Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported a significant revenue increase of 38.8% year-on-year, reaching 3.082 billion yuan in the first half of 2025, with a remarkable net profit growth of 268.0% to 755 million yuan [2][4]. - The performance of games such as "Heart Town" and "Ragnarok M: Original Server" has driven revenue growth and significantly improved profit margins [2][7]. - The TapTap platform has shown high revenue growth due to algorithm upgrades and increased user engagement, indicating ongoing commercial potential [2][7]. - The company has a strong pipeline of new games and is expanding its presence in the PC gaming sector, which is expected to enhance community commercialization potential [2][7]. Summary by Sections Financial Performance - In the first half of 2025, the company achieved a revenue of 3.082 billion yuan, a year-on-year increase of 38.8%, and a net profit of 755 million yuan, up 268.0% [2][4]. - Adjusted net profit reached 796 million yuan, reflecting a year-on-year increase of 235.3% [2][4]. Game Business - The game revenue increased by 39.4% year-on-year to 2.071 billion yuan, with a sequential increase of 6.3% compared to the second half of 2024 [7]. - The average monthly active users (MAU) and paying users increased by 19.7% and 21.1% year-on-year, reaching 11.409 million and 1.322 million, respectively [7]. - The gross margin for the game business improved by 8.0 percentage points year-on-year to 68.0% [7]. TapTap Platform - TapTap's revenue grew by 37.6% year-on-year to 1.011 billion yuan, benefiting from improved advertising algorithms and user engagement [7]. - The MAU for TapTap in China increased by 0.9% year-on-year to 43.625 million, while the international version saw a slight decline [7]. Operational Efficiency - The company improved its operational efficiency, with a decrease in sales expense ratio by 7.2 percentage points year-on-year to 24.1% [7]. - The overall gross margin increased by 5.7 percentage points year-on-year to 73.1%, leading to a significant improvement in net profit margin to 25.8% [7]. Future Outlook - The company has several promising new game releases planned, including the overseas version of "Heart Town" and the next-generation title "Ragnarok RO: Guardian of Eternal Love 2" [7]. - TapTap is focusing on increasing the number of PC games, which is expected to drive growth in the community commercialization potential [7].

Core Viewpoint - The company's performance in the second half of 2024 is stable, with revenue expectations met, but core operating profits fell short due to higher sales expenses and reliance on other income sources [2][9][36]. Group 1: Game Performance - Game revenue in the second half increased by 71% year-on-year, reaching CNY 2.78 billion, driven by new self-developed games like "Start Your Journey, Muffin" [3][24]. - The new game "Heart Town" is expected to perform well, although its iOS ranking has fluctuated recently, indicating a need for ongoing user engagement strategies [4][26]. - The pipeline for new games is limited, with fewer releases compared to the previous year, raising concerns about the sustainability of revenue growth [5][31]. Group 2: TapTap Performance - TapTap's domestic monthly active users (MAUs) reached 44.85 million, a 19% increase year-on-year, primarily driven by "Heart Town" [18][21]. - Internationally, TapTap's user base has stabilized after a decline, but future growth remains uncertain due to reduced marketing efforts [6][18]. - The monetization strategy for TapTap has remained conservative, with ad revenue per user stable compared to last year, but the platform holds a significant market share in the gaming ad sector [8][21]. Group 3: Profitability and Financials - The company reported a net profit of CNY 890 million for the year, within the guidance range, but core operating profits were below market expectations due to increased marketing costs for new games [9][36]. - The gross profit margin improved, driven by a higher proportion of self-developed games, although channel distribution costs increased due to overseas game launches [9][36]. - The company declared its first dividend of HKD 0.4 per share, reflecting a payout ratio of nearly 25%, which is considered a normal level for dividends [11]. Group 4: Market Expectations - Market expectations for 2025 are optimistic, with projected revenue growth of 25% and profit growth of 45%, although these projections may be overly optimistic given the current game pipeline [14][15]. - The company's market valuation corresponds to a price-to-earnings ratio of 15-16x, which is typical for gaming stocks in a favorable product cycle [14].

Investment Rating - The report maintains a positive investment rating for the media and internet sectors, particularly highlighting leading companies in various sub-sectors [1]. Core Insights - The report emphasizes that the valuation of Chinese internet companies is expected to rise, driven by continuous innovation in AI and supportive policies, suggesting that the technology and internet sectors in China remain undervalued compared to their overseas counterparts [1]. - Companies such as Tencent, Bilibili, and Xindong Company are noted for their strong performance and potential for growth, with Xindong Company exceeding market expectations for 2024 [1]. Market Performance Overview - The media sector saw a 5.19% increase last week, ranking fourth among all sectors, and has risen 13.34% year-to-date, ranking third overall [10]. - The report highlights significant stock performance among individual companies, with BlueFocus and Hubei Broadcasting leading the gains [15]. Company Highlights - Tencent's advancements in AI are compared to the impact of WeChat's launch in 2011, indicating a potential for significant future growth [1]. - Bilibili is expected to achieve profitability for the first time this year, with strong user engagement and a focus on AI advertising [1]. - Xindong Company reported a substantial increase in 2024 earnings, driven by successful new game launches and growth in its TapTap platform [1]. Industry Data Overview - The report provides detailed data on the film and television sectors, noting that the top films in terms of box office revenue are predominantly Chinese productions [19]. - In the gaming sector, Tencent dominates the iOS best-seller list with multiple titles, including "Honor of Kings" [31]. Future Outlook - The report anticipates continued growth in the media and gaming sectors, supported by new content releases and technological advancements [1][19].