具体车型方面，赛那入门价26.98万元，新增四驱臻享版33.98万元，配备雷克萨斯LM同款头等舱座椅、 16点气动按摩及半苯胺真皮材质，静谧性达豪车水准。汉兰达入门价21.98万元，配备大屏、真皮座 椅、隔音玻璃等高价值配置。锋兰达入门价10.28万元，实现"入门即满配"，配备大屏、8155芯片及64 色氛围灯。凯美瑞则坚持"增配不增价"，运动版造型全面下放，入门价15.88万元。 广汽丰田强调，本次焕新聚焦用户真实需求，将高端配置全面普及，不做"顶配专属"，而是让每一款入 门车型都具备高价值体验。在新能源渗透率不断提升的背景下，丰田智能电混双擎技术以"混动0差 价"实现全系电混化，用户无需为先进技术额外付费。 商报讯(记者郭雨昕)9月23日，广汽丰田2026款丰田全球车焕新上市，覆盖赛那、汉兰达、凯美瑞、锋 兰达四款车型。新车围绕"入门价值提升"全面升级，将多项原属高配的智能与舒适配置下放至全系，实 现"油电同强、配置平权"。 全系标配高通8155芯片，算力提升4倍，并普及大屏交互，汉兰达配备15.6英寸大屏，锋兰达搭载12.9英 寸屏，均支持Carlink、HiCar与CarPlay全品牌手机互联。TSS ...

Group 1 - The core viewpoint of the article highlights the launch of the new Lantu Zhiyin, which addresses the issue of "bare-bones delivery" in the automotive industry by offering a fully equipped vehicle at a competitive price range of 202,900 to 242,900 yuan [1][2][4] - Lantu Zhiyin is positioned as a key player in the pure electric SUV market, featuring a comprehensive configuration that includes over 100 luxury options as standard, aiming to set a benchmark in the 200,000 yuan family electric SUV segment [1][6] - The vehicle is equipped with advanced technologies such as Huawei's Qiankun Intelligent Driving ADS 4 and Harmony Space 5, and offers two charging solutions with a maximum range of 901 km, addressing consumer concerns about range anxiety [3][5][6] Group 2 - Lantu Automotive has seen significant growth, with a reported cumulative sales of 68,263 vehicles from January to July this year, marking an 88% year-on-year increase, and a monthly delivery exceeding 12,000 units in July, reflecting a 102% growth [2][3] - The company aims to establish the "5 Super New Standards" for the fifth generation of pure electric SUVs, focusing on aesthetics, space, comfort, fast charging, and intelligence, with an investment of over 500 million yuan and 1,202 upgrades for the Lantu Zhiyin [5][6] - The launch of Lantu Zhiyin is expected to enhance Lantu Automotive's market competitiveness and support its upcoming listing on the Hong Kong stock market, creating a dual-driven strategy in both capital and product markets [1][6]

Core Viewpoint - The launch of the new Lantu Zhiyin marks a significant advancement in the electric SUV market, emphasizing full configuration and user-centric design, aiming to redefine the value benchmark for electric SUVs priced around 200,000 yuan [2][12]. Group 1: Product Features - The Lantu Zhiyin is available in three configurations: Rear-drive Qiankun version priced at 202,900 yuan, Four-wheel drive Qiankun version at 222,900 yuan, and Long-range Qiankun version at 242,900 yuan [2]. - It features a high-voltage 800V silicon carbide platform, with the rear-drive and four-wheel drive versions offering a maximum range of 650 km, while the long-range version boasts a class-leading range of 901 km with a 112 kWh battery [2]. - The vehicle includes a spacious interior with a 90.8% usable space rate and a total interior area of 5.2 square meters, designed for family needs [4]. Group 2: Interior and Comfort - The Lantu Zhiyin offers the largest soft package area in its class at 16.4 square meters, with multiple interior and exterior color options, and features a 2.26 square meter panoramic sunroof with 100% physical shading [5]. - It includes luxury features such as zero-gravity seats, a dual-temperature refrigerator, and a high-quality sound system, ensuring a premium experience for all passengers [10]. Group 3: Intelligent Technology - The vehicle is equipped with Huawei's advanced driving assistance system ADS 4 and HarmonySpace 5, featuring 192-line lidar and 29 sensors for enhanced driving safety and convenience [7]. - The system supports various intelligent functions, including seamless integration with mobile applications and advanced voice recognition capabilities [8]. Group 4: Market Strategy and Promotions - Lantu Automotive has introduced promotional offers for early adopters, including a 2,000 yuan deposit that can offset 5,000 yuan of the purchase price, lifetime warranty on key components, and other incentives totaling up to 36,000 yuan [3]. - The launch is part of a broader strategy to establish a dual product matrix with the Lantu FREE+, enhancing the company's competitive edge in the mid-to-large family SUV segment [13].

Core Insights - The Shanghai Auto Show has experienced a significant shift towards a quieter atmosphere compared to previous years, with a notable absence of high-profile promotional activities and celebrity appearances [3][5][30] - The automotive industry is witnessing a "leveling" movement in vehicle configurations, driven by intense competition among domestic car manufacturers and the normalization of previously hyped technologies [5][10][15] - The trend of "intelligent driving" features becoming standard across various models indicates a shift in consumer expectations and a reduction in the perceived exclusivity of such technologies [8][10][15] Industry Trends - The ongoing regulatory efforts to curb excessive marketing practices among car manufacturers have contributed to a more subdued environment at the auto show [5][30] - The competitive landscape has led to a widespread adoption of L2-level driver assistance technologies, with many brands now offering these features as standard [8][10][15] - The collaboration between traditional automakers and technology suppliers is becoming increasingly common, as companies seek to leverage external expertise to enhance their offerings [10][11][13] Market Dynamics - The Shanghai Auto Show set a new record with 1.01 million attendees and 1,366 vehicles on display, highlighting the event's significance in the global automotive landscape [27][30] - The presence of international visitors and exhibitors has become a norm, with over 63,000 overseas attendees from 97 countries at this year's event [27] - The shift from concept showcases to a focus on mass-produced vehicles reflects the industry's maturation and the need for manufacturers to demonstrate their capabilities to consumers [30]