product offerings and market promotion is essential [2]. - A complete closed-loop system from resource exploration, product development, to market promotion and service assurance is necessary for effective winter tourism [2]. Group 3: Practical Actions - With increasing competition in the national winter tourism market, a sense of urgency and crisis is needed to capitalize on resource advantages and address development shortcomings [2]. - Early planning and action can lead to more effective outcomes, ensuring that efforts in winter tourism yield significant results when the season arrives [2].