Core Viewpoint - The fourth International Geographical Indication Products Expo will be held in Luzhou from September 26 to 28, 2023, aiming to enhance the visibility and trade of geographical indication products globally [5][7]. Group 1: Event Overview - The expo will feature over 800 domestic and international enterprises, showcasing more than 7,000 products from over 40 countries and regions [5][7]. - This year's event includes three main exhibition halls with 42 exhibition areas, highlighting products from Malaysia as the guest country, and various local specialties from China [7][8]. Group 2: Economic Impact - The expo is expected to significantly boost the local economy, with projections indicating that related industries will reach a total output value of 45.5 billion yuan by 2024, creating approximately 300,000 jobs [11]. - The event serves as a key platform for enhancing domestic and international trade, promoting collaboration in the geographical indication sector [8]. Group 3: Innovation and Engagement - The expo will introduce an online platform for year-round operations, facilitating continuous supply-demand matching and showcasing products [8]. - Various immersive experiences and activities are planned to enhance public participation, including food and cultural events that integrate local specialties [10].

Core Viewpoint - Luzhou is transforming its consumption ecosystem by leveraging its reputation as a "Chinese Liquor City" and integrating cultural tourism with commerce to create a globally influential destination for liquor culture tourism [5][6]. Group 1: Economic Development - Luzhou's total retail sales of consumer goods reached 60.56 billion yuan from January to May, marking a year-on-year growth of 6.8%, ranking third in the province [5]. - The city is investing 1.5 billion yuan in the construction of the China Baijiu Museum, which aims to enhance the city's appeal and extend visitor stay [5]. Group 2: Tourism and Cultural Integration - Luzhou is focusing on deepening the integration of culture, tourism, and commerce, aiming to create a leisure vacation area and a vibrant health zone [5]. - The city plans to develop themed commercial districts and enhance the night-time economy by promoting the "Night Tour of the Two Rivers" brand [5][6]. Group 3: Consumer Experience Enhancement - Luzhou is introducing diverse consumption experiences, such as immersive liquor culture tours and themed food festivals, to attract more visitors [6]. - The city is also developing outdoor sports and cultural events to boost local tourism and consumer engagement [6]. Group 4: Policy and Infrastructure Support - Luzhou's government is set to implement 19 policies aimed at enhancing consumer experiences and supporting local businesses, focusing on performance in entertainment, first-store economy, and consumer incentives [6]. - The Luzhou Wanxianghui shopping center has introduced over 80 first stores in the region, maintaining a high percentage of new brands to attract younger consumers [6].