Core Viewpoint - The article highlights the innovative approach of Xi'an Bell Tower Cold Drink Food Co., Ltd. in reviving its traditional product, the "Zhonglou Xiaonaigao" (Bell Tower Milk Cake), through the introduction of a new ice cream flavor called "Bing Momo" (Meat Sandwich Ice Cream), which has gained popularity on social media and reflects local cultural elements [1][2]. Company Overview - Xi'an Bell Tower Cold Drink Food Co., Ltd. has a history of 71 years, originating from the Red Flag Candy Factory in the 1950s, and has evolved through various structural changes to become a well-known brand in the local cold drink market [1][2]. - The company has faced challenges due to increased competition from external brands since 2003, which led to a decline in market share and necessitated a reevaluation of its management and marketing strategies [2][3]. Product Innovation - The introduction of "Bing Momo" represents both a tradition and innovation for the company, combining local flavors with modern consumer preferences. Since its launch in April, over 210,000 units have been sold [1]. - The product development process involved multiple iterations to ensure the right combination of ingredients and presentation, ultimately using a wafer biscuit to encapsulate the flavors of the traditional meat sandwich [4][5]. Market Strategy - The company is actively engaging in market resource integration and collaborating with younger teams to create products that resonate with contemporary tastes, such as the new ice cream series that incorporates local cultural elements [4][5]. - Future plans include further exploration of local ingredients and the integration of Xi'an's representative snacks into their product offerings, aiming to enhance cultural representation through food [5].

Core Insights - The article highlights the rising trend of cultural creative ice products during the summer tourism peak in China, showcasing how these products enhance the visitor experience and drive foot traffic to tourist attractions [1][10]. Group 1: Cultural Creative Ice Products - The "Ice Mo Mo," an ice cream that mimics the shape of the famous Shaanxi dish Roujiamo, combines sweet and savory flavors, reflecting local culture through its design and packaging [4][5]. - Various themed ice creams, such as the "Tang Yun Ice Cream" series featuring iconic figures and landmarks from the Tang Dynasty, are gaining popularity for their diverse flavors and cultural significance [8][10]. Group 2: Social Media and Visitor Engagement - High-quality, visually appealing ice creams serve as "check-in" items and social media shareable content, effectively increasing visitor spending and attracting more tourists through online sharing [10][13]. - The cultural experience and enjoyment of sharing these unique ice creams contribute to their status as "social currency" among visitors [13]. Group 3: Museum and Historical Integration - The Liaoning Provincial Museum has introduced over ten unique cultural creative cold drinks, designed to enhance the visitor experience while showcasing local heritage [15]. - Ice creams inspired by historical artifacts, such as the jade pig dragon and the "Zan Hua Shi Nu Tu" blind box series, offer a playful way for visitors to engage with history [19][21]. Group 4: Architectural Inspirations - Ice creams modeled after significant historical architecture, like the Jin Shrine's Water Mirror Platform, attract tourists who enjoy taking photos and sharing their experiences [25][27]. - The integration of local flavors into ice creams shaped like ancient artifacts, such as the Shang Dynasty bronze vessels, creates a unique culinary experience that connects visitors to regional culture [34][36].