国际合作更加深入。拟邀请马来西亚担任主宾国，将设置全球好物馆，国外企业近百家参展，举办"国 际经贸代表团走进地标博览会"等系列活动，联合呈现一场"中西合璧""精彩亮眼"的经贸交流盛宴。预 计本届博览会将迎来4个国家的近50名外国嘉宾，集中展示17个国家的近100款独具特色的海外地理标志 产品。 中国发展网讯 2025年9月8日，泸州市人民政府新闻办在四川新闻发布厅召开第四届国际地理标志产品 博览会新闻发布会。四川省泸州市人民政府副市长靳地胜，泸州市农业农村局局长陈光明，泸州市商务 会展局局长唐一，泸州市市场监督管理局局长宋庆，泸州市叙永县委常委、宣传部部长袁涛出席新闻发 布会介绍情况并回答记者提问。发布会由泸州市委宣传部副部长、市委外宣办（市政府新闻办）主任陈 敏主持。 记者从发布会现场获悉，第四届国际地理标志产品博览会将于9月26日至28日在泸州国际会展中心举 办。本届地理标志产品博览会聚焦"强化地标赋能·惠享美好生活"，拟邀请马来西亚担任主宾国。届 时，国家有关部委、省直部门代表以及国际友人等近100位重要嘉宾将莅临泸州，共襄盛举！ 据泸州市人民政府副市长靳地胜介绍，本届博览会共策划18项活动，展出和活动 ...

Core Viewpoint - The article highlights the growing popularity of Hejiang lychee, particularly due to the influence of the hit drama "Lychee of Chang'an," and emphasizes the financial support from Postal Savings Bank to local farmers and companies, facilitating the growth of the lychee industry in Hejiang [1][3][8]. Group 1: Industry Overview - Hejiang County is recognized as a significant production area for lychee, known for its unique geographical and climatic conditions that contribute to the fruit's desirable characteristics [1]. - The peak season for lychee harvesting in Hejiang is from mid-July to mid-August, during which farmers experience high demand and pressure to deliver fresh produce quickly [5]. Group 2: Financial Support and Impact - Postal Savings Bank has increased its financial support for lychee farmers and companies, addressing their funding needs and helping them expand their market reach [3][8]. - A local farmer, referred to as "Brother Luo," successfully secured a loan of 300,000 yuan from Postal Savings Bank, which significantly aided his operations during a critical period [5]. - Hejiang Zhongli Agricultural Development Co., Ltd. has benefited from multiple loans totaling 2.78 million yuan from Postal Savings Bank, enabling the company to grow and streamline its operations [8]. Group 3: Operational Insights - Hejiang Zhongli operates a comprehensive supply chain for lychee, including seedling cultivation, harvesting, storage, packaging, and distribution, with a capacity to sell up to 100,000 pounds of lychee daily [6][8]. - The bank's tailored financing solutions and efficient service have been crucial for local businesses, allowing them to navigate challenges and enhance their operational capabilities [8].

Core Insights - The article highlights the resurgence of the lychee industry in Hejiang County, driven by local farmers and entrepreneurs who are leveraging modern marketing techniques and tourism to promote lychee culture [2][11]. Industry Overview - Hejiang County has a long history of lychee cultivation, with over 2,000 years of history and more than 70 varieties currently grown, including the famous "Feizi Xiao" [12]. - The total planting area for lychee in the county is 306,000 acres, accounting for over 90% of the province's total production and value [12]. - The expected total production for this year is 120 million pounds, marking a historical high for the region [12]. Marketing and Sales Strategies - Local farmers are utilizing live streaming and social media to market their products, with significant engagement from consumers [4][11]. - The use of modern cold chain logistics allows fresh lychees to be shipped directly to major cities like Beijing, Shanghai, Guangzhou, and Shenzhen within 24 hours [10]. - The lychee market in Hejiang County is bustling, with thousands of pounds being sold daily, showcasing a vibrant trading environment [10]. Cultural Promotion - The popularity of the TV show "The Lychee of Chang'an" has helped to elevate the profile of Hejiang lychees, attracting tourists and increasing local interest [11]. - The establishment of ancient lychee tree parks serves both as a tourist attraction and a means to educate visitors about the history and significance of lychee cultivation in the region [11].

Core Viewpoint - Luzhou is transforming its consumption ecosystem by leveraging its reputation as a "Chinese Liquor City" and integrating cultural tourism with commerce to create a globally influential destination for liquor culture tourism [5][6]. Group 1: Economic Development - Luzhou's total retail sales of consumer goods reached 60.56 billion yuan from January to May, marking a year-on-year growth of 6.8%, ranking third in the province [5]. - The city is investing 1.5 billion yuan in the construction of the China Baijiu Museum, which aims to enhance the city's appeal and extend visitor stay [5]. Group 2: Tourism and Cultural Integration - Luzhou is focusing on deepening the integration of culture, tourism, and commerce, aiming to create a leisure vacation area and a vibrant health zone [5]. - The city plans to develop themed commercial districts and enhance the night-time economy by promoting the "Night Tour of the Two Rivers" brand [5][6]. Group 3: Consumer Experience Enhancement - Luzhou is introducing diverse consumption experiences, such as immersive liquor culture tours and themed food festivals, to attract more visitors [6]. - The city is also developing outdoor sports and cultural events to boost local tourism and consumer engagement [6]. Group 4: Policy and Infrastructure Support - Luzhou's government is set to implement 19 policies aimed at enhancing consumer experiences and supporting local businesses, focusing on performance in entertainment, first-store economy, and consumer incentives [6]. - The Luzhou Wanxianghui shopping center has introduced over 80 first stores in the region, maintaining a high percentage of new brands to attract younger consumers [6].