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政策赋能国潮出海 经验引领行业发展——“国货潮品”进免税品牌推介会圆满召开
Sou Hu Cai Jing· 2025-12-24 04:18
市内免税店 ZAFFII SHENZHEN DOWNTOWN DUTY FREE SHOP 地点 : 12月23日,"国货潮品"进免税品牌推介会活动在深圳市深业上城和深圳市内免税店圆满召开,商务部、深圳市商务局等政府部门、免税企业及国货潮品品牌 代表等100余人出席。活动期间,商务部流通发展司公布了市内免税店国货"潮品"品牌首批推介名录,多家企业代表分享了国产品进免税店的实践模式,共 同探索政策赋能国潮出海,激发免税消费新活力的创新路径与实践模式,为国货品牌走向国际市场、提升国际影响力提供有力支撑,推动免税行业与国潮产 业协同发展,开启国潮免税消费的新篇章,助力国内消费市场的繁荣与文化产业的传播。 政策赋能国潮出海 为落实《提振消费专项行动方案》和《关于完善市内免税店政策的通知》要求,商务部会同文化和旅游部开展了市内免税店国货"潮品"品牌推介名录征集工 作,确定了174个品牌纳入首批推介名录。该名录呈现品类覆盖全(涵盖19个经营品类)、地域分布广(来自全国26个省市)、品牌底蕴厚(包含45个中华 老字号品牌)的鲜明特点,将为免税企业选品采购提供权威参考,同时激发国货品牌创新活力,推动国货"潮品"在免税赛道实现 ...
非遗文化焕新生
Jin Rong Shi Bao· 2025-09-16 02:15
Core Insights - The establishment of the "Intangible Cultural Heritage Industry Chain Financial Service Alliance" by the People's Bank of China in Dazhou aims to address the challenges of protecting, inheriting, and monetizing intangible cultural heritage [1][2] Group 1: Financial Support for Intangible Cultural Heritage - The financial services provided by the People's Bank of China have revitalized three representative intangible cultural heritage projects in Dazhou: Liu's Bamboo Weaving, Dongliu Fermented Rice, and Lantern Shadow Beef, enhancing both cultural and economic value [1] - The bank has implemented various financial measures to support the bamboo weaving industry, including a "credit + guarantee" model for individual artisans with a maximum credit of 5 million yuan and a "credit + industry chain guarantee" model for leading enterprises with a maximum credit of 10 million yuan [3][4] - A special loan of 80 million yuan was issued to support the bamboo seedling industry project, facilitating the establishment of a 20,000-acre quality bamboo seedling base along the river [3] Group 2: Revitalization of Traditional Crafts - Liu's Bamboo Weaving, recognized as a national intangible cultural heritage, faces challenges such as long production cycles and slow returns, which have been alleviated through financial support [2][3] - Dongliu Fermented Rice, with a history dating back to the Han Dynasty, has benefited from over 300 million yuan in loans and funds for technical upgrades, increasing production capacity to 65,000 tons annually [4] - The company producing Lantern Shadow Beef has received 130 million yuan in loans, enabling the establishment of a BRCGS EU-certified workshop and increasing annual production capacity to 300 million yuan, with a brand valuation of 11.158 billion yuan [6]