君亭酒店（301073.SZ） 湖北文旅控股+加盟业务提速+REITs 政策利好，迎发展新阶段 事件：1）25 年 12 月 2 日，公司公告湖北文旅拟通过协议转让和部分要 约收购方式，以 25.71 元/股价格获得公司 36.00%股份及对应表决权，交 易完成后，公司控股股东变更为湖北文旅，实际控制人变更为湖北省国资 委。2）25 年 12 月 8 日，公司与全球酒店特许经营领军企业精选国际酒 店集团在杭州联合举办中国区凯富酒店、凯艺酒店品牌揭幕盛典，两大品 牌经君亭团队本土化定制后将亮相中国市场。3）25 年 12 月 1 日，国家 发改委印发《基础设施领域不动产投资信托基金（REITs）项目行业范围 清单（（2025 年版）》的通知，符合条件的酒店项目可申报 REITs；25 年 12 月 31 日，证监会发布（《关于推动不动产投资信托基金（（REITs）市场高质 量发展有关工作的通知》，将积极推动 REITs 各项工作落实落地。 湖北文旅控股君亭，强强联合互利共赢。据公告，湖北文旅在确保公司现 有经营团队、组织架构与管理层级稳定，充分授予公司自主经营权的基础 上，可将旗下的优质住宿业资产分批次注入上市 ...

Group 1: Strategic Partnership and Brand Launch - Junting Hotel Group and Choice Hotels International launched the Comfort and Quality brands in China, marking a significant collaboration in the hotel industry [1][12] - The brands were customized for the Chinese market, showcasing a model of "global resources + local operations" [2][12] - Initial investment agreements for several hotels were signed, including locations in Chongqing and Nanjing, indicating the start of brand expansion [2][12] Group 2: Comfort Hotel Insights - Comfort Hotel, established in 1981, targets the 18-30 age group with a focus on comfort and practicality, promoting a "Nothing but Comfort" philosophy [3][14] - Investment details show a single room investment of 85,000 yuan, with an average first-year room rate of 300 yuan per night and an occupancy rate of 80% [3][15] - The projected payback period for investors is approximately 3.19 years, making it an attractive option for high turnover [15] Group 3: Quality Hotel Insights - Quality Hotel, with roots dating back to 1939, emphasizes local culture and aims to create a unique cultural experience for guests [4][17] - The investment for a single room is 180,000 yuan, with a first-year average room rate of 520 yuan per night and an occupancy rate of 75% [4][17] - The projected GOP rate is 58%, indicating a strong potential for profitability [17] Group 4: Support Mechanisms for Investors - Junting has established four core support mechanisms to enhance the efficiency of the partnership: funding support, operational management, customer sourcing, and revenue management [6][18] - The funding support includes loans with a minimum interest rate of 4%, alleviating financial pressure for investors [6][18] - The operational management strategy includes a three-month group management period to quickly ramp up operations and reduce trial-and-error costs [6][18] Group 5: Market Implications - The collaboration between Junting and Choice Hotels is expected to drive high-quality development in the mid-to-high-end hotel market in China [6][18] - This partnership is seen as a new paradigm for internationalization and scalability in the hotel industry, potentially leading to the globalization of Chinese hotel services [6][18]