Core Viewpoint - The fourth International Geographical Indication Products Expo will be held in Luzhou from September 26 to 28, 2023, aiming to enhance the visibility and trade of geographical indication products globally [5][7]. Group 1: Event Overview - The expo will feature over 800 domestic and international enterprises, showcasing more than 7,000 products from over 40 countries and regions [5][7]. - This year's event includes three main exhibition halls with 42 exhibition areas, highlighting products from Malaysia as the guest country, and various local specialties from China [7][8]. Group 2: Economic Impact - The expo is expected to significantly boost the local economy, with projections indicating that related industries will reach a total output value of 45.5 billion yuan by 2024, creating approximately 300,000 jobs [11]. - The event serves as a key platform for enhancing domestic and international trade, promoting collaboration in the geographical indication sector [8]. Group 3: Innovation and Engagement - The expo will introduce an online platform for year-round operations, facilitating continuous supply-demand matching and showcasing products [8]. - Various immersive experiences and activities are planned to enhance public participation, including food and cultural events that integrate local specialties [10].

Core Viewpoint - The Fourth International Geographical Indication Products Expo will be held in Luzhou from September 26 to 28, 2025, focusing on enhancing geographical indications and improving quality of life, with Malaysia as the guest country [1][4]. Group 1: Event Overview - The expo will feature 18 planned activities and cover an exhibition area of 45,000 square meters, with three main pavilions and 42 exhibition areas, expecting over 800 participating enterprises [1][2]. - Approximately 100 important guests, including representatives from national ministries and international friends, are expected to attend the event [1]. Group 2: International Cooperation - The expo aims for deeper international collaboration, with Malaysia as the guest country and nearly 100 foreign enterprises participating, showcasing geographical indication products from 17 countries [1][2]. Group 3: Cross-Industry Integration - The event will innovate a fusion model of "geographical indication products + cultural tourism + consumption matrix," featuring various performances and immersive experiences to enhance consumer engagement [2]. Group 4: Supply and Demand Matching - The expo will invite around 150 core buyers from major platforms like Alibaba and Meituan to facilitate precise supply-demand matching through various events [2][3]. Group 5: Regional Collaboration - The establishment of the Chengdu-Chongqing Geographical Indication Pavilion will showcase over 300 geographical indication products from the region, promoting economic collaboration [3]. Group 6: Community Benefits - The expo will host the first "Four Cities Discussion on Health" culinary competition, promoting the integration of geographical indication ingredients with traditional medicine [3][4]. - Various incentives, including nearly 500,000 yuan in consumption vouchers, will be distributed to enhance local consumer engagement and participation [3].

Core Viewpoint - The article highlights the growing popularity of Hejiang lychee, particularly due to the influence of the hit drama "Lychee of Chang'an," and emphasizes the financial support from Postal Savings Bank to local farmers and companies, facilitating the growth of the lychee industry in Hejiang [1][3][8]. Group 1: Industry Overview - Hejiang County is recognized as a significant production area for lychee, known for its unique geographical and climatic conditions that contribute to the fruit's desirable characteristics [1]. - The peak season for lychee harvesting in Hejiang is from mid-July to mid-August, during which farmers experience high demand and pressure to deliver fresh produce quickly [5]. Group 2: Financial Support and Impact - Postal Savings Bank has increased its financial support for lychee farmers and companies, addressing their funding needs and helping them expand their market reach [3][8]. - A local farmer, referred to as "Brother Luo," successfully secured a loan of 300,000 yuan from Postal Savings Bank, which significantly aided his operations during a critical period [5]. - Hejiang Zhongli Agricultural Development Co., Ltd. has benefited from multiple loans totaling 2.78 million yuan from Postal Savings Bank, enabling the company to grow and streamline its operations [8]. Group 3: Operational Insights - Hejiang Zhongli operates a comprehensive supply chain for lychee, including seedling cultivation, harvesting, storage, packaging, and distribution, with a capacity to sell up to 100,000 pounds of lychee daily [6][8]. - The bank's tailored financing solutions and efficient service have been crucial for local businesses, allowing them to navigate challenges and enhance their operational capabilities [8].

Core Insights - The article highlights the resurgence of the lychee industry in Hejiang County, driven by local farmers and entrepreneurs who are leveraging modern marketing techniques and tourism to promote lychee culture [2][11]. Industry Overview - Hejiang County has a long history of lychee cultivation, with over 2,000 years of history and more than 70 varieties currently grown, including the famous "Feizi Xiao" [12]. - The total planting area for lychee in the county is 306,000 acres, accounting for over 90% of the province's total production and value [12]. - The expected total production for this year is 120 million pounds, marking a historical high for the region [12]. Marketing and Sales Strategies - Local farmers are utilizing live streaming and social media to market their products, with significant engagement from consumers [4][11]. - The use of modern cold chain logistics allows fresh lychees to be shipped directly to major cities like Beijing, Shanghai, Guangzhou, and Shenzhen within 24 hours [10]. - The lychee market in Hejiang County is bustling, with thousands of pounds being sold daily, showcasing a vibrant trading environment [10]. Cultural Promotion - The popularity of the TV show "The Lychee of Chang'an" has helped to elevate the profile of Hejiang lychees, attracting tourists and increasing local interest [11]. - The establishment of ancient lychee tree parks serves both as a tourist attraction and a means to educate visitors about the history and significance of lychee cultivation in the region [11].

Core Viewpoint - Luzhou is transforming its consumption ecosystem by leveraging its reputation as a "Chinese Liquor City" and integrating cultural tourism with commerce to create a globally influential destination for liquor culture tourism [5][6]. Group 1: Economic Development - Luzhou's total retail sales of consumer goods reached 60.56 billion yuan from January to May, marking a year-on-year growth of 6.8%, ranking third in the province [5]. - The city is investing 1.5 billion yuan in the construction of the China Baijiu Museum, which aims to enhance the city's appeal and extend visitor stay [5]. Group 2: Tourism and Cultural Integration - Luzhou is focusing on deepening the integration of culture, tourism, and commerce, aiming to create a leisure vacation area and a vibrant health zone [5]. - The city plans to develop themed commercial districts and enhance the night-time economy by promoting the "Night Tour of the Two Rivers" brand [5][6]. Group 3: Consumer Experience Enhancement - Luzhou is introducing diverse consumption experiences, such as immersive liquor culture tours and themed food festivals, to attract more visitors [6]. - The city is also developing outdoor sports and cultural events to boost local tourism and consumer engagement [6]. Group 4: Policy and Infrastructure Support - Luzhou's government is set to implement 19 policies aimed at enhancing consumer experiences and supporting local businesses, focusing on performance in entertainment, first-store economy, and consumer incentives [6]. - The Luzhou Wanxianghui shopping center has introduced over 80 first stores in the region, maintaining a high percentage of new brands to attract younger consumers [6].