冷冻面点

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再度被关注的预制菜,市场空间有多大
Di Yi Cai Jing· 2025-09-18 03:04
Core Viewpoint - The reliance of the restaurant industry on pre-prepared dishes is decreasing, as evidenced by the shift towards fresher, made-to-order food options among leading restaurant chains like Jiumaojiu Group's Taier Sour Fish [1] Group 1: Market Trends - The pre-prepared dish concept sector saw initial strength, with stocks like Delisi and Huifa Foods hitting the limit up, but later experienced a decline of 1.51% on September 17 [2] - Analysts suggest that the long-term trend for pre-prepared dishes remains positive due to increasing restaurant chain standardization, rising labor costs, and faster consumer lifestyles, indicating growth potential in both B2B and B2C markets [2][3] - The demand for pre-prepared products such as cleaned vegetables and processed seafood is rising among chain restaurants, driven by considerations of cost, supply chain stability, and safety [2][3] Group 2: Industry Dynamics - The increasing chain restaurant ratio, currently around 30%, is expected to drive growth in pre-prepared dishes, creating a mutually beneficial cycle between industry concentration and supply chain strength [3] - Unlike the cooling B2C market, B2B sectors like cleaned vegetables and seafood processing continue to expand their market share [4] - The pre-prepared dish industry is still in its early to mid-development stage, with a fragmented competitive landscape and a focus on B2B efficiency and standardization [4] Group 3: Investment Landscape - Several provinces have previously launched supportive policies for the pre-prepared dish industry, focusing on local agricultural products, but many face challenges in attracting investment [6] - Investment in the pre-prepared dish sector has seen a decline since 2022, with a notable drop in financing activity in 2023 and 2024 [7]
探索冷冻面点市场增长路径
凯度消费者指数· 2025-09-11 03:53
Core Viewpoint - The frozen dough market is experiencing a recovery trend in 2025, driven by an expanding consumer base and a 2.6% year-on-year sales growth, with a 2.4 percentage point increase in penetration rate [1] Group 1: Market Trends - The fast-paced lifestyle has led consumers to demand higher standards for frozen dough products, focusing on health, taste, and adaptability to different meal scenarios [4] - The "scientific weight loss" strategy is promoting a refined and focused approach to health concepts in frozen dough products, with an increasing emphasis on natural ingredients like whole grains and buckwheat [5][6] - The market for frozen snacks is a key growth driver, with a 3.2 percentage point increase in penetration rate, particularly in the "baking + freezing" crossover products like frozen pizzas and egg tarts [8] Group 2: Product Innovation - Brands are upgrading ingredients to enhance taste and nutritional value, such as replacing water with fresh milk in buns and using high-quality fats in pancakes [6] - Functional frozen dough products are emerging to meet specific consumer needs, such as low-sugar dumplings for older adults and low-sodium options for health-conscious consumers [6] Group 3: Consumer Behavior - Breakfast is identified as the primary consumption scenario for frozen products, accounting for over 43% of total spending on frozen items, highlighting the importance of energy and taste preferences during this meal [12] - The popularity of kitchen appliances like air fryers and microwaves is expanding the usage scenarios for frozen dough products, allowing for creative cooking methods that enhance family interaction [12] Group 4: Future Outlook - The recovery of the frozen dough market reflects evolving consumer demands and industry efforts in health upgrades, product innovation, and scenario matching, indicating a competitive yet opportunity-rich future [15]
2025“蓉品出川”预制食品产销对接会 助力成都预制菜品牌走向全国
Mei Ri Jing Ji Xin Wen· 2025-04-29 03:25
Group 1 - The event "2025 Rongpin Out of Sichuan Prepared Food Supply and Demand Matching Conference" was held to promote Chengdu's quality products to the national market and help local enterprises expand sales channels [1][2] - The conference gathered prepared food producers and representatives from the catering, commerce, and e-commerce sectors to facilitate direct connections and collaborations [1][2] - The prepared food industry is a key focus for Chengdu's modernization of the food industry and integration of the tertiary sector, with a complete industrial chain already established [2][3] Group 2 - The conference featured a product display area showcasing innovative technologies and core products from participating companies, enhancing trust in Chengdu's prepared foods among buyers [3][5] - Representatives from various sectors expressed interest in establishing long-term partnerships with quality producers to promote the prevalence of prepared foods in restaurants, online platforms, and supermarkets [3][5] - The event successfully facilitated multiple cooperation intentions between producers and buyers, indicating a strong market demand for prepared foods [3][6] Group 3 - Chengdu's government aims to continue supporting local enterprises by integrating resources and promoting quality products to enhance competitiveness and market reach [6] - The event highlighted the innovative achievements and brand strength of Chengdu's prepared food industry, providing solid support for market expansion [6] - Future plans include further collaboration between catering associations and prepared food companies to enhance product standardization and chain restaurant development [5][6]