Core Viewpoint - The controversy surrounding the "large table board" priced at 1699 yuan in the Li Auto i8 highlights a shift in consumer perception and expectations in the electric vehicle market, contrasting with competitors who focus on advanced technology [1][5][6] Group 1: Product Features and Market Perception - The "large table board" has been criticized as a gimmick, with comparisons made to competitors NIO and Xpeng, who are perceived to be advancing in "black technology" [5][6] - Li Auto's focus on comfort features like the "large table board" raises questions about whether the company is prioritizing the right aspects of vehicle development [6][8] - The practicality of the "large table board" is debated, as it may not appeal to a broad audience despite its potential benefits for specific users [8][13] Group 2: Industry Comparisons and Criticism - Other automakers, such as Ferrari, have criticized the trend of adding non-essential features, arguing that it detracts from the core driving experience [11] - The backlash against Li Auto's comfort features is seen as a reaction to perceived over-marketing rather than a rejection of the features themselves [14][23] - Competitors like BYD and Dongfeng Fengshen are also incorporating similar comfort features, indicating a market acceptance of such configurations [13][15] Group 3: Technological Developments - Li Auto is advancing its VLA driver model, which allows for voice command control, positioning itself as a leader in the application of this technology among new energy vehicle brands [16][19][22] - The VLA technology is being developed in parallel with similar initiatives from competitors, highlighting a competitive landscape in the EV sector [19][22] - Despite criticisms, Li Auto's focus on family-oriented features has resonated with consumers, contributing to its market success [23][24]

Core Insights - The Shanghai Auto Show has experienced a significant shift towards a quieter atmosphere compared to previous years, with a notable absence of high-profile promotional activities and celebrity appearances [3][5][30] - The automotive industry is witnessing a "leveling" movement in vehicle configurations, driven by intense competition among domestic car manufacturers and the normalization of previously hyped technologies [5][10][15] - The trend of "intelligent driving" features becoming standard across various models indicates a shift in consumer expectations and a reduction in the perceived exclusivity of such technologies [8][10][15] Industry Trends - The ongoing regulatory efforts to curb excessive marketing practices among car manufacturers have contributed to a more subdued environment at the auto show [5][30] - The competitive landscape has led to a widespread adoption of L2-level driver assistance technologies, with many brands now offering these features as standard [8][10][15] - The collaboration between traditional automakers and technology suppliers is becoming increasingly common, as companies seek to leverage external expertise to enhance their offerings [10][11][13] Market Dynamics - The Shanghai Auto Show set a new record with 1.01 million attendees and 1,366 vehicles on display, highlighting the event's significance in the global automotive landscape [27][30] - The presence of international visitors and exhibitors has become a norm, with over 63,000 overseas attendees from 97 countries at this year's event [27] - The shift from concept showcases to a focus on mass-produced vehicles reflects the industry's maturation and the need for manufacturers to demonstrate their capabilities to consumers [30]