沱江边美食一条街。 □乔陆/文 牟科/图在泸州老窖国宝窖池群旁，一座形似巨型酒樽的建筑——中国白酒博物馆正拔地 而起。这座总投资15亿元的地标性建筑，将成为泸州新的"城市封面"。泸州，这座因酒而兴的城 市，正在重构酒城消费新生态。今年1—5月，泸州市社会消费品零售总额实现605.6亿元，同比增 长6.8%，增速位居全省第三位。然而，泸州清醒地认识到："酒香也怕巷子深"。如何持续擦亮"中 国酒城"的金字招牌？如何让两江四岸的商业资源高效联动？如何培育新的消费增长点，激发消费 潜能？泸州的答案是——以"酒"为媒，推进文旅商深度融合发展，着力打造具有全球影响力的白 酒文化旅游目的地，具有区域集聚力的休闲度假区、健康活力区、时尚赛演区，建成文旅融合科 技创新走廊。空间再造、场景上新、市场培育，泸州以"三新"实践助力高质量建设区域消费中心 城市。空间再造"酒要会·在泸州"点亮城市新地标"过去游客来泸州，大多只是看看窖池、买瓶 酒，消费链条单一。由于老窖景区面积限制，游客停留时间也相对短暂。"泸州市文化广播电视和 旅游局相关负责人坦言。以2024年国庆假期的数据为例，泸州老窖旅游区接待游客2.6万余人次， 而位于合江县的 ...

积梦智能 CEO、腾讯云 TVP 谢孟军 6月20日，由上海人工智能实验室、腾讯云TVP 、泸州老窖·国窖1573研究院联合主办的「智汇制造 创赢未来」腾 讯云TVP AI研讨会暨泸州老窖·国窖1573研究院智库研讨会在上海成功举办。在本次活动中，专家们现场参观全国 首个大模型创新生态社区"模速空间"，直观体验 AI 前沿技术与创新应用的碰撞。来自智能制造、数字化、AI 等 领域大咖，围绕AI技术、应用落地、行业实践心得等展开深入研讨。活动特设头脑风暴环节，各位专家畅所欲 言，进行精彩的观点碰撞，共同探讨AI的现在和未来。 主持人开场 主持人积梦智能 CEO、腾讯云 TVP 谢孟军在活动伊始时表示，我们处在一个变革之年，通用大模型加速落地， AI正从任务型算法迈向认知智能。与此同时，具身智能的崛起打破虚拟与物理世界的界限，推动行业进入生产力 革新阶段。今天，期待与各位专家老师共探大模型、具身智能的多元落地路径，为产业智能化升级提速助力。 主办方致辞 泸州老窖股份有限公司党委副书记、总经理、泸州老窖·国窖1573研究院执行院长 林锋 泸州老窖股份有限公司党委副书记、总经理、泸州老窖·国窖1573研究院执行院长 ...

以下文章来源于和讯商业 ，作者孟圆 和讯商业 . 商业世界的故事、逻辑、认知。由"和讯商业"团队出品。 最严禁酒令，严在哪里？ 5 月 18 日，中共中央、国务院修订发布的《党政机关厉行节约反对浪条例》第二十三条划下红线：公务 工作餐 " 不提供高档菜肴，不得提供香烟，不上酒 "。 短短 十几个字 ， 在白酒行业掀起巨浪，被业内称为 "史上最严禁酒令" 。 事实上， "禁酒令" 并非横空出世 。 自 2012 年 " 三公经费 " 严控以来，各地已多次尝试约束公务饮酒 。 但这一次， " 不上酒 " 三个字彻底封死了所有模糊空间 ， 它不再是 " 限制 " ，而是 " 禁止 "， 且严苛程 度远超以往。 那么，最严 "禁酒令"到底严在哪里？ " 史上最严禁酒令 " 一出，白酒行业瞬间被推上舆论风口。 从 5 月 18 日新规发布至今不到一个月，行业 内外已掀起多轮热议。 当下，最核心的问题就是，"禁酒令"会冲击白酒行业么？或者说得严重些，这次会像十三前的 "禁酒 令"那样，给白酒行业造成重创么？ 回溯过往， " 禁酒令 " 并非首次登场。自 2012 年 " 三公经费 " 严控起，各地便陆续对公务饮酒设限。 ...

Core Insights - The Chinese liquor industry is experiencing a trend of decreasing volume but increasing prices, with leading brands like Moutai and Wuliangye seeing revenue and net profit growth despite a decline in overall industry production [2][5][13] - Brand building has become crucial for all liquor companies, especially for small and medium enterprises, which can seek growth through regional market focus, transforming into specialty wineries, and enhancing consumer interaction [2][5][16] - The rise of low-alcohol and fruit wines poses challenges for traditional liquor companies, which must prioritize product quality and innovation to adapt to changing consumer preferences [2][22][25] Industry Trends - The overall production capacity of the liquor industry has been declining, with current capacity at about 30% of its peak in 2016, reflecting a shift in consumer preference towards premium and aged liquors [5][6][8] - The competition is increasingly characterized by a "survival of the fittest" dynamic, where leading brands grow at the expense of smaller players, leading to a phenomenon described as "this consumes that" [5][13] - The market is witnessing a bifurcation where high-end brands are facing price adjustments, with Moutai's actual transaction price dropping nearly 30% from its peak [14][29] Company Strategies - Companies like Gujinggong and Jinshiyuan have benefited from the industry's increasing concentration and have successfully leveraged regional economic growth to enhance their market positions [16][17] - Watering brands like Shui Jing Fang are focusing on brand building and product quality, positioning themselves well in the competitive landscape [19] - Small liquor companies are encouraged to either dominate a specific regional market or transform into local wineries that resonate with community sentiments, potentially leading to profitable operations [20][21] Consumer Behavior - Consumers increasingly demand specific brands when purchasing liquor, indicating a strong brand loyalty that drives market dynamics [12][19] - The perception of liquor as a premium product has led to a decline in the acceptance of non-branded or lower-quality offerings, emphasizing the importance of brand reputation [6][8][12] - The younger generation's shift towards lighter alcoholic beverages and fruit wines presents both a challenge and an opportunity for traditional liquor companies to innovate and adapt [22][23][25] Investment Outlook - The liquor sector is currently undergoing a valuation correction after a period of rapid growth, with investors advised to approach the market with a rational mindset based on their investment goals [27][29] - The potential for mergers and acquisitions in the liquor industry remains high, with significant interest in brands that can demonstrate strong growth potential [28][29] - The evolving economic landscape and changing consumer preferences necessitate a careful evaluation of investment strategies within the liquor sector [28][29]

结构分化，重视成长 [Table_Industry] 食品饮料 [Table_Invest] 评级： 增持 ——食品饮料板块 2024 年报&2025 一季报总结 | [table_Authors] 訾猛(分析师) | 颜慧菁(分析师) | 李美仪(分析师) | | --- | --- | --- | | 021-38676666 | 021-38676666 | 021-38676666 | | 登记编号 S0880513120002 | S0880525040022 | S0880524080002 | 本报告导读： 食品饮料板块 2024 年收入、净利润同比+2%、+4%，25Q1 收入、净利润同比+1%、 +0.2%，整体降速。其中白酒板块低增、龙头突出，大众品表现分化、结构性增长。 投资要点： 究 证 券 研 究 报 告 请务必阅读正文之后的免责条款部分 股 票 研 究 行 业 专 题 研 股票研究 /[Table_Date] 2025.05.05 [Table_Summary] 投资建议：1）白酒：发展更加理性，注重高质量发展，头部企业增 长持续性和确定性相对较强，建议增持动销较好标的山西汾酒、今 ...

食饮 2024 年报及 25 一季报总结 20250505 摘要 • 白酒行业处于摸底阶段，整体降速、费用提升，高端白酒如茅台、五粮液、 泸州老窖展现较强韧性，24Q4 和 25Q1 合计高端白酒营收和利润分别同 比增长 7.4%和 7.9%，优选基本面较强或龙头企业方向。 • 大众品类在 2025 年春季表现出色，是牛市中的主要增长点，但调味品及 偏餐饮链方向财报压力仍然较大。餐饮供应链企业通过布局新品及拓展渠 道寻求增量，但毛利率承压显著。 • 啤酒行业销量承压，价格升级速度变慢，但一些公司通过单品放量和经营 效率提升获得超额利润。24 年度啤酒板块受多因素影响收入端普遍承压， 但 25 年第 1 季除百威外其他品牌销量实现开门红。 • 保健品和添加剂赛道中长期扩张，具备研发能力的 ODM/OEM 企业具有稳 定性和竞争力。饮料行业出现分化，能量饮料、电解质饮料公司推出新品， 无糖茶饮竞争压力加大。 • 白酒板块 24Q4 与 25Q1 合计销售费用率约为 9.7%，同比增加 0.4 个百 分点，各家酒企普遍采用费用投放策略以保市场份额，区域性品牌在宴席 投放上投入较多。 Q&A 2025 年食品饮料行业 ...

Summary of Key Points from Conference Call Records Industry Overview Alcohol Industry - The liquor industry is showing a stable recovery with major companies like Moutai setting a 9% revenue growth target, Wuliangye aligning with macro indicators, and Luzhou Laojiao emphasizing steady growth. The supply-side pressure in the industry has significantly eased, and channel feedback is expected to improve [1][3]. - Moutai and Wuliangye have reported double-digit growth, slightly exceeding market expectations, while Luzhou Laojiao's cash flow performance is better than its apparent data [3]. Beer Industry - The beer sector performed well in Q1 2025, with small breweries like Zhujiang and Yanjing showing outstanding results. Qingdao Beer and Chongqing Beer met expectations, and structural improvements are noted despite pressure on ton prices [4][5]. Beverage Industry - The beverage sector continues to trend towards health and functionality, with Dongpeng Beverage showing high growth and new products like health water from Lululemon gaining attention. Nongfu Spring is also highlighted as a company to watch [6]. Dairy Industry - The dairy sector is experiencing supply-side adjustments, with Yili's Q1 report showing positive revenue growth. The improvement in demand is expected to resonate with the raw milk cycle, while Mengniu is noted for its defensive attributes [7]. Snack Industry - The snack sector is exhibiting a new consumption growth trend, with companies like Weilong and Yuyou revising their forecasts upward. Yuyou has entered new channels, and Ganyuan's overseas market prospects for Q2 are promising [8]. Textile and Apparel Industry - The textile and apparel industry is showing a trend of low performance followed by high recovery, particularly in sports apparel. Anta Sports is effectively managing multiple brands, while home textile companies like Luolai and Mercury Home Textile are seen as defensive investments [11][12]. Key Recommendations - **Liquor**: Recommended stocks include Moutai, Luzhou Laojiao, and regional leaders like Fenjiu and Wuliangye [10]. - **Beer**: Focus on Qingdao Beer and its strong dividend yield [5]. - **Dairy**: Yili and Mengniu are highlighted as key players [10]. - **Beverages**: Nongfu Spring and Lululemon are recommended [10]. - **Snacks**: Weilong, Yuyou, and Ganyuan are noted for their growth potential [10]. - **Textiles**: Anta Sports and home textile brands like Luolai are recommended for their defensive qualities [11][12]. Additional Insights - The pig farming sector is currently valued highly, with pig prices remaining elevated, but the breeding sector's outlook is cautious due to limited capacity recovery. Key companies to watch include Muyuan, Shennong Group, and Dekang [2][20]. - The poultry industry, particularly yellow feathered chickens, is facing challenges with prices down from last year, but companies like Lihua and Wens continue to expand [21]. - The retail sector is experiencing rapid growth, especially in the snack segment, with companies like Liangpinpuzi expected to open numerous new stores [33][34]. - The home appliance industry is focusing on tariff adjustments and new consumption trends, with companies like Vanward Electric and TCL Electronics showing strong performance [37][38].

Core Insights - Chinese brands are evolving towards deeper cultural engagement and emotional resonance, moving from mere scale expansion to a focus on brand value and identity [1] - The rise of traditional culture in branding is becoming a significant trend, with nearly 79% of young consumers indicating that products incorporating national cultural elements enhance their purchase intent [1][2] Group 1: Cultural Empowerment in Branding - Traditional culture is being revitalized and integrated into various consumer scenarios, with brands leveraging cultural heritage to enhance their market presence [2][4] - The success of the film "Nezha: Birth of the Demon Child" has led to a surge in brand collaborations, with its IP licensing fees increasing from 5 million to 9 million yuan, and over 20 brands engaging in cross-industry partnerships [3][4] - Brands like Mengniu Dairy have effectively utilized cultural IPs, creating promotional content that resonates with consumers and aligns with their brand values [5] Group 2: Traditional Culture as a Brand Asset - Traditional cultural IPs are becoming valuable assets for various industries, particularly in the liquor sector, where companies like Shede Liquor are launching themed products based on cultural figures [9] - The integration of traditional culture into branding is seen as a way to establish emotional connections with consumers, enhancing brand differentiation [10][12] - Companies are increasingly emphasizing their historical and cultural heritage in marketing strategies, with brands like Wuliangye and Luzhou Laojiao highlighting their traditional brewing techniques and historical significance [12][17] Group 3: Experiential and Digital Integration - Retailers like Wangfujing are creating immersive cultural experiences, such as the "Yiyun Dunhuang Digital Museum," to engage consumers and enhance the shopping experience [18][19] - The blending of cultural elements with consumer experiences is seen as a pathway for brands to elevate their market positioning and foster emotional connections with customers [20][21] - The approach involves not just superficial integration of cultural elements but a deeper alignment with the brand's core values and identity [20]