老味道的传承，离不开对品质的坚守。副店长聂文燕系着红围裙，忙着给顾客打包雪糕："为了让大家 在春节期间吃到地道老味道，我们始终坚持真材实料，奶量足才能还原经典风味。"她说，黑芝麻口味 曾因口感不佳收到顾客反馈，门店立刻联合研发部门反复调试。 红灯笼挂满青砖黛瓦的巷陌，春联映着游人笑意盈盈的脸庞。位于西安市碑林区南院门街道的德福巷， 处处洋溢着团圆喜庆的年味。钟楼小奶糕首家形象店内客流不断，不时有购买了各种口味钟楼小奶糕的 顾客举着雪糕与复古门店合影。 钟楼小奶糕始于1954年，历经70余载岁月沉淀，成长为数字化浪潮中的国潮先锋，从钟楼旁的小摊位变 身流量地标，成为新春古城最火的打卡地。"正如包装上写的'儿时记忆不变的味道'，这是西安人刻在 记忆里的味道。"在店内打工的大学生曹侑丞告诉记者。 创新路上，小奶糕深挖地域文化，推出钟楼、兵马俑等景区文创造型，研发肉夹馍等地域限定口味，近 期推出的柿子口味、油泼辣子口味产品备受市场青睐；搭建"云柜+驿站+社群"服务体系，借力直播带 货、亲子活动触达年轻客群。未来，将持续推进技艺、营销、机制三重创新，让老味道在数字时代焕发 更强活力。 钟楼小奶糕的焕新，是当地推动老字号 ...

本报记者 潘世鹏 在海南省文昌市铺前老街，新春的喜庆与人气交织。斑驳的骑楼间，一家装修一新的店铺门前，食客正 排起长队。 从坚守多年的老手艺，到贴合当下的新表达；从代代相传的老味道，到圈粉当代客群的新体验……2026 年农历新春，经济日报记者走访各地老店、老字号、非遗工作室，记录他们守正创新的积极探索，感受 时代与市场对老店新滋味的热烈回应。 糟粕醋进阶 一新一旧，同台共演，正是文昌铺前糟粕醋这一传统美食从"地方小食"迈向"国民味道"的生动缩影。 老街的新春，海风中混杂着独特的酸香。三婆糟粕醋新店试营业期间，每天吸引了数百名乃至上千名食 客专程来"尝鲜"。"很多游客都是冲着糟粕醋来的。在老街品一碗糟粕醋，感受独特的海南风情，才叫 不虚此行。"铺前三婆糟粕醋店店长陈岩说。 "店里环境有特色，糟粕醋的味道也很有特色。"来自石家庄的年轻食客吴雪跟家人自驾游到海南，过了 海口就直奔店里。 店内墙上，一幅幅老照片静静诉说着糟粕醋近一个世纪的传承故事。三婆糟粕醋的故事始于1936年：创 始人李春花以番薯酿酒，用剩余酒糟加祖传酒曲制成糟粕醋。第2代传人黄花美1979年起在铺前小学旁 设摊，被很多学生喜爱。因丈夫在家排行第三 ...

Core Viewpoint - The article highlights the innovative approach of Xi'an Bell Tower Cold Drink Food Co., Ltd. in reviving its traditional product, the "Zhonglou Xiaonaigao" (Bell Tower Milk Cake), through the introduction of a new ice cream flavor called "Bing Momo" (Meat Sandwich Ice Cream), which has gained popularity on social media and reflects local cultural elements [1][2]. Company Overview - Xi'an Bell Tower Cold Drink Food Co., Ltd. has a history of 71 years, originating from the Red Flag Candy Factory in the 1950s, and has evolved through various structural changes to become a well-known brand in the local cold drink market [1][2]. - The company has faced challenges due to increased competition from external brands since 2003, which led to a decline in market share and necessitated a reevaluation of its management and marketing strategies [2][3]. Product Innovation - The introduction of "Bing Momo" represents both a tradition and innovation for the company, combining local flavors with modern consumer preferences. Since its launch in April, over 210,000 units have been sold [1]. - The product development process involved multiple iterations to ensure the right combination of ingredients and presentation, ultimately using a wafer biscuit to encapsulate the flavors of the traditional meat sandwich [4][5]. Market Strategy - The company is actively engaging in market resource integration and collaborating with younger teams to create products that resonate with contemporary tastes, such as the new ice cream series that incorporates local cultural elements [4][5]. - Future plans include further exploration of local ingredients and the integration of Xi'an's representative snacks into their product offerings, aiming to enhance cultural representation through food [5].