7月16日清晨5点，合江县马街荔枝交易市场已热闹起来。 7月16日凌晨，荔枝大户文俊杰（中）和荔农一起戴着头灯、踩着梯子采摘成熟的荔枝。 7月16日凌晨，合江县马街荔枝交易市场内，买家打着手电交易。 "为了一颗荔枝，我从上海回到家乡。"合江人徐莉香辞去上海工作，专门在家乡修建了一家民宿，推广荔枝文 化。 7月16日清晨，合江县荔江镇荔枝古树公园内，新农人姜晓霞（右）带着团队直播带货。 7月15日夜，百年荔树映银河，恰如范成大诗境："甘露凝成一颗冰，露秾冰厚更芳馨。夜凉将到星河下，拟共嫦 娥斗月明。" 7月18日，合江鲜荔枝摆进成都太平洋影城王府井店，供《长安的荔枝》的观众品尝。 7月16日，游客在合江县马街荔枝交易市场选好荔枝后现场打包发快递。 7月16日凌晨2点，泸州市合江县荔江镇花桂村的山脊仍被夜色包裹，连绵的荔枝林里已亮起一片"灯海"—— 那是荔农头上的头灯。梯子轻响，枝条微颤，一串串饱满红润的果实被放入筐中。 "12点上山，3点前必须下山，凌晨是黄金时段。"荔枝大户文俊杰边说边把刚剪下的"妃子笑"轻放筐中。夜凉 露重，水汽锁住甜味，早一步上市就能多卖一块钱。不到3点，文俊杰家的小院灯火通明：分级、剪枝 ...

Core Viewpoint - Luzhou is transforming its consumption ecosystem by leveraging its reputation as a "Chinese Liquor City" and integrating cultural tourism with commerce to create a globally influential destination for liquor culture tourism [5][6]. Group 1: Economic Development - Luzhou's total retail sales of consumer goods reached 60.56 billion yuan from January to May, marking a year-on-year growth of 6.8%, ranking third in the province [5]. - The city is investing 1.5 billion yuan in the construction of the China Baijiu Museum, which aims to enhance the city's appeal and extend visitor stay [5]. Group 2: Tourism and Cultural Integration - Luzhou is focusing on deepening the integration of culture, tourism, and commerce, aiming to create a leisure vacation area and a vibrant health zone [5]. - The city plans to develop themed commercial districts and enhance the night-time economy by promoting the "Night Tour of the Two Rivers" brand [5][6]. Group 3: Consumer Experience Enhancement - Luzhou is introducing diverse consumption experiences, such as immersive liquor culture tours and themed food festivals, to attract more visitors [6]. - The city is also developing outdoor sports and cultural events to boost local tourism and consumer engagement [6]. Group 4: Policy and Infrastructure Support - Luzhou's government is set to implement 19 policies aimed at enhancing consumer experiences and supporting local businesses, focusing on performance in entertainment, first-store economy, and consumer incentives [6]. - The Luzhou Wanxianghui shopping center has introduced over 80 first stores in the region, maintaining a high percentage of new brands to attract younger consumers [6].